CNaught Inc.
Product Marketing Lead
CNaught Inc., San Francisco, California, United States, 94199
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.We are seeking a dynamic and results-driven marketer to drive our product positioning and revenue growth. As the first marketing hire at an early stage startup, this role is primarily focused on traditional product marketing responsibilities while also including elements of product management, field marketing, and demand gen. The ideal candidate is an experienced marketer that spikes on customer insights, positioning, and sales enablement with broader capabilities in several other areas of marketing. This individual will be responsible for developing and executing effective marketing strategies to drive product adoption, growth, and engagement. This role will report to the CEO.
ResponsibilitiesProduct positioning
- Maintain industry and competitive intelligence. Develop and implement product positioning and messaging.Customer insights and research
- Perform customer discovery and user research. Manage customer advisory board.Sales enablement
- Equip sales with tools and information to effectively communicate CNaught benefits and features, including sales presentations and product demos.Demand gen
- Develop and manage marketing campaigns across multiple channels, including events, digital, email, and outbound marketing.Content creation
- Create compelling marketing content, including sales collateral, product videos, case studies, and social content.Performance analysis
- Track and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement.Conversion optimization
- Own marketing website goals, including user signups, lead collection, and visitor engagement.
Must-Have QualificationsIf you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
3-5 years of experience in software product management or product marketingProven track record and ability to create compelling marketing contentExperience in deriving customer insights from qualitative and quantitative dataExcellent communication skills, both written and verbal, and comfort communicating externally
Nice-to-Have QualificationsExperience with marketing automation tools and CRM systems, such as HubspotInterest in carbon credits and sustainability solutions
CNaught embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. If you are a California resident, please review information regarding your rights under California privacy laws contained in CNaught’s Privacy policy available at www.cnaught.com/privacy.
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ResponsibilitiesProduct positioning
- Maintain industry and competitive intelligence. Develop and implement product positioning and messaging.Customer insights and research
- Perform customer discovery and user research. Manage customer advisory board.Sales enablement
- Equip sales with tools and information to effectively communicate CNaught benefits and features, including sales presentations and product demos.Demand gen
- Develop and manage marketing campaigns across multiple channels, including events, digital, email, and outbound marketing.Content creation
- Create compelling marketing content, including sales collateral, product videos, case studies, and social content.Performance analysis
- Track and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement.Conversion optimization
- Own marketing website goals, including user signups, lead collection, and visitor engagement.
Must-Have QualificationsIf you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
3-5 years of experience in software product management or product marketingProven track record and ability to create compelling marketing contentExperience in deriving customer insights from qualitative and quantitative dataExcellent communication skills, both written and verbal, and comfort communicating externally
Nice-to-Have QualificationsExperience with marketing automation tools and CRM systems, such as HubspotInterest in carbon credits and sustainability solutions
CNaught embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. If you are a California resident, please review information regarding your rights under California privacy laws contained in CNaught’s Privacy policy available at www.cnaught.com/privacy.
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