Grayhair Software
Marketing Manager
Grayhair Software, Stuart, Florida, United States, 34997
Marketing Manager
Reports to: Chief of Staff
Job Classification: Full Time - Salaried - Exempt
Location: Remote (USA)
About GrayHair Software - We are a dynamic data and software as a service company with over 20 years experience providing analytics and insights. We excel in solving data-related challenges, offering comprehensive solutions for many Fortune 100 companies. As the leading consumer and provider of postal data, we manage over 150 billion data points and track over 25% of all U.S. postal mailpieces annually. Renowned for delivering exceptional client service, we unlock the hidden value of customer data, enhancing essential business processes, including marketing performance, fraud prevention, customer experience, and mailing operations. We empower decision-makers by turning data into Business-Ready Intelligence, enabling organizations to succeed through the strategic management and optimization of their complex data.
General Overview: As a Marketing Manager at GrayHair Software, you will be responsible for supporting campaign initiatives, large scale marketing efforts and assisting in managing multi-campaigns/ABM that may be activated concurrently. You should have a strong understanding of marketing campaign methodologies while also demonstrating the ability to blend creativity and technical know-how.
Qualifications Include:
4+ years of progressive experience in Marketing roleStrong desire to grow professionally and is enthusiastic about mentoring and developing junior team membersDemonstrated experience in developing marketing plans and campaignsExcellent written and verbal communication skillsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with eye for creativityExperience with digital marketing and automation tools such as Hubspot, Linkedin Campaign Manager, Adobe Suite and CanvaExperience with event/trade show planning and executionExperience with GSuite, Slack, Jira and Confluence a plusThrives in a culture that values autonomy, collaboration, and flexibilityPrimary Responsibilities: include the following. Other duties may be assigned.
Develop marketing strategies to meet the company's goals and objectivesMaintain a strong brand management strategy to continuously help build and improve the GrayHair brandDevelop and maintain Marketing Road Map, ensuring consistent communication with the organization regarding department priorities and initiativesDevelop and manage social media account strategy, working closely with team members to support content creation and campaign activitiesMaintain a forward-thinking approach ensuring that marketing efforts remain relevant and effective over timeWork collaboratively with the sales team on initiatives, campaigns and event planningMaintain a familiarity with the latest trends, technologies and methodologies in graphic design, web design, and other marketing communication strategiesAssist with product documentation and technical writing as needed
Equal Employment Opportunity Statement
GrayHair Software is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. In addition to federal law requirements, GrayHair Software complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Reports to: Chief of Staff
Job Classification: Full Time - Salaried - Exempt
Location: Remote (USA)
About GrayHair Software - We are a dynamic data and software as a service company with over 20 years experience providing analytics and insights. We excel in solving data-related challenges, offering comprehensive solutions for many Fortune 100 companies. As the leading consumer and provider of postal data, we manage over 150 billion data points and track over 25% of all U.S. postal mailpieces annually. Renowned for delivering exceptional client service, we unlock the hidden value of customer data, enhancing essential business processes, including marketing performance, fraud prevention, customer experience, and mailing operations. We empower decision-makers by turning data into Business-Ready Intelligence, enabling organizations to succeed through the strategic management and optimization of their complex data.
General Overview: As a Marketing Manager at GrayHair Software, you will be responsible for supporting campaign initiatives, large scale marketing efforts and assisting in managing multi-campaigns/ABM that may be activated concurrently. You should have a strong understanding of marketing campaign methodologies while also demonstrating the ability to blend creativity and technical know-how.
Qualifications Include:
4+ years of progressive experience in Marketing roleStrong desire to grow professionally and is enthusiastic about mentoring and developing junior team membersDemonstrated experience in developing marketing plans and campaignsExcellent written and verbal communication skillsStrong project management, multitasking, and decision-making skillsMetrics-driven marketing mind with eye for creativityExperience with digital marketing and automation tools such as Hubspot, Linkedin Campaign Manager, Adobe Suite and CanvaExperience with event/trade show planning and executionExperience with GSuite, Slack, Jira and Confluence a plusThrives in a culture that values autonomy, collaboration, and flexibilityPrimary Responsibilities: include the following. Other duties may be assigned.
Develop marketing strategies to meet the company's goals and objectivesMaintain a strong brand management strategy to continuously help build and improve the GrayHair brandDevelop and maintain Marketing Road Map, ensuring consistent communication with the organization regarding department priorities and initiativesDevelop and manage social media account strategy, working closely with team members to support content creation and campaign activitiesMaintain a forward-thinking approach ensuring that marketing efforts remain relevant and effective over timeWork collaboratively with the sales team on initiatives, campaigns and event planningMaintain a familiarity with the latest trends, technologies and methodologies in graphic design, web design, and other marketing communication strategiesAssist with product documentation and technical writing as needed
Equal Employment Opportunity Statement
GrayHair Software is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. In addition to federal law requirements, GrayHair Software complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.