Gap Inc.
Sr. Manager, Retail Marketing
Gap Inc., San Francisco, California, United States, 94199
About Old Navy
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
About the Role
As the Sr. Manager, Retail Marketing, you will be responsible for creating thoughtful and impactful marketing initiatives across Old Navy’s fleet of stores. From strategy and planning to implementation and analysis, you’ll have a hand in a range of exciting work — from packaging, to new store openings, to signage, to windows, and more. This role is highly collaborative and requires seasoned expertise as a pivotal member of our omni channel marketing team.
What You'll Do
Develop and execute innovative seasonal retail marketing strategies across several channels and programs
Ensure commercial plan & big seasonal brand and product ideas are powerfully brought to life across the store fleet with goal of driving store awareness and traffic
Partner closely with Visual Merchandising and Retail Design to develop strategic, compelling and cohesive window and in-store presentations/experiences that clearly communicate key seasonal brand and product ideas
Own briefing and collaborating with retail creative partners to develop store-specific marketing/creative that is on brand, meets messaging objectives and delivers impact
Oversee new store opening marketing strategy and execution, continuously looking for better ways to grow awareness of and drive traffic to our new stores
Partner with our field teams to provide strategic guidance, tools, templates and best practices around store awareness and traffic driving programs
Oversee management of retail marketing budget, in partnership with creative production
Ownership of additional brand marketing priorities / special projects as needed
Who You Are
6-8 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agency
Deep knowledge of retail marketing, with an understanding of the dynamics of physical stores and what it takes to create an impact with customers
Experience bringing omni marketing plans to life in retail environments
Strong leadership skills; highly collaborative and able to form effective cross functional partnerships across teams, including marketing, creative, visual merchandising, store design, field teams
Strong promotional/traffic-driving ideation/concepting skills
Benefits at Old Navy
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $140,700 - $186,400 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
About the Role
As the Sr. Manager, Retail Marketing, you will be responsible for creating thoughtful and impactful marketing initiatives across Old Navy’s fleet of stores. From strategy and planning to implementation and analysis, you’ll have a hand in a range of exciting work — from packaging, to new store openings, to signage, to windows, and more. This role is highly collaborative and requires seasoned expertise as a pivotal member of our omni channel marketing team.
What You'll Do
Develop and execute innovative seasonal retail marketing strategies across several channels and programs
Ensure commercial plan & big seasonal brand and product ideas are powerfully brought to life across the store fleet with goal of driving store awareness and traffic
Partner closely with Visual Merchandising and Retail Design to develop strategic, compelling and cohesive window and in-store presentations/experiences that clearly communicate key seasonal brand and product ideas
Own briefing and collaborating with retail creative partners to develop store-specific marketing/creative that is on brand, meets messaging objectives and delivers impact
Oversee new store opening marketing strategy and execution, continuously looking for better ways to grow awareness of and drive traffic to our new stores
Partner with our field teams to provide strategic guidance, tools, templates and best practices around store awareness and traffic driving programs
Oversee management of retail marketing budget, in partnership with creative production
Ownership of additional brand marketing priorities / special projects as needed
Who You Are
6-8 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agency
Deep knowledge of retail marketing, with an understanding of the dynamics of physical stores and what it takes to create an impact with customers
Experience bringing omni marketing plans to life in retail environments
Strong leadership skills; highly collaborative and able to form effective cross functional partnerships across teams, including marketing, creative, visual merchandising, store design, field teams
Strong promotional/traffic-driving ideation/concepting skills
Benefits at Old Navy
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $140,700 - $186,400 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.