University At Albany
Manager of Communications and Marketing
University At Albany, Albany, New York, us, 12237
Location: Albany, NY Category: Promotional Posted On: Thu Jul 25 2024 Job Description:
The University at Albany, Massry School of Business is searching for a Manager of Communications and Marketing to promote our academic programs and develop communication campaigns. This position will play a leading role in developing and implementing marketing strategies, creating engaging content, and ensuring consistent messaging across various channels.
Primary Responsibilities:
Developing and implementing communications and outreach strategies, materials, and services for the School in collaboration with the Office of Communications and Marketing.
Identify best content and plan communications strategy; collect, create, write, synthesize, and edit content for the program websites, social media outlets, email communication and print media for the purpose of reaching internal and external audiences for marketing and recruitment purposes.
Collaborating with departments and program managers to develop and execute marketing plans and strategies to attract prospective graduate and undergraduate students.
Assisting in the development of specialized content for external audiences and alumni, including but not limited to content for executive communications, correspondence, recognition society communications, or special-use impact reports.
Maintaining the School's social media feeds by developing content and remaining current on trends and new social media platforms.
Analyzing the effectiveness of campaigns including events surrounding the Massry School of Business.
Utilizing social media tracking tools to evaluate the performance and effectiveness of social media and other marketing campaigns.
Overseeing the School's webpage using the website management software, Drupal.
Using Customer Relations Management system, SLATE (Technolutions) in assisting with the development of marketing campaigns.
Attending on-campus events and presentations to help promote accomplishments and achievements of our School.
Capture photographs and visuals, or work with the Office of Communications and Marketing, as needed to support content creation and marketing materials.
Uphold best practices and ensure branding consistency across Massry School of Business entities.
In partnership with the Graduate School and the Office of Communication and Marketing, define audiences and segments and identify channels for advertising and sponsorship to promote Massry School of Business graduate programs.
Job Requirements:
Minimum Qualifications:
Bachelor's degree in communications, public relations, marketing, or a related discipline from an accredited institution.
Excellent verbal and written communication skills to communicate effectively with a broad range of internal and external constituencies and work as part of a cross-functional team.
Minimum of four years' experience directly related and progressively responsible work experience in marketing and communications management.
Experience with multiple social media platforms.
Strong proficiency in technology and new media (website design, ADOBE Creative Cloud, Microsoft Office, internet, database operation, presentation/publishing software).
Experience with Customer Relations Management (CRM).
Ability to create and generate new social media communities.
Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community
Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role
Preferred Qualifications:
Master's degree and/or a professional certification in marketing or public relations is preferred.
Experience in higher education marketing or communications.
Understanding of University at Albany brand.
Experience using website development tool, preferably Drupal.
Proficiency in SLATE (Technolutions).
Additional Information:
This is a promotional opportunity for current UAlbany employees.
Eligibility for Consideration:
You must be employed at the University at Albany campus.
You must be in a State-funded UUP professional position (MC employees are not eligible).
You must have a permanent, term, or probationary appointment (temporary employees are not eligible).
For details concerning the University's Promotion Policy for Professional Employees, please see HR Memorandum 88-4 (https://www.albany.edu/hr/promotion.php) .
Professional Rank and Salary Grade: Senior Staff Assistant, SL-3, $60,000-$62,000
The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml (https://www.albany.edu/police/statistics-and-records)
Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.
THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER
Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID=179063
The University at Albany, Massry School of Business is searching for a Manager of Communications and Marketing to promote our academic programs and develop communication campaigns. This position will play a leading role in developing and implementing marketing strategies, creating engaging content, and ensuring consistent messaging across various channels.
Primary Responsibilities:
Developing and implementing communications and outreach strategies, materials, and services for the School in collaboration with the Office of Communications and Marketing.
Identify best content and plan communications strategy; collect, create, write, synthesize, and edit content for the program websites, social media outlets, email communication and print media for the purpose of reaching internal and external audiences for marketing and recruitment purposes.
Collaborating with departments and program managers to develop and execute marketing plans and strategies to attract prospective graduate and undergraduate students.
Assisting in the development of specialized content for external audiences and alumni, including but not limited to content for executive communications, correspondence, recognition society communications, or special-use impact reports.
Maintaining the School's social media feeds by developing content and remaining current on trends and new social media platforms.
Analyzing the effectiveness of campaigns including events surrounding the Massry School of Business.
Utilizing social media tracking tools to evaluate the performance and effectiveness of social media and other marketing campaigns.
Overseeing the School's webpage using the website management software, Drupal.
Using Customer Relations Management system, SLATE (Technolutions) in assisting with the development of marketing campaigns.
Attending on-campus events and presentations to help promote accomplishments and achievements of our School.
Capture photographs and visuals, or work with the Office of Communications and Marketing, as needed to support content creation and marketing materials.
Uphold best practices and ensure branding consistency across Massry School of Business entities.
In partnership with the Graduate School and the Office of Communication and Marketing, define audiences and segments and identify channels for advertising and sponsorship to promote Massry School of Business graduate programs.
Job Requirements:
Minimum Qualifications:
Bachelor's degree in communications, public relations, marketing, or a related discipline from an accredited institution.
Excellent verbal and written communication skills to communicate effectively with a broad range of internal and external constituencies and work as part of a cross-functional team.
Minimum of four years' experience directly related and progressively responsible work experience in marketing and communications management.
Experience with multiple social media platforms.
Strong proficiency in technology and new media (website design, ADOBE Creative Cloud, Microsoft Office, internet, database operation, presentation/publishing software).
Experience with Customer Relations Management (CRM).
Ability to create and generate new social media communities.
Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community
Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role
Preferred Qualifications:
Master's degree and/or a professional certification in marketing or public relations is preferred.
Experience in higher education marketing or communications.
Understanding of University at Albany brand.
Experience using website development tool, preferably Drupal.
Proficiency in SLATE (Technolutions).
Additional Information:
This is a promotional opportunity for current UAlbany employees.
Eligibility for Consideration:
You must be employed at the University at Albany campus.
You must be in a State-funded UUP professional position (MC employees are not eligible).
You must have a permanent, term, or probationary appointment (temporary employees are not eligible).
For details concerning the University's Promotion Policy for Professional Employees, please see HR Memorandum 88-4 (https://www.albany.edu/hr/promotion.php) .
Professional Rank and Salary Grade: Senior Staff Assistant, SL-3, $60,000-$62,000
The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml (https://www.albany.edu/police/statistics-and-records)
Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov.
THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER
Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID=179063