Corteva Agriscience
Coastal Commercial Unit Marketing Manager - Crop Protection
Corteva Agriscience, Johnston, Iowa, United States, 50131
Description
We have an exciting opportunity for a Commercial Unit Marketing Manager - Crop Protection. If you have a passion for providing solutions to customers and supporting a high-performing team, this is a great opportunity for you!
Field-based crop protection (CP) marketing role focused on achieving CP gross margin and growth targets for the Southern Commercial Unit through successful new product launch planning & execution, leading CP district leads & territory managers through comprehensive retail business planning, providing input on marketing programs and implementing/localizing US product strategies & programs to fit local customer positioning. The key role metrics are annual Net Sales dollars, Gross Margin dollars for the CU and Enlist market share. Focused geography is the 11 states in the Southern and Southeastern U.S., with candidate location preferred in the southern geography or close proximity.
Who are we, and what do we do?
Corteva Agriscience creates the world's most recognized and premium agricultural solutions to address the greatest challenges in agriculture. With a focus on technology, Corteva Agriscience creates seed and crop protection products that increase productivity and profit for farmers while reducing risks to their business. Every day our digital tools deliver insights our global partners need to thrive now and into the future.
What You'll Do:
Successful product launches - participate in new product concept teams; coordinate with marketing, sales, integrated field science, and other key stakeholders to develop & implement product launch plans that include value prop communication, positioning vs competitors, highlighting strengths and weakness, local training, local promotions, etc
Retail business planning - develop a thorough & consistent process to annually lead districts & territories through to identify business goals for each retailer that align to the district & territory targets. Details to include a prioritization of retailer call support, sales goals, ROI metrics & goals, training needs, relationship support, resource/contract asks. This role will lead a review of plans in the district & area to gain approval for contract goals and resource ask. Coordination with the retail channel leader, program administration & sales training are key connections
District & Southern CU Level Positioning & Promotion - work with CP marketing & marcomm teams for any local positioning and promotion that is needed to target US strategies & offers.
Enlist Focal Point for Southern CU - Lead the Enlist Advocacy Team, Cross-Ties & selling strategies the with Seeds business, formulate and lead the Southern strategy for significant Enlist market share gains over the 5 year period.
Other - understanding of the competitive environment and offers, ROI focused, grounded in analytics balanced with an understanding of how business works
Qualifications
Education:
Bachelor's degree in marketing or ag-related experience required
What Skills You Need:
Ten plus (10+) years of Marketing/Sales experience with increasing levels of responsibility, and demonstrated skills in project leadership, planning, and implementation.
Knowledge and understanding of marketing principles and of the CP business.
Understanding of business strategy and demonstrated ability to translate strategy into business opportunities.
Ability to develop creative programs/responses to market opportunities.
Ability to lead project teams and collaborate within a team.
Ability to build relationships, interact and communicate information with research & development, and sales and marketing organizations.
Ability to synthesize market data and customer insight to develop innovative responses to market opportunities.
Demonstrated skills in collaboration, influencing and negotiation.
Benefits - How We'll Support You:
Numerous development opportunities offered to build your skills
Be part of a company with a higher purpose and contribute to making the world a better place
Health benefits for you and your family on your first day of employment
Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
Excellent parental leave which includes a minimum of 16 weeks for mother and father
Future planning with our competitive retirement savings plan and tuition reimbursement program
Learn more about our total rewards package here - Corteva Benefits
Check out life at Corteva! www.linkedin.com/company/corteva/life (https://www.linkedin.com/company/corteva/life/3006dde6-2563-4a98-8e94-ee4feba88cff/)
Are you a good match? Apply today! We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.
Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:
Accessibility Page for Contact Information
For US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster
To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.
We have an exciting opportunity for a Commercial Unit Marketing Manager - Crop Protection. If you have a passion for providing solutions to customers and supporting a high-performing team, this is a great opportunity for you!
Field-based crop protection (CP) marketing role focused on achieving CP gross margin and growth targets for the Southern Commercial Unit through successful new product launch planning & execution, leading CP district leads & territory managers through comprehensive retail business planning, providing input on marketing programs and implementing/localizing US product strategies & programs to fit local customer positioning. The key role metrics are annual Net Sales dollars, Gross Margin dollars for the CU and Enlist market share. Focused geography is the 11 states in the Southern and Southeastern U.S., with candidate location preferred in the southern geography or close proximity.
Who are we, and what do we do?
Corteva Agriscience creates the world's most recognized and premium agricultural solutions to address the greatest challenges in agriculture. With a focus on technology, Corteva Agriscience creates seed and crop protection products that increase productivity and profit for farmers while reducing risks to their business. Every day our digital tools deliver insights our global partners need to thrive now and into the future.
What You'll Do:
Successful product launches - participate in new product concept teams; coordinate with marketing, sales, integrated field science, and other key stakeholders to develop & implement product launch plans that include value prop communication, positioning vs competitors, highlighting strengths and weakness, local training, local promotions, etc
Retail business planning - develop a thorough & consistent process to annually lead districts & territories through to identify business goals for each retailer that align to the district & territory targets. Details to include a prioritization of retailer call support, sales goals, ROI metrics & goals, training needs, relationship support, resource/contract asks. This role will lead a review of plans in the district & area to gain approval for contract goals and resource ask. Coordination with the retail channel leader, program administration & sales training are key connections
District & Southern CU Level Positioning & Promotion - work with CP marketing & marcomm teams for any local positioning and promotion that is needed to target US strategies & offers.
Enlist Focal Point for Southern CU - Lead the Enlist Advocacy Team, Cross-Ties & selling strategies the with Seeds business, formulate and lead the Southern strategy for significant Enlist market share gains over the 5 year period.
Other - understanding of the competitive environment and offers, ROI focused, grounded in analytics balanced with an understanding of how business works
Qualifications
Education:
Bachelor's degree in marketing or ag-related experience required
What Skills You Need:
Ten plus (10+) years of Marketing/Sales experience with increasing levels of responsibility, and demonstrated skills in project leadership, planning, and implementation.
Knowledge and understanding of marketing principles and of the CP business.
Understanding of business strategy and demonstrated ability to translate strategy into business opportunities.
Ability to develop creative programs/responses to market opportunities.
Ability to lead project teams and collaborate within a team.
Ability to build relationships, interact and communicate information with research & development, and sales and marketing organizations.
Ability to synthesize market data and customer insight to develop innovative responses to market opportunities.
Demonstrated skills in collaboration, influencing and negotiation.
Benefits - How We'll Support You:
Numerous development opportunities offered to build your skills
Be part of a company with a higher purpose and contribute to making the world a better place
Health benefits for you and your family on your first day of employment
Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
Excellent parental leave which includes a minimum of 16 weeks for mother and father
Future planning with our competitive retirement savings plan and tuition reimbursement program
Learn more about our total rewards package here - Corteva Benefits
Check out life at Corteva! www.linkedin.com/company/corteva/life (https://www.linkedin.com/company/corteva/life/3006dde6-2563-4a98-8e94-ee4feba88cff/)
Are you a good match? Apply today! We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.
Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:
Accessibility Page for Contact Information
For US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster
To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.