Sinclair and Rush Inc.
Digital Marketing Specialist
Sinclair and Rush Inc., Arnold, Missouri, United States, 63010
The Position : Digital Marketing Specialist
We Are:
Sinclair & Rush is a rapidly growing, world leading multi-processor of plastic components. Our mission at Sinclair & Rush is to provide innovative solutions for our customers that add value to their products. We offer a safe and environmentally friendly workplace for our employees and are known for the great care we take with clients and employees alike.
Job Summary:
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our growing company. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company's products and services. This role requires a deep understanding of digital marketing tools and strategies, with the ability to lead integrated digital marketing campaigns from concept to execution.
You'll Love:
Instant Vacation Days
Career Guidance
Learning and Development
Employee Appreciation Events
Profit Sharing Bonus Opportunity
Tuition Reimbursement
Comprehensive and affordable benefits including medical, dental, vision, health reimbursement arrangement, flexible spending account, paid life insurance + AD&D, long-term disability.
Rewarding 401k Program
Paid Holidays
Community Involvement
Essential Job Responsibilities:
SEM Optimization: Optimize content and web pages for search engines to improve visibility and organic search rankings. Determine when to use PPC and when to use SEO
Develop and Implement Marketing Strategies: Create and execute digital marketing strategies that align with business goals and objectives
Manage Campaigns: Plan and execute all digital marketing campaigns, including SEO/SEM and social media
Content Creation: Develop engaging content for websites, blogs, social media, and email marketing campaigns
Analytics and Reporting: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Social Media Management: Manage and maintain the company's social media presence across all digital channels. Develop, curate, and schedule engaging content
Paid Advertising: Manage and optimize online paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI. Annual PPC spends approximately $120K
Market Research: Conduct market research to identify trends and insights and optimize spend and performance based on the insights
Collaboration: Work with creative agency to build or improve landing pages and optimize user experience
Stay Updated: Keep up to date with the latest trends and best practices in online marketing and measurement
Qualifications:
Bachelor's degree in marketing, Communications, Psychology, Business, or a related field
2-5 years (preferred, but not required) of experience in digital marketing or a related field (a portfolio of work accomplished will be requested regardless of level of professional experience)
Experience in B2B marketing (preferred)
Strong grasp of current marketing tools and strategies
Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools such as MOZ and SEM Rush, social media management tools)
Strong understanding of SEO, SEM, PPC, and website analytics
Excellent communication and creative thinking skills
Experience with A/B and multivariate experiments
Knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Ability to self-motivate and work independently
HTML/CSS knowledge, development of E-commerce sites, and understanding of UX/UI principles preferred
Google Ads, Google Analytics, and HubSpot certifications are a plus
We Are:
Sinclair & Rush is a rapidly growing, world leading multi-processor of plastic components. Our mission at Sinclair & Rush is to provide innovative solutions for our customers that add value to their products. We offer a safe and environmentally friendly workplace for our employees and are known for the great care we take with clients and employees alike.
Job Summary:
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our growing company. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company's products and services. This role requires a deep understanding of digital marketing tools and strategies, with the ability to lead integrated digital marketing campaigns from concept to execution.
You'll Love:
Instant Vacation Days
Career Guidance
Learning and Development
Employee Appreciation Events
Profit Sharing Bonus Opportunity
Tuition Reimbursement
Comprehensive and affordable benefits including medical, dental, vision, health reimbursement arrangement, flexible spending account, paid life insurance + AD&D, long-term disability.
Rewarding 401k Program
Paid Holidays
Community Involvement
Essential Job Responsibilities:
SEM Optimization: Optimize content and web pages for search engines to improve visibility and organic search rankings. Determine when to use PPC and when to use SEO
Develop and Implement Marketing Strategies: Create and execute digital marketing strategies that align with business goals and objectives
Manage Campaigns: Plan and execute all digital marketing campaigns, including SEO/SEM and social media
Content Creation: Develop engaging content for websites, blogs, social media, and email marketing campaigns
Analytics and Reporting: Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Social Media Management: Manage and maintain the company's social media presence across all digital channels. Develop, curate, and schedule engaging content
Paid Advertising: Manage and optimize online paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI. Annual PPC spends approximately $120K
Market Research: Conduct market research to identify trends and insights and optimize spend and performance based on the insights
Collaboration: Work with creative agency to build or improve landing pages and optimize user experience
Stay Updated: Keep up to date with the latest trends and best practices in online marketing and measurement
Qualifications:
Bachelor's degree in marketing, Communications, Psychology, Business, or a related field
2-5 years (preferred, but not required) of experience in digital marketing or a related field (a portfolio of work accomplished will be requested regardless of level of professional experience)
Experience in B2B marketing (preferred)
Strong grasp of current marketing tools and strategies
Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, SEO tools such as MOZ and SEM Rush, social media management tools)
Strong understanding of SEO, SEM, PPC, and website analytics
Excellent communication and creative thinking skills
Experience with A/B and multivariate experiments
Knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
Strong analytical skills and data-driven thinking
Up to date with the latest trends and best practices in online marketing and measurement
Ability to self-motivate and work independently
HTML/CSS knowledge, development of E-commerce sites, and understanding of UX/UI principles preferred
Google Ads, Google Analytics, and HubSpot certifications are a plus