CRH
Marketing Coordinator - Atlanta, GA
CRH, Atlanta, Georgia, United States, 30383
Job ID: 499930
Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer's signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials.
Job Summary
The Marketing Coordinator is responsible for supporting the marketing efforts of the Oldcastle APG brand as well as telling our broader solutions story with our family of Outdoor Living brands including Belgard, Barrette Outdoor Living, MoistureShield, PebbleTec, and Techniseal. The marketing coordinator will work closely with marketing, sales, operations, IT, and agency partners to drive forward our multi-year brand strategy to drive brand awareness, engagement and conversion as defined by KPIs.
Responsibilities
Digital Marketing:Coordinate ongoing web enhancements including development new wireframes, updated landing pages, organize and share supporting assetsDigital project management including gathering and organizing necessary data upgrades required for site integrations including CRM integrations, shared inspiration and moreExecute ongoing website updates and maintenance and track progressCoordinate creation of meaningful customer journeys and campaigns that drive customers through the lead pipelinePartner with Social Media Managers and Brand Managers to engage customers onlineAssist in SEO and SEM campaign support as neededBrainstorm and identify opportunities to drive traffic to Oldcastle APG properties
Content & Brand Communications:
Capture and organize content that elevates and supports our total solutions storyPartner with Brand Managers to drive use of shared content to communicate our brand promiseSupport PR and internal communications team with brand updates, completing bios and fielding interview requests to internal partnersWork with sales and brand leads to drive training content and curriculum designed to more effectively leverage our solution selling capabilities with PPTs, videos, and internal updates
Brand Support & Reporting:
Maintain ownership of Oldcastle APG brand standards and monitor brand and completive voiceShare approved assets, logos, photography, and create templates, literature, and swag that support brand engagement and salesLiaise with creative agencies, leveraging their expertise and ensuring adherence to schedules, budgets and project objectivesCreate and maintain a MARCOM calendar of events and activations for the APG brandCreate reports and presentations for KPI tracking, campaign updates and key initiatives and recommend key actions based on insightsAssist in various projects as needed, including competitive audits, market research, internal team communications, collateral design and production, digital asset management system maintenance, development of branded video content, scheduling and execution of photo shoots
Requirements
Bachelor's degree in Marketing, Business, Communications or Journalism preferredExcellent communication skills demonstrated through clear, concise verbal and written communicationStrong sense of urgency and ability to respond to requests and challenges quicklyMust be adaptable with ability and willingness to efficiently manage multiple priorities and demands that shift in a dynamic and fast paced environmentFamiliarity with MS Office products, especially PowerPointTravel up to 10%What CRH Offers You
Highly competitive base payComprehensive medical, dental and disability benefits programsGroup retirement savings programHealth and wellness programsA diverse and inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link.
Date: Jul 19, 2024
Oldcastle APG, a CRH Company, is the leading provider of outdoor living solutions in North America with an award-winning portfolio that enables customers to Live Well Outside. Inspiring endless possibilities with enduring performance, its collection of premier building products create inviting outdoor spaces where people connect, reflect and recharge. The manufacturer's signature brands include Belgard® and Echelon® hardscape and masonry materials; Barrette Outdoor Living® and MoistureShield® fencing, decking and railing; Sakrete® and Amerimix® packaged concrete and mortar; Techniseal® sands, jointing technologies and surface protectors; PebbleTec® pool finishes; plus popular brands of landscape and gardening materials.
Job Summary
The Marketing Coordinator is responsible for supporting the marketing efforts of the Oldcastle APG brand as well as telling our broader solutions story with our family of Outdoor Living brands including Belgard, Barrette Outdoor Living, MoistureShield, PebbleTec, and Techniseal. The marketing coordinator will work closely with marketing, sales, operations, IT, and agency partners to drive forward our multi-year brand strategy to drive brand awareness, engagement and conversion as defined by KPIs.
Responsibilities
Digital Marketing:Coordinate ongoing web enhancements including development new wireframes, updated landing pages, organize and share supporting assetsDigital project management including gathering and organizing necessary data upgrades required for site integrations including CRM integrations, shared inspiration and moreExecute ongoing website updates and maintenance and track progressCoordinate creation of meaningful customer journeys and campaigns that drive customers through the lead pipelinePartner with Social Media Managers and Brand Managers to engage customers onlineAssist in SEO and SEM campaign support as neededBrainstorm and identify opportunities to drive traffic to Oldcastle APG properties
Content & Brand Communications:
Capture and organize content that elevates and supports our total solutions storyPartner with Brand Managers to drive use of shared content to communicate our brand promiseSupport PR and internal communications team with brand updates, completing bios and fielding interview requests to internal partnersWork with sales and brand leads to drive training content and curriculum designed to more effectively leverage our solution selling capabilities with PPTs, videos, and internal updates
Brand Support & Reporting:
Maintain ownership of Oldcastle APG brand standards and monitor brand and completive voiceShare approved assets, logos, photography, and create templates, literature, and swag that support brand engagement and salesLiaise with creative agencies, leveraging their expertise and ensuring adherence to schedules, budgets and project objectivesCreate and maintain a MARCOM calendar of events and activations for the APG brandCreate reports and presentations for KPI tracking, campaign updates and key initiatives and recommend key actions based on insightsAssist in various projects as needed, including competitive audits, market research, internal team communications, collateral design and production, digital asset management system maintenance, development of branded video content, scheduling and execution of photo shoots
Requirements
Bachelor's degree in Marketing, Business, Communications or Journalism preferredExcellent communication skills demonstrated through clear, concise verbal and written communicationStrong sense of urgency and ability to respond to requests and challenges quicklyMust be adaptable with ability and willingness to efficiently manage multiple priorities and demands that shift in a dynamic and fast paced environmentFamiliarity with MS Office products, especially PowerPointTravel up to 10%What CRH Offers You
Highly competitive base payComprehensive medical, dental and disability benefits programsGroup retirement savings programHealth and wellness programsA diverse and inclusive culture that values opportunity for growth, development, and internal promotion
About CRH
CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.
If you're up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!
Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.
EOE/Vet/Disability--If you want to know more, please click on this link.
Date: Jul 19, 2024