BRAMCO GROUP
Senior Digital Marketing Specialist
BRAMCO GROUP, Louisville, Kentucky, us, 40201
Job Details
Job LocationLouisville - Louisville, KY
Position TypeFull Time
Education Level4 Year Degree
Travel PercentageUp to 25%
Job ShiftDay
Description
Job Summary:
This individual will have responsibility for all the digital marketing activities of Bramco's businesses. This includes and is not limited to Brandeis Machinery & Supply Company, Power Equipment Company and Certified Rental. These numerous activities shall be directed at alignment with the marketing activities of the manufacturers we represent, promotion and articulation of our company brands (Brandeis Machinery & Supply Company, Power Equipment Company and Certified Rental), and creation of more and more meaningful "touches" with our entire customer base. The methods and tactics employed shall largely be developed in conjunction with the Executive Management of Bramco, Brandeis, Power and Certified Rental (Bramco).
Organizational Relationship:
The Senior Digital Marketing Specialist shall be based in Louisville, Kentucky. This position will report to the Chief Financial Officer of Bramco for day-to-day direction, but will have dotted-line reporting responsibility to the President of Brandeis and President of Power for alignment of activities with the ongoing sales and promotion efforts within the Sales, Rental, Parts, and Service Departments of all Bramco businesses. The Senior Digital Marketing Specialist will also work in close association with the following individuals within Bramco's businesses: VP Product Support, Regional Sales Managers, Rental Managers, Product Support Managers, Sales and Rental Representatives, and the Customer Support Managers (CSM's)/Customer Support Representatives (CSR's). The Senior Digital Marketing Specialist will also work in close association with various vendor personnel.
Job Responsibilities:
The items listed below shall encompass the majority of the anticipated responsibilities of the Senior Digital Marketing Specialist position, but is not intended to be all-inclusive.
Re-develop our websites to ensure that it is accurate, up to date, functional, and aligned with current marketing strategies, and maintain on an ongoing basis. This should include maximizing search engine optimization of our websites.Update and maintain our social media presence, consistent with our marketing message and strategies, and utilizing the most effective methods of delivery.Work with and develop contacts with area printers and graphic design firms for the creation of print and other media consistent with our branding and messaging.Assist all salesmen and sales management with development of their individual business social media presence. This should include providing them new content on a regular basis.Design and coordinate our participation in various print advertising, including trade magazine advertising, customer directories, Brandeis/Power customer newsletters, etc.Create new email messages, consistent with developed strategies, for additional promotional communications to identified customer groups.Coordinate development or use of promotional videos, testimonial videos, etc. to be included in websites, social media content or other promotional uses.Design direct mail materials and implement digital mail campaigns and strategies that align with promotions and/or customer bases that are the current focus of Bramco's businesses Sales, Rental, Parts and Service Departments.Act as Bramco's liaison with marketing personnel of the manufacturers our businesses represent.Ownership of Bramco's brand imaging of our portfolio of companies, including all internal and external aspects of our physical branch locations.Work with and develop contacts with external firms for other marketing activities as necessary (e.g. billboards, geofencing, etc.).Act as Bramco's contact with various print or online publications and/or Public Relations firms as may be retained from time to time for the purpose of facilitating and implementing any print or other media advertising campaigns.Update and maintain "Streaming Video Messages" included in branch lobby locations as applicable.Any other activities as required may be determined from time to time by Executive Management.Qualifications
Job Requirements:
A Bachelor's degree with a concentration in Business or Marketing is required.This individual should have three to five years minimum experience as a marketing professional, preferably with business-to-business marketing activities, and a verifiable, successful track record. In addition, this individual should have extensive experience with website marketing techniques and social media in a business-to-business environment.This individual must be personable, organized, motivated, reliable, ethical and able to maintain good relationships with vendors, customers and employees. This individual should be able to analyze data and uncover trends and opportunities and design and/or recommend strategies and tactics to overcome identified weaknesses or opportunities for improvement - a problem solver.This individual must have excellent written and oral communication skills and be comfortable in preparing and giving presentations to internal and external customers, vendors and suppliers.This individual must be highly proficient with computer systems: Adobe Creative Suite Software, Excel, Word, Power Point, etc. In addition, this individual should have a good understanding of printing and graphics arts functions and capabilities.This individual must be willing to travel as the demands of the job may require (approximately 5-10%), generally within Bramco's operating footprint (Kentucky, Indiana, Tennessee, Northern Mississippi and Arkansas).This individual must be able to successfully pass a background check and drug screen.
Job LocationLouisville - Louisville, KY
Position TypeFull Time
Education Level4 Year Degree
Travel PercentageUp to 25%
Job ShiftDay
Description
Job Summary:
This individual will have responsibility for all the digital marketing activities of Bramco's businesses. This includes and is not limited to Brandeis Machinery & Supply Company, Power Equipment Company and Certified Rental. These numerous activities shall be directed at alignment with the marketing activities of the manufacturers we represent, promotion and articulation of our company brands (Brandeis Machinery & Supply Company, Power Equipment Company and Certified Rental), and creation of more and more meaningful "touches" with our entire customer base. The methods and tactics employed shall largely be developed in conjunction with the Executive Management of Bramco, Brandeis, Power and Certified Rental (Bramco).
Organizational Relationship:
The Senior Digital Marketing Specialist shall be based in Louisville, Kentucky. This position will report to the Chief Financial Officer of Bramco for day-to-day direction, but will have dotted-line reporting responsibility to the President of Brandeis and President of Power for alignment of activities with the ongoing sales and promotion efforts within the Sales, Rental, Parts, and Service Departments of all Bramco businesses. The Senior Digital Marketing Specialist will also work in close association with the following individuals within Bramco's businesses: VP Product Support, Regional Sales Managers, Rental Managers, Product Support Managers, Sales and Rental Representatives, and the Customer Support Managers (CSM's)/Customer Support Representatives (CSR's). The Senior Digital Marketing Specialist will also work in close association with various vendor personnel.
Job Responsibilities:
The items listed below shall encompass the majority of the anticipated responsibilities of the Senior Digital Marketing Specialist position, but is not intended to be all-inclusive.
Re-develop our websites to ensure that it is accurate, up to date, functional, and aligned with current marketing strategies, and maintain on an ongoing basis. This should include maximizing search engine optimization of our websites.Update and maintain our social media presence, consistent with our marketing message and strategies, and utilizing the most effective methods of delivery.Work with and develop contacts with area printers and graphic design firms for the creation of print and other media consistent with our branding and messaging.Assist all salesmen and sales management with development of their individual business social media presence. This should include providing them new content on a regular basis.Design and coordinate our participation in various print advertising, including trade magazine advertising, customer directories, Brandeis/Power customer newsletters, etc.Create new email messages, consistent with developed strategies, for additional promotional communications to identified customer groups.Coordinate development or use of promotional videos, testimonial videos, etc. to be included in websites, social media content or other promotional uses.Design direct mail materials and implement digital mail campaigns and strategies that align with promotions and/or customer bases that are the current focus of Bramco's businesses Sales, Rental, Parts and Service Departments.Act as Bramco's liaison with marketing personnel of the manufacturers our businesses represent.Ownership of Bramco's brand imaging of our portfolio of companies, including all internal and external aspects of our physical branch locations.Work with and develop contacts with external firms for other marketing activities as necessary (e.g. billboards, geofencing, etc.).Act as Bramco's contact with various print or online publications and/or Public Relations firms as may be retained from time to time for the purpose of facilitating and implementing any print or other media advertising campaigns.Update and maintain "Streaming Video Messages" included in branch lobby locations as applicable.Any other activities as required may be determined from time to time by Executive Management.Qualifications
Job Requirements:
A Bachelor's degree with a concentration in Business or Marketing is required.This individual should have three to five years minimum experience as a marketing professional, preferably with business-to-business marketing activities, and a verifiable, successful track record. In addition, this individual should have extensive experience with website marketing techniques and social media in a business-to-business environment.This individual must be personable, organized, motivated, reliable, ethical and able to maintain good relationships with vendors, customers and employees. This individual should be able to analyze data and uncover trends and opportunities and design and/or recommend strategies and tactics to overcome identified weaknesses or opportunities for improvement - a problem solver.This individual must have excellent written and oral communication skills and be comfortable in preparing and giving presentations to internal and external customers, vendors and suppliers.This individual must be highly proficient with computer systems: Adobe Creative Suite Software, Excel, Word, Power Point, etc. In addition, this individual should have a good understanding of printing and graphics arts functions and capabilities.This individual must be willing to travel as the demands of the job may require (approximately 5-10%), generally within Bramco's operating footprint (Kentucky, Indiana, Tennessee, Northern Mississippi and Arkansas).This individual must be able to successfully pass a background check and drug screen.