Digital Marketing Manager - Grand Prix Plaza

The Digital Marketing Manager role is a salaried position that reports to the Director of Digital Marketing and primarily focuses on launching and sustaining the digital footprint for Grand Prix Plaza (GPP), the physical home of the Las Vegas Grand Prix. This position will be responsible for the implementation of key critical digital marketing strategies, aimed at achieving immediate success of the year-round activations taking place at Grand Prix Plaza (GPP) including managing all digital aspects (i.e. web, social media, email/SMS, app, etc.) associated with the programming inside the building, as well as executing social and digital strategies for the Las Vegas Grand Prix.Duties & ResponsibilitiesSupport Director, Digital Marketing in launching social and digital channels to promote programming strategy inside Grand Prix Plaza (GPP)Collaborate with the Digital Marketing Manager, marketing team, third-party agencies, and third-party vendors to create and manage email campaigns, landing pages, website, and digital content, paid search, display, video, and social media advertising, leveraging the appropriate technical tools and optimizing user experienceDevelop and maintain a content calendar, covering all social channels, website, and app associated with GPPDraft copy tailored to each social platform's specific audience, as well as for other needs, such as website and email initiativesManage and deliver results on multiple digital marketing initiatives simultaneouslyAnalyze the performance of marketing campaigns, make recommendations and take action to optimize resultsLiaise with contact for brand marketing for day-to-day needs, including adhoc requests and ensuring all marketing efforts are staying within brand standardsTraffic cross-functional creative projects with third party agencies and requesting departmentsStay current and educate others on frequent platform updatesEstablish ongoing meeting cadence with Creative team regarding content creation, providing insights, direction, and feedback as neededExecute digital marketing requirements with both the Las Vegas Grand Prix and Grand Prix Plaza teamsCoordinate content production shoots as neededOther responsibilities as needed.Skills and ExperienceThree (3+) years of experience in marketing working alongside third-party marketing agenciesBachelor's degree in Marketing, Business Management, or a related field, or equivalent work experienceProgressive and forward-thinking style, comfortable with change and embracing innovationDemonstrated ability to manage multiple projects at the same time in a deadline-driven environmentA self-starter that effectively manages their time and excels in a high-energy, fast-paced environmentAbility to exercise sound judgment in evaluating situations and making decisionsExcellent written and verbal communications skillsPrevious experience working in the sports industry or live events a plusMust demonstrate an active use and basic understanding of digital marketing, social media and brand managementMust be available to work flexible hoursLas Vegas Grand Prix, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All employment decisions are based on business needs, job requirements, and individual qualifications without regard to race, color, religion, age, sex (including pregnancy), parental status, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.