SPECTRUM
Senior Manager, Marketing (Bilingual Spanish) - On Site, Stamford
SPECTRUM, Stamford, Connecticut, United States, 06925
JOB SUMMARYThe
Senior Manager, Marketing will assist the VP, Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to the Hispanic segment. Responsible for the execution of effective Direct Marketing and Brand advertising strategies and tactics to drive customer consideration and growth. Manage Hispanic segment advertising campaigns and projects from inception to completion, including post campaign analysis and summary report.
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.MAJOR DUTIES AND RESPONSIBILITIESOversee all aspects for ideation, execution and implementation of Direct Marketing and Brand campaigns targeted to the Hispanic segmentManage the creative agency on the creative development of various tactics including Direct Mail, DRTV, Brand TV, Digital Video, Digital Audio, Shared Mail, Print and RadioAssist in the development of the go-to-market strategy, and overall marketing plan for the Hispanic segmentDevelop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programsPartner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programsManage all internal relationships that are required to execute creative campaignsPartner with cross-functional teams to develop and implement Hispanic campaigns across channels to improve multi-touch campaign effectivenessAnalyze performance, assess weekly performance reports and provide program improvement recommendations based on learningsResponsible for competitive advertising activity monitoring and reporting for the Hispanic segmentManage budget attributed to Hispanic marketing efforts.
REQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishStrong writing and proofreading skills required, for use both internally and for the development of customer facing materialsMust possess exceptional written and verbal communication skills with the ability to clearly articulateideas and feedback in a constructive wayMust possess a high-level of proficiency in PowerPoint and all Microsoft Office applicationsAbility to make decisions and resolve problems while working under pressure within tight timelines/turnaround timeAbility to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjectsAbility to efficiently manage resources and prioritize tasksAbility to think creatively and strategicallyHighly developed capacity for teamwork and a strong focus on the customerAbility to build strong relationships with customers and colleagues/effectively work across a matrix organizationAbility to manage and motivate team membersRelated Work ExperienceMarketing experience; 7+ yearsRequired EducationBachelor's degree or higher in marketing, business, communications or related fieldPREFERRED QUALIFICATIONSPreferred Skills/Abilities and KnowledgeProven ability to manage integrated marketing effortsProven ability to manage and direct creative agenciesKnowledge of cable television, high speed Internet and phone products and servicesBilingual Spanish PreferredWORKING CONDITIONSOffice environmentSome travel may be required#LI-NT1
MPD630 2024-36581 2024
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us
Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.Who You Are Matters Here
We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.#J-18808-Ljbffr
Senior Manager, Marketing will assist the VP, Multicultural Marketing with the development and implementation of the multicultural plan and strategy targeted to the Hispanic segment. Responsible for the execution of effective Direct Marketing and Brand advertising strategies and tactics to drive customer consideration and growth. Manage Hispanic segment advertising campaigns and projects from inception to completion, including post campaign analysis and summary report.
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.MAJOR DUTIES AND RESPONSIBILITIESOversee all aspects for ideation, execution and implementation of Direct Marketing and Brand campaigns targeted to the Hispanic segmentManage the creative agency on the creative development of various tactics including Direct Mail, DRTV, Brand TV, Digital Video, Digital Audio, Shared Mail, Print and RadioAssist in the development of the go-to-market strategy, and overall marketing plan for the Hispanic segmentDevelop plans for testing new hypotheses and identifying strategies that deliver actionable insights to optimize customer acquisition and upsell programsPartner with Marketing and Creative teams to plan and execute all aspects of customer acquisition and upsell programsManage all internal relationships that are required to execute creative campaignsPartner with cross-functional teams to develop and implement Hispanic campaigns across channels to improve multi-touch campaign effectivenessAnalyze performance, assess weekly performance reports and provide program improvement recommendations based on learningsResponsible for competitive advertising activity monitoring and reporting for the Hispanic segmentManage budget attributed to Hispanic marketing efforts.
REQUIRED QUALIFICATIONSSkills/Abilities and KnowledgeAbility to read, write, speak and understand EnglishStrong writing and proofreading skills required, for use both internally and for the development of customer facing materialsMust possess exceptional written and verbal communication skills with the ability to clearly articulateideas and feedback in a constructive wayMust possess a high-level of proficiency in PowerPoint and all Microsoft Office applicationsAbility to make decisions and resolve problems while working under pressure within tight timelines/turnaround timeAbility to conduct formal presentations to all levels of management on issues or findings in assigned areas or subjectsAbility to efficiently manage resources and prioritize tasksAbility to think creatively and strategicallyHighly developed capacity for teamwork and a strong focus on the customerAbility to build strong relationships with customers and colleagues/effectively work across a matrix organizationAbility to manage and motivate team membersRelated Work ExperienceMarketing experience; 7+ yearsRequired EducationBachelor's degree or higher in marketing, business, communications or related fieldPREFERRED QUALIFICATIONSPreferred Skills/Abilities and KnowledgeProven ability to manage integrated marketing effortsProven ability to manage and direct creative agenciesKnowledge of cable television, high speed Internet and phone products and servicesBilingual Spanish PreferredWORKING CONDITIONSOffice environmentSome travel may be required#LI-NT1
MPD630 2024-36581 2024
Here, employees don’t just have jobs, they build careers. That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us
Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you’re joining a strong community of more than 100,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.Who You Are Matters Here
We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.#J-18808-Ljbffr