Gap Inc.
Manager, Retail Marketing, West
Gap Inc., San Francisco, California, United States, 94199
About Old Navy
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
About the Role
The Manager of Retention Marketing is responsible for developing and implementing marketing strategies to drive customer engagement, increase sales, and enhance brand visibility in the retail environment. The ideal candidate should have a strong background in retail marketing, strategic thinking, and a proven track record of successful campaign execution.
What You'll Do
Develop and execute comprehensive retail marketing strategies to drive store traffic and sales
Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
Conduct market research to understand consumer behavior, industry trends, and competitive landscape
Plan and implement product launches, ensuring effective communication and promotion
Manage the creation of marketing collateral, including signage, displays, and promotional materials
Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Stay informed about retail industry trends, emerging technologies, and best practices in marketing
Who You Are
Proven experience as a Retail Marketing Manager or in a similar role
Strong understanding of retail operations, merchandising, and customer behavior
Excellent strategic thinking and analytical skills
Creative mindset with the ability to develop innovative and effective marketing campaigns
Strong project management skills, with the ability to multitask and meet deadlines
Excellent communication and interpersonal skills
Proficiency in digital marketing tools and platforms
Familiarity with retail software and analytics tools
Bachelor’s degree in Marketing, Business, or a related field
Passion for retail and a customer-centric mindset
Benefits at Old Navy
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $112,100 - $148,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
About the Role
The Manager of Retention Marketing is responsible for developing and implementing marketing strategies to drive customer engagement, increase sales, and enhance brand visibility in the retail environment. The ideal candidate should have a strong background in retail marketing, strategic thinking, and a proven track record of successful campaign execution.
What You'll Do
Develop and execute comprehensive retail marketing strategies to drive store traffic and sales
Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
Conduct market research to understand consumer behavior, industry trends, and competitive landscape
Plan and implement product launches, ensuring effective communication and promotion
Manage the creation of marketing collateral, including signage, displays, and promotional materials
Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Stay informed about retail industry trends, emerging technologies, and best practices in marketing
Who You Are
Proven experience as a Retail Marketing Manager or in a similar role
Strong understanding of retail operations, merchandising, and customer behavior
Excellent strategic thinking and analytical skills
Creative mindset with the ability to develop innovative and effective marketing campaigns
Strong project management skills, with the ability to multitask and meet deadlines
Excellent communication and interpersonal skills
Proficiency in digital marketing tools and platforms
Familiarity with retail software and analytics tools
Bachelor’s degree in Marketing, Business, or a related field
Passion for retail and a customer-centric mindset
Benefits at Old Navy
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $112,100 - $148,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.