Firewood Marketing, Inc.
Senior Manager, Mobile App Advertising
Firewood Marketing, Inc., San Francisco, California, United States, 94199
Senior Manager, Mobile App Advertising • San Francisco United StatesWe are looking for a talented
Senior Manager, Mobile App Advertising , someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency who is a leader in performance and AI.The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department. It is a great opportunity for a person who has an entrepreneurial spirit and is looking to grow into a leadership role in a large organization as we grow this capability.If you are an in-platform expert managing
Apple Search Ads, Google App Campaigns, and Meta app
campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients we want to hear from you!Client & Revenue Oversight:Serve as the paid app lead for 2-4 Media.Monks clients, for which you will guide overall app account strategy, execute campaign builds, and implement optimizations inclusive of pacing, bid and budget changes, creative swaps, audience targeting etc.Have experience and comfort managing budgets over $3MM quarterly annuallyLead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and PlanningMake recommendations and optimizations for accounts utilizing MMP insights to improve performance toward clients’ goalsConduct app strategy audits and present findings to clientsAssist in new business opportunities by providing audits, industry insights, and opportunities with ownership from our growth and media channel leads.Thought Leadership:Help manage agency vendor relationships with all of our dedicated core app networks and mobile measurement partnersWork with leadership to help guide agency POV and strategy for navigating iOS 14 and future privacy changesShare app market research insights with the AS organization, utilizing app intelligence and agency partnershipsIn partnership with our internal creative team, develop best practices for app creativeOpportunity to distribute thought leadership on app strategy through blog posts on the Media.Monks website and on our internal slack channelsBuild client-facing in-app analytics dashboards with technical support from our Analytics teamQualifications:At least 3 years of experience in acquisition marketing and/or paid performance mediaExperience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platformExperience in a client-facing roleComfortable working in an agile environmentAbility to handle multiple work streams in tandemProven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, must have experience optimizing beyond just app acquisition (in-app events and user quality)Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io etc.)POV on iOS 14 and upcoming Android privacy changes and how we can navigate tracking with these changes is preferredAbility to guide tracking recommendations and in-app event taxonomy for clientsExperience working with app intelligence and conducting app market research is a plusExperience in SA360 or Skai a plusManaging app campaigns internationally a plusAt Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.#LI-ZZ1#LI-REMOTEWhat We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRAGenerous PTO and 15 company-wide holidays401k with company contributionPaid parental leaveWork-life balance with an emphasis on personal well-beingCareer growth in a disruptor space & entrepreneurial opportunities within the Media.Monks networkA globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here !)Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.Salary Range$100,000—$122,000 USDAbout MonksMonks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website (https://monks.com/careers ) and will never ask for payment or bank account information during the recruitment process.Interested?
Want to apply Read all the information about this position below, then hit the apply button.Apply for this job!
First Name*Last Name*Email*CountryÅland Islands (+358)American Samoa (+1684)Antigua and Barbuda (+1268)Argentina (+54)Aruba (+297)Australia (+61)Austria (+43)Belize (+501)Bermuda (+1441)Bolivia, Plurinational State of bolivia (+591)British Indian Ocean Territory (+246)Bulgaria (+359)Burkina Faso (+226)Cambodia (+855)Cameroon (+237)Central African Republic (+236)Chad (+235)Chile (+56)China (+86)Christmas Island (+61)Colombia (+57)Congo, The Democratic Republic of the Congo (+243)Cook Islands (+682)Croatia (+385)Cuba (+53)Cyprus (+357)Djibouti (+253)Dominican Republic (+1849)Egypt (+20)Eritrea (+291)Ethiopia (+251)Falkland Islands (Malvinas) (+500)Finland (+358)France (+33)French Polynesia (+689)French Southern Territories (+262)Gabon (+241)Georgia (+995)Germany (+49)Greece (+30)Greenland (+299)Guadeloupe (+590)Guam (+1671)Guatemala (+502)Guernsey (+44)Heard Island and Mcdonald Islands (+672)Holy See (Vatican City State) (+379)Hong Kong (+852)Iceland (+354)India (+91)Iran, Islamic Republic of Persian Gulf (+98)Ireland (+353)Isle of Man (+44)Israel (+972)Italy (+39)Japan (+81)Jersey (+44)Jordan (+962)Korea, Democratic People's Republic of Korea (+850)Korea, Republic of South Korea (+82)Lesotho (+266)Malaysia (+60)Mali (+223)Marshall Islands (+692)Micronesia, Federated States of Micronesia (+691)Moldova (+373)Namibia (+264)Nauru (+674)Nepal (+977)Netherlands (+31)New Zealand (+64)Niue (+683)Norfolk Island (+672)Northern Mariana Islands (+1670)Norway (+47)Oman (+968)Palestinian Territory, Occupied (+970)Paraguay (+595)Poland (+48)Portugal (+351)Russia (+7)Reunion (+262)Saba (+599)Saint Barthelemy (+590)Saint Helena, Ascension and Tristan Da Cunha (+290)Saint Kitts and Nevis (+1869)Saint Martin (+590)Saint Pierre and Miquelon (+508)Saint Vincent and the Grenadines (+1784)Sao Tome and Principe (+239)Solomon Islands (+677)Somalia (+252)South Sudan (+211)South Georgia and the South Sandwich Islands (+500)Spain (+34)Sri Lanka (+94)Sudan (+249)Svalbard and Jan Mayen (+47)Swaziland (+268)Syrian Arab Republic (+963)Tanzania, United Republic of Tanzania (+255)Thailand (+66)Tunisia (+216)Turkey (+90)Turks and Caicos Islands (+1649)Ukraine (+380)United Arab Emirates (+971)United Kingdom (+44)United States (+1)Uruguay (+598)Vanuatu (+678)Vietnam (+84)Virgin Islands, British (+1284)Virgin Islands, U.S. (+1340)Wallis and Futuna (+681)Yemen (+967)Phone*Do you or will you require sponsorship for a US employment visa in the future?* Yes NoIf you responded yes to the previous question, please provide additional information.If hired, what state do you plan to work out of full-time?*AlabamaCaliforniaConnecticutDelawareFloridaGeorgiaMaineMassachusettsNew HampshireNew JerseyNew YorkNorth CarolinaOhioPennsylvaniaTexasUtahNone of TheseLinkedIn ProfileUploadsResume / CV*Supported Files: pdf, doc, docx, txt and rtfundefinedYou can paste in the contents here 230/230I identify my ethnicity as (select all that apply):*Black / of African DescentHispanic / LatineAsianNative Hawaiian / Pacific IslanderMiddle Eastern / North AfricanWhiteI prefer to self-describeI don't wish to answerMaleFemaleNonbinaryDecline to self identifyPrefer to self-describeI don't wish to answerI have a disability: (Under the Americans with Disabilities Act of 1990 an individual with a disability is a person who has a physical or mental impairment that substantially limits one or more major life activities)*YesNoI don't wish to answerYes, I am an active duty military service memberYes, I am a veteranNo, I have not served or currently serve in the militaryI don't wish to answerMedia.Monks does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.Media.Monks collects and processes personal data in accordance with applicable data protection laws. Please see the Privacy Policy for further details.Thank you! We have received your application. We will be in touch via email.Schedule a demo to talk marketing and AI with us.Thanks! We'll get in touch shortly. Keep an eye on your email. One of our monks will be in touch with you soon.Get our newsletter with inspiration on the latest trends, projects and much more.Thank you for signing up! Head over to your email for more.Monks needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
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Senior Manager, Mobile App Advertising , someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency who is a leader in performance and AI.The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department. It is a great opportunity for a person who has an entrepreneurial spirit and is looking to grow into a leadership role in a large organization as we grow this capability.If you are an in-platform expert managing
Apple Search Ads, Google App Campaigns, and Meta app
campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients we want to hear from you!Client & Revenue Oversight:Serve as the paid app lead for 2-4 Media.Monks clients, for which you will guide overall app account strategy, execute campaign builds, and implement optimizations inclusive of pacing, bid and budget changes, creative swaps, audience targeting etc.Have experience and comfort managing budgets over $3MM quarterly annuallyLead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and PlanningMake recommendations and optimizations for accounts utilizing MMP insights to improve performance toward clients’ goalsConduct app strategy audits and present findings to clientsAssist in new business opportunities by providing audits, industry insights, and opportunities with ownership from our growth and media channel leads.Thought Leadership:Help manage agency vendor relationships with all of our dedicated core app networks and mobile measurement partnersWork with leadership to help guide agency POV and strategy for navigating iOS 14 and future privacy changesShare app market research insights with the AS organization, utilizing app intelligence and agency partnershipsIn partnership with our internal creative team, develop best practices for app creativeOpportunity to distribute thought leadership on app strategy through blog posts on the Media.Monks website and on our internal slack channelsBuild client-facing in-app analytics dashboards with technical support from our Analytics teamQualifications:At least 3 years of experience in acquisition marketing and/or paid performance mediaExperience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platformExperience in a client-facing roleComfortable working in an agile environmentAbility to handle multiple work streams in tandemProven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, must have experience optimizing beyond just app acquisition (in-app events and user quality)Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, Branch.io etc.)POV on iOS 14 and upcoming Android privacy changes and how we can navigate tracking with these changes is preferredAbility to guide tracking recommendations and in-app event taxonomy for clientsExperience working with app intelligence and conducting app market research is a plusExperience in SA360 or Skai a plusManaging app campaigns internationally a plusAt Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.#LI-ZZ1#LI-REMOTEWhat We Offer
Excellent, full coverage medical, dental, and vision insurance with employer-paid HRAGenerous PTO and 15 company-wide holidays401k with company contributionPaid parental leaveWork-life balance with an emphasis on personal well-beingCareer growth in a disruptor space & entrepreneurial opportunities within the Media.Monks networkA globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here !)Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.Salary Range$100,000—$122,000 USDAbout MonksMonks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website (https://monks.com/careers ) and will never ask for payment or bank account information during the recruitment process.Interested?
Want to apply Read all the information about this position below, then hit the apply button.Apply for this job!
First Name*Last Name*Email*CountryÅland Islands (+358)American Samoa (+1684)Antigua and Barbuda (+1268)Argentina (+54)Aruba (+297)Australia (+61)Austria (+43)Belize (+501)Bermuda (+1441)Bolivia, Plurinational State of bolivia (+591)British Indian Ocean Territory (+246)Bulgaria (+359)Burkina Faso (+226)Cambodia (+855)Cameroon (+237)Central African Republic (+236)Chad (+235)Chile (+56)China (+86)Christmas Island (+61)Colombia (+57)Congo, The Democratic Republic of the Congo (+243)Cook Islands (+682)Croatia (+385)Cuba (+53)Cyprus (+357)Djibouti (+253)Dominican Republic (+1849)Egypt (+20)Eritrea (+291)Ethiopia (+251)Falkland Islands (Malvinas) (+500)Finland (+358)France (+33)French Polynesia (+689)French Southern Territories (+262)Gabon (+241)Georgia (+995)Germany (+49)Greece (+30)Greenland (+299)Guadeloupe (+590)Guam (+1671)Guatemala (+502)Guernsey (+44)Heard Island and Mcdonald Islands (+672)Holy See (Vatican City State) (+379)Hong Kong (+852)Iceland (+354)India (+91)Iran, Islamic Republic of Persian Gulf (+98)Ireland (+353)Isle of Man (+44)Israel (+972)Italy (+39)Japan (+81)Jersey (+44)Jordan (+962)Korea, Democratic People's Republic of Korea (+850)Korea, Republic of South Korea (+82)Lesotho (+266)Malaysia (+60)Mali (+223)Marshall Islands (+692)Micronesia, Federated States of Micronesia (+691)Moldova (+373)Namibia (+264)Nauru (+674)Nepal (+977)Netherlands (+31)New Zealand (+64)Niue (+683)Norfolk Island (+672)Northern Mariana Islands (+1670)Norway (+47)Oman (+968)Palestinian Territory, Occupied (+970)Paraguay (+595)Poland (+48)Portugal (+351)Russia (+7)Reunion (+262)Saba (+599)Saint Barthelemy (+590)Saint Helena, Ascension and Tristan Da Cunha (+290)Saint Kitts and Nevis (+1869)Saint Martin (+590)Saint Pierre and Miquelon (+508)Saint Vincent and the Grenadines (+1784)Sao Tome and Principe (+239)Solomon Islands (+677)Somalia (+252)South Sudan (+211)South Georgia and the South Sandwich Islands (+500)Spain (+34)Sri Lanka (+94)Sudan (+249)Svalbard and Jan Mayen (+47)Swaziland (+268)Syrian Arab Republic (+963)Tanzania, United Republic of Tanzania (+255)Thailand (+66)Tunisia (+216)Turkey (+90)Turks and Caicos Islands (+1649)Ukraine (+380)United Arab Emirates (+971)United Kingdom (+44)United States (+1)Uruguay (+598)Vanuatu (+678)Vietnam (+84)Virgin Islands, British (+1284)Virgin Islands, U.S. (+1340)Wallis and Futuna (+681)Yemen (+967)Phone*Do you or will you require sponsorship for a US employment visa in the future?* Yes NoIf you responded yes to the previous question, please provide additional information.If hired, what state do you plan to work out of full-time?*AlabamaCaliforniaConnecticutDelawareFloridaGeorgiaMaineMassachusettsNew HampshireNew JerseyNew YorkNorth CarolinaOhioPennsylvaniaTexasUtahNone of TheseLinkedIn ProfileUploadsResume / CV*Supported Files: pdf, doc, docx, txt and rtfundefinedYou can paste in the contents here 230/230I identify my ethnicity as (select all that apply):*Black / of African DescentHispanic / LatineAsianNative Hawaiian / Pacific IslanderMiddle Eastern / North AfricanWhiteI prefer to self-describeI don't wish to answerMaleFemaleNonbinaryDecline to self identifyPrefer to self-describeI don't wish to answerI have a disability: (Under the Americans with Disabilities Act of 1990 an individual with a disability is a person who has a physical or mental impairment that substantially limits one or more major life activities)*YesNoI don't wish to answerYes, I am an active duty military service memberYes, I am a veteranNo, I have not served or currently serve in the militaryI don't wish to answerMedia.Monks does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.Media.Monks collects and processes personal data in accordance with applicable data protection laws. Please see the Privacy Policy for further details.Thank you! We have received your application. We will be in touch via email.Schedule a demo to talk marketing and AI with us.Thanks! We'll get in touch shortly. Keep an eye on your email. One of our monks will be in touch with you soon.Get our newsletter with inspiration on the latest trends, projects and much more.Thank you for signing up! Head over to your email for more.Monks needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
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