Indiana University
IU Global Marketing Strategist (Marketing Generalist)
Indiana University, Bloomington, Indiana, United States, 47401
Department
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.
VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
Job Summary
The creative Marketing Strategist is a full-time position responsible for supporting digital marketing and communications initiatives across all IU Global units. This role involves creating and executing comprehensive marketing campaigns, including digital advertising, social media, and CRM email marketing.
Department Specific ResponsibilitiesCollaborates with the Marketing Director to develop strategic marketing campaigns across multiple channels.Designs and implements successful email marketing campaigns targeting prospective and current students, ensuring effective content and targeting strategies.Builds and manages email campaigns within CRM system to optimize engagement and enrollment.Provides strategic creative direction for the development of marketing assets, including graphics, brochures, and other promotional content, ensuring alignment with IU¿s brand standards.Manages and mentors part-time graphic design staff, fostering a collaborative and productive work environment while overseeing their contributions to various projects.Supports international recruitment marketing initiatives by managing social media content and strategies, including platforms like WhatsApp.Oversees the end-to-end process of producing creative assets across print, digital, and promotional materials, ensuring timely completion and high-quality output.General ResponsibilitiesIndependently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.May provide guidance to lower-level Marketing Generalists.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
RequiredBachelor's degree in communications, marketing, English, public relations, or related fieldWORK EXPERIENCE
Required2 years in relevant fieldSKILLS
RequiredProficient communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyHighly thorough and dependableDemonstrates a high level of accuracy, even under pressurePreferredStrong creative skillsStrategic thinking skillsAbility to manage multiple projects simultaneouslyPassionate about marketingKeen eye for design
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure.
Job Classification
Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.
VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
Job Summary
The creative Marketing Strategist is a full-time position responsible for supporting digital marketing and communications initiatives across all IU Global units. This role involves creating and executing comprehensive marketing campaigns, including digital advertising, social media, and CRM email marketing.
Department Specific ResponsibilitiesCollaborates with the Marketing Director to develop strategic marketing campaigns across multiple channels.Designs and implements successful email marketing campaigns targeting prospective and current students, ensuring effective content and targeting strategies.Builds and manages email campaigns within CRM system to optimize engagement and enrollment.Provides strategic creative direction for the development of marketing assets, including graphics, brochures, and other promotional content, ensuring alignment with IU¿s brand standards.Manages and mentors part-time graphic design staff, fostering a collaborative and productive work environment while overseeing their contributions to various projects.Supports international recruitment marketing initiatives by managing social media content and strategies, including platforms like WhatsApp.Oversees the end-to-end process of producing creative assets across print, digital, and promotional materials, ensuring timely completion and high-quality output.General ResponsibilitiesIndependently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.May provide guidance to lower-level Marketing Generalists.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
RequiredBachelor's degree in communications, marketing, English, public relations, or related fieldWORK EXPERIENCE
Required2 years in relevant fieldSKILLS
RequiredProficient communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyHighly thorough and dependableDemonstrates a high level of accuracy, even under pressurePreferredStrong creative skillsStrategic thinking skillsAbility to manage multiple projects simultaneouslyPassionate about marketingKeen eye for design
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure.
Job Classification
Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234