Marketing Manager

As a growing matrimonial and family law firm, we are hard-working, creative-thinking, problem solvers and we are looking for a Marketing Manager with these same qualities who will strive to understand the unique nature of a family law practice and the valuable service we offer our clients. The Marketing Manager will work with the management team to develop the vision and strategies required to generate new business development opportunities, influence public perceptions, and maintain a positive brand reputation to support the overall growth and success of the firm. This position reports to the CEO and COO of the firm. Adaptability and a sense of humor are necessary to be successful in this position. A background in legal marketing or professional services marketing is preferred but not required. Compensation: $60,000 - $80,000 Responsibilities: • Manage internet marketing initiatives, including SEO efforts, website vendor relationships, Google AdWords campaigns, and the maintenance of website content. • Manage advertising, communications, branding, social media, and public relations efforts and activities. • Collaborate with management on a regular basis to expand business development/marketing efforts that include creating, tracking, and implementing individual marketing plans. • Perform research and keep updated on market and business trends related to the legal industry and the practice of family law, the competitive landscape of the greater Albany area, and the overall experience of individual attorneys. • Identify industry/community/civic involvement and recognition opportunities for the Firm and individual attorneys. Work with necessary individuals in drafting and submitting award and recognition nominations. • Manage outside vendor relationships as necessary for marketing collateral, promotional items, etc. Qualifications: • Degree in Marketing, Public Relations, Communications, or Business • Experience with social media marketing initiatives • Legal experience is not required but preferred • Previous marketing management • Excellent communication skills – superior writing skills are a must and the ability to follow up with management regarding ongoing marketing initiatives is imperative • Superior organizational skills • Strong desire to be a team player • Customer service-oriented • Friendly and professional demeanor • High attention to detail Compensation: $60,000 - $80,000

• Manage internet marketing initiatives, including SEO efforts, website vendor relationships, Google AdWords campaigns, and the maintenance of website content. • Manage advertising, communications, branding, social media, and public relations efforts and activities. • Collaborate with management on a regular basis to expand business development/marketing efforts that include creating, tracking, and implementing individual marketing plans. • Perform research and keep updated on market and business trends related to the legal industry and the practice of family law, the competitive landscape of the greater Albany area, and the overall experience of individual attorneys. • Identify industry/community/civic involvement and recognition opportunities for the Firm and individual attorneys. Work with necessary individuals in drafting and submitting award and recognition nominations. • Manage outside vendor relationships as necessary for marketing collateral, promotional items, etc.