Road Runner Sports
Director of Marketing (Acquisition & Retention)
Road Runner Sports, San Diego, California, United States, 92189
Overview
Embrace the Chase with Road Runner Sports
Join the ranks of Road Runner Sports (RRS), where every mile is a milestone and every sprint is a story. We're on the lookout for a Director of Marketing who's ready to lead the pack and accelerate our brand to new heights.
About us:Road Runner Sports is proud to have been recognized as the
2023 Footwear Retailer of the Year
by Footwear Magazine.Founded in a San Diego garage over
40 years ago .Road Runner Sports has 47 stores across the country, and we are growing!Our Values, Mission & Purpose (we call them Our
6 Pillars ) are Be Different, Bring the WOW, Build something great together, Get Moving, Stay Active, and Live Healthy.The Role:
As a key member of the marketing leadership team the Director of Acquisition & Retention, will be the heart of our marketing efforts. Your game plan will include:
Paid Media Pacesetter:
As the maestro of paid media, you'll orchestrate targeted advertising campaigns across various channels. You'll leverage PPC, display ads, retargeting, and social media advertising to ensure our brand shines. By meticulously analyzing campaign performance and ROI, you'll optimize our ad spend and measure the effectiveness of marketing initiatives.Social Media Sprints:
Engage with our community through compelling social media narratives that inspire action and foster a sense of belonging.Email Marketing Marathons:
Deliver personalized, impactful email campaigns that resonate with our audience and keep them inspired and engaged over the long haul.SEO Relays:
Optimize our online content to ensure we're not just in the race but leading it, with strategies that boost our visibility and drive traffic.Loyalty Program:
Create a loyalty program that's more than just transactional; it's transformational, building a community that celebrates every step together.ESSENTIAL DUTIES AND RESPONSIBILITIES :
As the Director of Acquisition & Retention at Road Runner Sports, here are the 10 essential duties that will be central to your role:Strategic Planning:
Develop and execute comprehensive strategies for customer acquisition and retention, aligning with the company's growth objectives.Data Analysis:
Utilize data analytics to understand customer behaviors and preferences, driving informed decisions for targeted marketing campaigns using a variety of SEOs.Team Leadership:
Manage and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.Brand Advocacy:
Champion the Road Runner Sports brand, ensuring consistent messaging and positioning across all marketing channels.Customer Journey Mapping:
Oversee the creation of detailed customer journey maps to identify key touchpoints for engagement and improvement.Paid Media Management:
Direct and optimize paid media campaigns, including PPC, display ads, and social media advertising, to maximize ROI.Content Creation:
Guide the production of compelling content that resonates with our diverse audience, from blog posts to social media updates.Partnership Development:
Build and maintain relationships with external partners, including vendors and third-party agencies, to expand our brand reach.Marketing Optimization:
Lead employer branding initiatives and brand marketing efforts to attract our targeted market through proper channels.Performance Metrics:
Regularly track and report on key performance metrics, such as the results of targeted advertising campaigns, to measure the effectiveness of acquisition and retention strategies.
These duties will ensure that you not only contribute to the company's immediate goals but also help shape the long-term success of Road Runner Sports by building a loyal customer base and a strong, dynamic team.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Minimum of 10+ years' experience in goal-driven consumer marketing environment.Passionate about the running/walking/fitness community.Accountability and ability to create and provide regular reports on your results and progress to your manager.Natural competitive spirit and a winning personality with the ability to build relationships with a wide variety of personality types at all levels of an organization.Team player who can work as well independently as you can partnering with your teammates though collaborative efforts.Proficient in writing reports, business correspondence, and procedural manuals.Capable of delivering information effectively and handling inquiries from diverse audiences, including executives, managers, clients, and customers.Skilled in data analysis to formulate strategic business plans based on insights.Strong problem-solving skills to define issues, gather data, establish facts, and draw sound conclusions.Skilled in fostering a culture of transparent and positive communication and collaborating effectively with employees at all levels.Proficient in Excel, Word, and Outlook.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel objects, tools, or controls; and speaks and hears. The employee frequently is required to reach with hands and arms, stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate. Must be able to adjust work schedule to meet business needs, including working long, irregular hours and working evenings and weekends as needed. Must be able to work well and productively with frequent interruptions.
Acknowledgments
After acceptance of a potential offer, the successful completion of a background check will be required prior to start date. The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws.
We're committed to protecting your privacy rights.
We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information. The purpose of this collection is to assist in evaluating your application for employment.
To ensure your application is received as timely as possible, we encourage you to apply directly onto our Road Runner Sports Career page.
As you apply directly on our site, we will be reaching out to you within the next 10 days should your experience and qualifications meet our requirements for this position.
Road Runner Sports is committed to a diverse and inclusive workplace. Road Runner Sports is an e-verify organization and an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Compensation Min
USD $160,000.00/Yr.
Compensation Max
USD $180,000.00/Yr.
Embrace the Chase with Road Runner Sports
Join the ranks of Road Runner Sports (RRS), where every mile is a milestone and every sprint is a story. We're on the lookout for a Director of Marketing who's ready to lead the pack and accelerate our brand to new heights.
About us:Road Runner Sports is proud to have been recognized as the
2023 Footwear Retailer of the Year
by Footwear Magazine.Founded in a San Diego garage over
40 years ago .Road Runner Sports has 47 stores across the country, and we are growing!Our Values, Mission & Purpose (we call them Our
6 Pillars ) are Be Different, Bring the WOW, Build something great together, Get Moving, Stay Active, and Live Healthy.The Role:
As a key member of the marketing leadership team the Director of Acquisition & Retention, will be the heart of our marketing efforts. Your game plan will include:
Paid Media Pacesetter:
As the maestro of paid media, you'll orchestrate targeted advertising campaigns across various channels. You'll leverage PPC, display ads, retargeting, and social media advertising to ensure our brand shines. By meticulously analyzing campaign performance and ROI, you'll optimize our ad spend and measure the effectiveness of marketing initiatives.Social Media Sprints:
Engage with our community through compelling social media narratives that inspire action and foster a sense of belonging.Email Marketing Marathons:
Deliver personalized, impactful email campaigns that resonate with our audience and keep them inspired and engaged over the long haul.SEO Relays:
Optimize our online content to ensure we're not just in the race but leading it, with strategies that boost our visibility and drive traffic.Loyalty Program:
Create a loyalty program that's more than just transactional; it's transformational, building a community that celebrates every step together.ESSENTIAL DUTIES AND RESPONSIBILITIES :
As the Director of Acquisition & Retention at Road Runner Sports, here are the 10 essential duties that will be central to your role:Strategic Planning:
Develop and execute comprehensive strategies for customer acquisition and retention, aligning with the company's growth objectives.Data Analysis:
Utilize data analytics to understand customer behaviors and preferences, driving informed decisions for targeted marketing campaigns using a variety of SEOs.Team Leadership:
Manage and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and excellence.Brand Advocacy:
Champion the Road Runner Sports brand, ensuring consistent messaging and positioning across all marketing channels.Customer Journey Mapping:
Oversee the creation of detailed customer journey maps to identify key touchpoints for engagement and improvement.Paid Media Management:
Direct and optimize paid media campaigns, including PPC, display ads, and social media advertising, to maximize ROI.Content Creation:
Guide the production of compelling content that resonates with our diverse audience, from blog posts to social media updates.Partnership Development:
Build and maintain relationships with external partners, including vendors and third-party agencies, to expand our brand reach.Marketing Optimization:
Lead employer branding initiatives and brand marketing efforts to attract our targeted market through proper channels.Performance Metrics:
Regularly track and report on key performance metrics, such as the results of targeted advertising campaigns, to measure the effectiveness of acquisition and retention strategies.
These duties will ensure that you not only contribute to the company's immediate goals but also help shape the long-term success of Road Runner Sports by building a loyal customer base and a strong, dynamic team.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE
Minimum of 10+ years' experience in goal-driven consumer marketing environment.Passionate about the running/walking/fitness community.Accountability and ability to create and provide regular reports on your results and progress to your manager.Natural competitive spirit and a winning personality with the ability to build relationships with a wide variety of personality types at all levels of an organization.Team player who can work as well independently as you can partnering with your teammates though collaborative efforts.Proficient in writing reports, business correspondence, and procedural manuals.Capable of delivering information effectively and handling inquiries from diverse audiences, including executives, managers, clients, and customers.Skilled in data analysis to formulate strategic business plans based on insights.Strong problem-solving skills to define issues, gather data, establish facts, and draw sound conclusions.Skilled in fostering a culture of transparent and positive communication and collaborating effectively with employees at all levels.Proficient in Excel, Word, and Outlook.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel objects, tools, or controls; and speaks and hears. The employee frequently is required to reach with hands and arms, stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate. Must be able to adjust work schedule to meet business needs, including working long, irregular hours and working evenings and weekends as needed. Must be able to work well and productively with frequent interruptions.
Acknowledgments
After acceptance of a potential offer, the successful completion of a background check will be required prior to start date. The offer is contingent upon the information received in this report, and will be carried out in accordance with Local, State, and Federal laws.
We're committed to protecting your privacy rights.
We collect personal information from you, including personally identifying information, professional or employment-related information, and educational information. The purpose of this collection is to assist in evaluating your application for employment.
To ensure your application is received as timely as possible, we encourage you to apply directly onto our Road Runner Sports Career page.
As you apply directly on our site, we will be reaching out to you within the next 10 days should your experience and qualifications meet our requirements for this position.
Road Runner Sports is committed to a diverse and inclusive workplace. Road Runner Sports is an e-verify organization and an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Compensation Min
USD $160,000.00/Yr.
Compensation Max
USD $180,000.00/Yr.