Farmers National Company
Digital Marketing Coordinator
Farmers National Company, Omaha, Nebraska, us, 68197
Farmers National Company (FNC) has been delivering world class service to land, energy, and specialty asset owners since 1929. As the largest, fastest growing, and most successful management company in the United States, we strive to maximize profitability through providing services for "everything below and above the ground" for our asset owners. FNC has ten business lines to meet our clients where they are today and strive to exceed their goals for the future.Farm and Ranch ManagementReal Estate SalesEnergy ManagementAppraisalInsuranceConsulting and Collateral InspectionsForest Resource ManagementLake ManagementHunting Lease NetworkFNC AgStockFarmers National Company is a 100% employee-owned company!We are seeking a dynamic Marketing Assistant to assist our Marketing department with print advertising project management for property sales data and auctions.Are you excited about:Building RelationshipsEnsuring accurate dataDriving exposure to increase sales activityWorking with a fun, creative group of professionalsWe can't wait to meet you!SUMMARY:The Digital Marketing Coordinator is responsible for assisting in the implementation of digital marketing efforts including website maintenance, SEO, email campaign management and content creation. Collaborate closely with Marketing Team to develop and implement strategies to drive traffic, engagement, and conversion across all digital channels.DUTIES AND RESPONSIBILITIES:Updating and maintaining FNC websites and Intranet (minimal coding), including content, SEO and data analytics.
Optimize content for SEO to improve search engine rankings and drive organic traffic.Analyze digital marketing metrics and generate reports to evaluate and identify areas for improvement
Implement email marketing campaigns to expand reach and promote eventsOversee and manage Google Business Profiles to optimize online presence, ensuring accurate and compelling business information, timely updates, and strategic utilization of features to enhance visibility and engagement.Assist in the creation and scheduling of digital marketing campaigns, including social media posts and online advertisements.Assist and support to marketing staff.Performs additional duties as assigned and required.SUPERVISORY RESPONSIBILITIES:This position has no supervisory responsibilities.QUALIFICATIONSBachelor's Degree in Marketing, Market research, or related field
Associate's Degree and 4 years work experience in lieu of Bachelor's DegreeHigh School Diploma, GED, or equivalent certificate of competency and 8 years work experience in lieu of Bachelor's Degree
2 years of experience in a digital marketing roleKnowledge of digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).PHYSICAL DEMANDS AND WORK ENVIRONMENT:Continually required to sit, talk/hear and utilize visual acuity to operate equipment, read a computer monitor and use a keyboardOccasionally required to lift/push/carry items less than 25 poundsOccasionally (5%) travel within specified region to attend company/industry functions as requiredCOMPETENCIES:Ethics
- Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational valuesAttendance/Punctuality
- Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.Analytical
- Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.Design
- Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.Quality
- Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.Teamwork
- Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.PIad6a622d661c-0795
Optimize content for SEO to improve search engine rankings and drive organic traffic.Analyze digital marketing metrics and generate reports to evaluate and identify areas for improvement
Implement email marketing campaigns to expand reach and promote eventsOversee and manage Google Business Profiles to optimize online presence, ensuring accurate and compelling business information, timely updates, and strategic utilization of features to enhance visibility and engagement.Assist in the creation and scheduling of digital marketing campaigns, including social media posts and online advertisements.Assist and support to marketing staff.Performs additional duties as assigned and required.SUPERVISORY RESPONSIBILITIES:This position has no supervisory responsibilities.QUALIFICATIONSBachelor's Degree in Marketing, Market research, or related field
Associate's Degree and 4 years work experience in lieu of Bachelor's DegreeHigh School Diploma, GED, or equivalent certificate of competency and 8 years work experience in lieu of Bachelor's Degree
2 years of experience in a digital marketing roleKnowledge of digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).PHYSICAL DEMANDS AND WORK ENVIRONMENT:Continually required to sit, talk/hear and utilize visual acuity to operate equipment, read a computer monitor and use a keyboardOccasionally required to lift/push/carry items less than 25 poundsOccasionally (5%) travel within specified region to attend company/industry functions as requiredCOMPETENCIES:Ethics
- Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational valuesAttendance/Punctuality
- Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.Analytical
- Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.Design
- Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.Quality
- Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.Teamwork
- Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.PIad6a622d661c-0795