SEGA of America
Associate Product Marketing Manager
SEGA of America, Irvine, California, United States, 92713
Job Details
Job LocationProgress - Irvine, CA
Position TypeFull Time
Salary Range$80,000.00 - $105,000.00 Salary
Description
Hybrid Work Model
SEGA. . . What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog, Golden Axe, or the Persona series? . . .
When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs something we are very proud of and excited about as the market continues to change.
New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!
There's never been a more exciting time in the company's history to join SEGA!Job Summary:
Sega of America is seeking an Associate Product Marketing Manager who is enthusiastic about games and players, with a strong interest in connecting both through world class marketing. Reporting to the Senior Product Marketing Manager, this role will support and champion the video game vision and innovative marketing efforts across SEGA and ATLUS titles. As Associate Product Marketing Manager, you will be responsible for thoughtful marketing activations, supporting campaign plans at a global and regional levels, and collaborating closely with cross-functional teams to drive day-to-day execution.Duties and Responsibilities:Strong organization with ability to multi-task and prioritize in a fast-paced environment.Support product marketing tactics and execution for the product's entire lifecycle.Execute on consumer product, digital and physical retail, and first party partnership opportunities.Align with cross-functional and international teams to deliver integrated marketing activations.Support best-in-class production of creative advertising and product assets, by working with internal departments and external vendors as required.Manage product marketing approval process across creative services, business, legal and accounting.General understanding of the traditional media and influencer landscape and demonstrate knowledge of memorable creative campaigns.Collaborate with media agencies, creative agencies, event agencies, and promotional partnerships alongside respective cross-functional teams.Build relationships across the organization to supply them with key player and marketing insights to continue to better marketing activations.Maintain and track marketing budgets with oversight from Sr. Product Marketing Manager, including budget reconciliation, invoice processing, and budget tracking to ensure accuracy of fiscal year spend.Qualifications
Qualifications and Skills:
2+ years' experience in a marketing role within gaming, entertainment or consumer products.Bachelor's Degree or equivalent experience in the field.Ability to support initiatives with a focus on KPI / ROI metrics.Experience in project management, with demonstrated ability to work well with multiple teams.Open to flexible hours while working with overseas teams (primarily, Japan time zones).Effective oral and written communication skills with strong attention to detail.Positive, professional, and flexible attitude.Must be able to commute to work in the Irvine offices on Tuesday and Wednesday each week.Preferred Skills:An active gamer with knowledge of the current gaming landscape.Knowledge and interest in SEGA and/or ATLUS games, specifically Japanese-developed RPGs.Interest and experience in Anime industry or brands.Experience working with Japanese or Asian entertainment publishers.Ability to identify and analyze marketing trends, and apply data to produce fact-driven recommendations.
Job LocationProgress - Irvine, CA
Position TypeFull Time
Salary Range$80,000.00 - $105,000.00 Salary
Description
Hybrid Work Model
SEGA. . . What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog, Golden Axe, or the Persona series? . . .
When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs something we are very proud of and excited about as the market continues to change.
New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!
There's never been a more exciting time in the company's history to join SEGA!Job Summary:
Sega of America is seeking an Associate Product Marketing Manager who is enthusiastic about games and players, with a strong interest in connecting both through world class marketing. Reporting to the Senior Product Marketing Manager, this role will support and champion the video game vision and innovative marketing efforts across SEGA and ATLUS titles. As Associate Product Marketing Manager, you will be responsible for thoughtful marketing activations, supporting campaign plans at a global and regional levels, and collaborating closely with cross-functional teams to drive day-to-day execution.Duties and Responsibilities:Strong organization with ability to multi-task and prioritize in a fast-paced environment.Support product marketing tactics and execution for the product's entire lifecycle.Execute on consumer product, digital and physical retail, and first party partnership opportunities.Align with cross-functional and international teams to deliver integrated marketing activations.Support best-in-class production of creative advertising and product assets, by working with internal departments and external vendors as required.Manage product marketing approval process across creative services, business, legal and accounting.General understanding of the traditional media and influencer landscape and demonstrate knowledge of memorable creative campaigns.Collaborate with media agencies, creative agencies, event agencies, and promotional partnerships alongside respective cross-functional teams.Build relationships across the organization to supply them with key player and marketing insights to continue to better marketing activations.Maintain and track marketing budgets with oversight from Sr. Product Marketing Manager, including budget reconciliation, invoice processing, and budget tracking to ensure accuracy of fiscal year spend.Qualifications
Qualifications and Skills:
2+ years' experience in a marketing role within gaming, entertainment or consumer products.Bachelor's Degree or equivalent experience in the field.Ability to support initiatives with a focus on KPI / ROI metrics.Experience in project management, with demonstrated ability to work well with multiple teams.Open to flexible hours while working with overseas teams (primarily, Japan time zones).Effective oral and written communication skills with strong attention to detail.Positive, professional, and flexible attitude.Must be able to commute to work in the Irvine offices on Tuesday and Wednesday each week.Preferred Skills:An active gamer with knowledge of the current gaming landscape.Knowledge and interest in SEGA and/or ATLUS games, specifically Japanese-developed RPGs.Interest and experience in Anime industry or brands.Experience working with Japanese or Asian entertainment publishers.Ability to identify and analyze marketing trends, and apply data to produce fact-driven recommendations.