Allstartoday
Regional Marketing Director
Allstartoday, Atlanta, Georgia, United States, 30349
Regional Marketing Director
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.Allstar Services is seeking a dynamic marketing professional to serve as a Regional Marketing Director for our eastern United States' businesses. The regional marketing team lead serves as the hub of each regional wheel: they are the place where planning and execution meet.
This individual will report directly to the Vice President of Marketing for Allstar Services. They will be crucial in helping local businesses build and implement local marketing strategies, supporting the local business leader in executing against a budget, and working with Allstar Services' preferred vendors.
The regional director will also serve as a leader for the group of local marketing managers by organizing monthly all-region calls for brainstorming, information/best practice sharing, and rolling out larger initiatives. This individual will also meet regularly with each local leader to review their specific business' performance.
Regional Marketing Director Description and Functions
Strategic Planning:
Support the local business in the planning and execution of their local marketing activities to align with their specific needs and goals.
Regional Leadership:
Serve as the primary marketing representative for the region by leading monthly group calls, identifying opportunities for improvement at the local level, and creating a collaborative environment for each business to learn, grow, and enhance their local marketing initiatives.
Serve as the primary PoC in the region for the Allstar Services marketing team by regularly surfacing regional or local needs, helping to advance and implement network-wide initiatives, and serving as a key piece in planning rollouts.
Campaign Management:
Help support local businesses in the administration and optimization of their campaigns by meeting with each business in the region monthly to review key performance indicators and overall business metrics.
Stakeholder Engagement:
Build and maintain relationships with key local stakeholders and external partners.
Establish themselves as a thought-leader and resource for the local marketing leaders.
Budget Management:
Assist in the planning, administration, and measurement of the local marketing budgets by ensuring that each local business has a thorough marketing plan & reporting to leverage against their strategy.
Requirements:
Degree in marketing, communications, or relevant field.
At least 7 years of marketing experience, with an emphasis on lead generation and brand building. Prior experience in the home services industry is a plus.
This is a remote role, but the individual must have the ability to travel to supported businesses (20-30 days/year).
Strong knowledge of digital marketing tactics including SEO, PPC, Google Business Profiles, Local Service Ads, Email/Database Marketing, OLV/CTV.
Desire to collaborate and work as a part of a team to solve complex problems with straightforward, actionable strategies.
#J-18808-Ljbffr
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.Allstar Services is seeking a dynamic marketing professional to serve as a Regional Marketing Director for our eastern United States' businesses. The regional marketing team lead serves as the hub of each regional wheel: they are the place where planning and execution meet.
This individual will report directly to the Vice President of Marketing for Allstar Services. They will be crucial in helping local businesses build and implement local marketing strategies, supporting the local business leader in executing against a budget, and working with Allstar Services' preferred vendors.
The regional director will also serve as a leader for the group of local marketing managers by organizing monthly all-region calls for brainstorming, information/best practice sharing, and rolling out larger initiatives. This individual will also meet regularly with each local leader to review their specific business' performance.
Regional Marketing Director Description and Functions
Strategic Planning:
Support the local business in the planning and execution of their local marketing activities to align with their specific needs and goals.
Regional Leadership:
Serve as the primary marketing representative for the region by leading monthly group calls, identifying opportunities for improvement at the local level, and creating a collaborative environment for each business to learn, grow, and enhance their local marketing initiatives.
Serve as the primary PoC in the region for the Allstar Services marketing team by regularly surfacing regional or local needs, helping to advance and implement network-wide initiatives, and serving as a key piece in planning rollouts.
Campaign Management:
Help support local businesses in the administration and optimization of their campaigns by meeting with each business in the region monthly to review key performance indicators and overall business metrics.
Stakeholder Engagement:
Build and maintain relationships with key local stakeholders and external partners.
Establish themselves as a thought-leader and resource for the local marketing leaders.
Budget Management:
Assist in the planning, administration, and measurement of the local marketing budgets by ensuring that each local business has a thorough marketing plan & reporting to leverage against their strategy.
Requirements:
Degree in marketing, communications, or relevant field.
At least 7 years of marketing experience, with an emphasis on lead generation and brand building. Prior experience in the home services industry is a plus.
This is a remote role, but the individual must have the ability to travel to supported businesses (20-30 days/year).
Strong knowledge of digital marketing tactics including SEO, PPC, Google Business Profiles, Local Service Ads, Email/Database Marketing, OLV/CTV.
Desire to collaborate and work as a part of a team to solve complex problems with straightforward, actionable strategies.
#J-18808-Ljbffr