Fullsteam Operations LLC
Product Marketing Manager, Healthcare Practice Management
Fullsteam Operations LLC, Selma, Alabama, United States, 36701
It's fun to work in a company where people truly BELIEVE in what they're doing!
Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
We are seeking a dynamic and results-driven
Product Marketing Manager
to join our innovative team. The ideal candidate will be responsible for the development and execution of effective marketing strategies that drive product adoption, enhance customer engagement, and maximize market share. This role requires a deep understanding of the product lifecycle, market trends, and competitive landscape, along with strong analytical, communication, and project management skills.
Responsibilities:
Develop and execute go-to-market strategies for new product and feature launches, including positioning, messaging, pricing, and promotional tactics.
Conduct market research and analysis to identify customer needs, market trends, and competitive insights to inform product strategy and marketing plans.
Collaborate closely with cross-functional teams, including product management, sales, and marketing, to maintain alignment leading up to new product launches.
Create compelling marketing collateral, including sales enablement materials, product presentations, case studies, and whitepapers, to support sales efforts and educate customers.
Support marketing team during the creation of integrated marketing campaigns to drive awareness, engagement, and adoption of our products across various channels.
Track and analyze key performance metrics to evaluate the impact of go-to-market launches on the adoption of features and functionality.
Stay current on industry trends, best practices, and emerging technologies to continuously improve product marketing strategies and tactics.
Skills and Competencies:
5 years of experience in product marketing, marketing, or product management, preferably in healthcare.
Proven track record of successfully launching and marketing products to drive revenue growth.
Excellent communication and presentation skills with the ability to articulate complex concepts clearly and persuasively.
Creative thinker with a passion for storytelling and developing compelling content.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Experience working with cross-functional teams and building strong relationships to drive collaboration and achieve common goals.
Understanding of Pendo is a plus.
Experience and Education requirements:
Bachelor's degree in marketing, business, or related field; MBA or advanced degree is a plus.
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.
Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.
We are seeking a dynamic and results-driven
Product Marketing Manager
to join our innovative team. The ideal candidate will be responsible for the development and execution of effective marketing strategies that drive product adoption, enhance customer engagement, and maximize market share. This role requires a deep understanding of the product lifecycle, market trends, and competitive landscape, along with strong analytical, communication, and project management skills.
Responsibilities:
Develop and execute go-to-market strategies for new product and feature launches, including positioning, messaging, pricing, and promotional tactics.
Conduct market research and analysis to identify customer needs, market trends, and competitive insights to inform product strategy and marketing plans.
Collaborate closely with cross-functional teams, including product management, sales, and marketing, to maintain alignment leading up to new product launches.
Create compelling marketing collateral, including sales enablement materials, product presentations, case studies, and whitepapers, to support sales efforts and educate customers.
Support marketing team during the creation of integrated marketing campaigns to drive awareness, engagement, and adoption of our products across various channels.
Track and analyze key performance metrics to evaluate the impact of go-to-market launches on the adoption of features and functionality.
Stay current on industry trends, best practices, and emerging technologies to continuously improve product marketing strategies and tactics.
Skills and Competencies:
5 years of experience in product marketing, marketing, or product management, preferably in healthcare.
Proven track record of successfully launching and marketing products to drive revenue growth.
Excellent communication and presentation skills with the ability to articulate complex concepts clearly and persuasively.
Creative thinker with a passion for storytelling and developing compelling content.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Experience working with cross-functional teams and building strong relationships to drive collaboration and achieve common goals.
Understanding of Pendo is a plus.
Experience and Education requirements:
Bachelor's degree in marketing, business, or related field; MBA or advanced degree is a plus.
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.