Planview Incorporated
Sr. Manager, Account Based Marketing
Planview Incorporated, Austin, Texas, us, 78716
Company Overview
Planview has one mission: to build the future of connected work, from ideas to impact.
As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry's most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.
At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We're proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.
Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and Twitter.
The Opportunity
As Sr. Manager, Account-Based Marketing at Planview, you will identify high-value customers and prospects; evaluate tactics, channels, and messaging; share your insights across the organization; and develop programs that translate your findings into sales pipeline and bookings. This highly dynamic role will empower you to flex your people, analytical, and creative skills, while managing a team of account-based marketers.
What You'll Do
Partner with Sales Leaders and Revenue Operations (Sales Operations) to determine target account list using data and analyticsPartner closely with Enterprise Account Executives and Leaders to build full-funnel, integrated marketing plans to engage target Accounts, identifying gaps in key personas and contact information within target accountsCreate annual roadmaps and quarterly marketing plans for target accounts in both new logo and current customersDevelop data and insight strategy to add key personas and contacts within target accounts to support account-based sellingDesign and execute 1:few and 1:many marketing initiatives to meet pipeline requirements within determined set of target accountsProactively engage Account Executives to coordinate, communicate, and optimize the impact of target account marketing activitiesBuild hypotheses to test and iterate to maximize performanceDefine measurement criteria and report on metrics on a regular basisIdentify opportunities to improve target account marketing effectiveness through better audience segmentation, marketing techniques, and processesCommunicate and educate Sales Leaders, Account Executives, and Sales Development Reps regarding new and planned target account marketing initiativesCollaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in ABM campaigns, programs, and other initiativesWork closely with broader marketing team members to develop and implement our target account strategyCultivate an environment of teamwork, openness, creativity, and continuous improvementWhat You'll Bring
7+ years of marketing experience, of which at least 2 years must be in the Account Based Marketing domain at a multi-solution B2B software company; 5 years in Demand Gen marketing domainDemonstrated success with end-to-end, full-funnel account-based marketing campaignsDemonstrated ability to create close alignment with sales to drive campaign results, pipeline, and impact togetherStrong technical, data analysis, and project management skillsFamiliarity and comfort with DemandBase, Marketo, and SalesforceA highly entrepreneurial spirit with a strong ROI orientation; someone who is clear on campaign objectives and is willing to take risks to solve them and swiftly learn from mistakesEnergetic, passionate, and articulate communicator who can convey information to a wide variety of internal and external audiencesBenefits at Planview
At Planview, you'll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy:
Unplugged Days: 4 company-wide paid days off per year to recharge and relax.Generous PTO offerings (region dependent).Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.Paid time to volunteer through Planview's Force for Good Week.Employee Referral bonus program.Weekly office lunches for hybrid team members and social events.Flexible work hours/environment.
Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!
Equal Employment Opportunity at Planview
Planview is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. As part of our efforts to build a diverse workforce, we encourage applications from Indigenous, Black, and other racialized communities, 2SLGBTQIA+ communities, people with neurodivergence, immigrants, people with disabilities, and other equity deserving groups. In addition to building a diverse workforce, we are committed to fostering an inclusive and accessible experience.
Reasonable accommodations for the interview process can be requested by emailing recruitment@planview.com.
Planview has one mission: to build the future of connected work, from ideas to impact.
As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry's most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.
At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We're proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.
Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and Twitter.
The Opportunity
As Sr. Manager, Account-Based Marketing at Planview, you will identify high-value customers and prospects; evaluate tactics, channels, and messaging; share your insights across the organization; and develop programs that translate your findings into sales pipeline and bookings. This highly dynamic role will empower you to flex your people, analytical, and creative skills, while managing a team of account-based marketers.
What You'll Do
Partner with Sales Leaders and Revenue Operations (Sales Operations) to determine target account list using data and analyticsPartner closely with Enterprise Account Executives and Leaders to build full-funnel, integrated marketing plans to engage target Accounts, identifying gaps in key personas and contact information within target accountsCreate annual roadmaps and quarterly marketing plans for target accounts in both new logo and current customersDevelop data and insight strategy to add key personas and contacts within target accounts to support account-based sellingDesign and execute 1:few and 1:many marketing initiatives to meet pipeline requirements within determined set of target accountsProactively engage Account Executives to coordinate, communicate, and optimize the impact of target account marketing activitiesBuild hypotheses to test and iterate to maximize performanceDefine measurement criteria and report on metrics on a regular basisIdentify opportunities to improve target account marketing effectiveness through better audience segmentation, marketing techniques, and processesCommunicate and educate Sales Leaders, Account Executives, and Sales Development Reps regarding new and planned target account marketing initiativesCollaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in ABM campaigns, programs, and other initiativesWork closely with broader marketing team members to develop and implement our target account strategyCultivate an environment of teamwork, openness, creativity, and continuous improvementWhat You'll Bring
7+ years of marketing experience, of which at least 2 years must be in the Account Based Marketing domain at a multi-solution B2B software company; 5 years in Demand Gen marketing domainDemonstrated success with end-to-end, full-funnel account-based marketing campaignsDemonstrated ability to create close alignment with sales to drive campaign results, pipeline, and impact togetherStrong technical, data analysis, and project management skillsFamiliarity and comfort with DemandBase, Marketo, and SalesforceA highly entrepreneurial spirit with a strong ROI orientation; someone who is clear on campaign objectives and is willing to take risks to solve them and swiftly learn from mistakesEnergetic, passionate, and articulate communicator who can convey information to a wide variety of internal and external audiencesBenefits at Planview
At Planview, you'll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy:
Unplugged Days: 4 company-wide paid days off per year to recharge and relax.Generous PTO offerings (region dependent).Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.Paid time to volunteer through Planview's Force for Good Week.Employee Referral bonus program.Weekly office lunches for hybrid team members and social events.Flexible work hours/environment.
Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!
Equal Employment Opportunity at Planview
Planview is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. As part of our efforts to build a diverse workforce, we encourage applications from Indigenous, Black, and other racialized communities, 2SLGBTQIA+ communities, people with neurodivergence, immigrants, people with disabilities, and other equity deserving groups. In addition to building a diverse workforce, we are committed to fostering an inclusive and accessible experience.
Reasonable accommodations for the interview process can be requested by emailing recruitment@planview.com.