OLDCASTLE APG, INC.
Marketing Coordinator - Atlanta, GA
OLDCASTLE APG, INC., Atlanta, Georgia, United States, 30383
Job ID: 499930
Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer's signature brands include Belgard and Echelon hardscape and masonry materials; Barrette Outdoor Living and MoistureShield fencing, decking and railing; Sakrete and Amerimix packaged concrete and mortar; Techniseal sands, jointing technologies and surface protectors; PebbleTec pool finishes; plus popular brands of landscape and gardening materials.
Job Summary
The Marketing Coordinator is responsible for supporting the marketing efforts of the Oldcastle APG brand as well as telling our broader solutions story with our family of Outdoor Living brands including Belgard, Barrette Outdoor Living, MoistureShield, PebbleTec, and Techniseal. The marketing coordinator will work closely with marketing, sales, operations, IT, and agency partners to drive forward our multi-year brand strategy to drive brand awareness, engagement and conversion as defined by KPIs.
Responsibilities
Digital Marketing: Coordinate ongoing web enhancements including development new wireframes, updated landing pages, organize and share supporting assets Digital project management including gathering and organizing necessary data upgrades required for site integrations including CRM integrations, shared inspiration and more Execute ongoing website updates and maintenance and track progress Coordinate creation of meaningful customer journeys and campaigns that drive customers through the lead pipeline Partner with Social Media Managers and Brand Managers to engage customers online Assist in SEO and SEM campaign support as needed Brainstorm and identify opportunities to drive traffic to OldcastleAPG properties Content and Brand Communications: Capture and organize content that elevates and supports our total solutions story Partner with Brand Managers to drive use of shared content to communicate our brand promise Support PR and internal communications team with brand updates, completeing bios and fielding interview requests to internal partners Work with sales and brand leads to drive training content and curriculum designed to more effectively leverage our solution selling capabilities with PPTs, videos, and internal updates Brand Support and Reporting: Maintain ownership of OldcastleAPG brand standards and monitor brand and completive voice Share approved assets, logos, photography, and create templates, literature, and swag that support brand engagement and sales Liaise with creative agencies, leveraging their expertise and ensuring adherence to schedules, budgets and project objectives Create and maintain a MARCOM calendar of events and activations for the APG brand Create reports and presentations for KPI tracking, campaign updates and key initiatives and recommend key actions based on insights Assist in various projects as needed, including competitive audits, market research, internal team communications, collateral design and production, digital asset management system maintenance, development of branded video content, scheduling and execution of photo shoots
Requirements
Bachelor's degree in Marketing, Business, Communications or Journalism preferred Excellent communication skills demonstrated through clear, concise verbal and written communication Strong sense of urgency and ability to respond to requests and challenges quickly Must be adaptable with ability and willingness to efficiently manage multiple priorities and demands that shift in a dynamic and fast paced environment Familiarity with MS Office products, especially PowerPoint Travel up to 10%
What CRH Offers You
Highly competitive base pay Comprehensive medica , dental and disability benefits programs Group retirement savings program Health and wellness programs A diverse and inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link .
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity
Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer's signature brands include Belgard and Echelon hardscape and masonry materials; Barrette Outdoor Living and MoistureShield fencing, decking and railing; Sakrete and Amerimix packaged concrete and mortar; Techniseal sands, jointing technologies and surface protectors; PebbleTec pool finishes; plus popular brands of landscape and gardening materials.
Job Summary
The Marketing Coordinator is responsible for supporting the marketing efforts of the Oldcastle APG brand as well as telling our broader solutions story with our family of Outdoor Living brands including Belgard, Barrette Outdoor Living, MoistureShield, PebbleTec, and Techniseal. The marketing coordinator will work closely with marketing, sales, operations, IT, and agency partners to drive forward our multi-year brand strategy to drive brand awareness, engagement and conversion as defined by KPIs.
Responsibilities
Digital Marketing: Coordinate ongoing web enhancements including development new wireframes, updated landing pages, organize and share supporting assets Digital project management including gathering and organizing necessary data upgrades required for site integrations including CRM integrations, shared inspiration and more Execute ongoing website updates and maintenance and track progress Coordinate creation of meaningful customer journeys and campaigns that drive customers through the lead pipeline Partner with Social Media Managers and Brand Managers to engage customers online Assist in SEO and SEM campaign support as needed Brainstorm and identify opportunities to drive traffic to OldcastleAPG properties Content and Brand Communications: Capture and organize content that elevates and supports our total solutions story Partner with Brand Managers to drive use of shared content to communicate our brand promise Support PR and internal communications team with brand updates, completeing bios and fielding interview requests to internal partners Work with sales and brand leads to drive training content and curriculum designed to more effectively leverage our solution selling capabilities with PPTs, videos, and internal updates Brand Support and Reporting: Maintain ownership of OldcastleAPG brand standards and monitor brand and completive voice Share approved assets, logos, photography, and create templates, literature, and swag that support brand engagement and sales Liaise with creative agencies, leveraging their expertise and ensuring adherence to schedules, budgets and project objectives Create and maintain a MARCOM calendar of events and activations for the APG brand Create reports and presentations for KPI tracking, campaign updates and key initiatives and recommend key actions based on insights Assist in various projects as needed, including competitive audits, market research, internal team communications, collateral design and production, digital asset management system maintenance, development of branded video content, scheduling and execution of photo shoots
Requirements
Bachelor's degree in Marketing, Business, Communications or Journalism preferred Excellent communication skills demonstrated through clear, concise verbal and written communication Strong sense of urgency and ability to respond to requests and challenges quickly Must be adaptable with ability and willingness to efficiently manage multiple priorities and demands that shift in a dynamic and fast paced environment Familiarity with MS Office products, especially PowerPoint Travel up to 10%
What CRH Offers You
Highly competitive base pay Comprehensive medica , dental and disability benefits programs Group retirement savings program Health and wellness programs A diverse and inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link .
Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity