Indiana University
Content Marketing Specialist (Marketing Generalist)
Indiana University, Bloomington, Indiana, United States, 47401
Department
Learn more about the general tasks related to this opportunity below, as well as required skills.
VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
Department Information
University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all IU campuses, schools, departments, and centers.
Job Summary
Indiana University Communications and Marketing seeks a talented storyteller who excels at writing for both print and digital media and is excited to find novel and compelling ways to tell Indiana University's stories to existing and new audiences. The Content Marketing Specialist is responsible for ideating, writing, and editing relevant, high-impact copy and marketing content that align with Indiana University's enterprise content strategy and overall branding guidelines.
The Content Marketing Specialist is a member of IU's Content Strategy team. Led by the Executive Director of Content Strategy, the team guides the creation, delivery, and governance of useful, usable content for Indiana University and its many stakeholders.
Department-Specific ResponsibilitiesWrites and edits clear, engaging marketing copy and content for print and digital media and various channelsUnderstands and implements IU's enterprise content strategy to effectively reach target audiences and achieve marketing goalsFact checks, proofreads, and editsCoordinates with design, CRM, and marketing strategy teams to bring projects from concept to completionOptimizes content through editing and repurposing existing materialsManages and publishes content in IU's content management systemHelps maintain IU's content standards, style guides, compliance, and voice and toneManages and implements feedbackKeeps up with copywriting and content development trendsGeneral responsibilitiesIndependently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.May provide guidance to lower-level Marketing Generalists.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
RequiredBachelor's degree in communications, marketing, English, public relations, or related fieldWORK EXPERIENCE
Required2 years in relevant field (e.g., content creation/production, copywriting, content marketing)PreferredDemonstrated experience writing copy or creating content for a variety of media and channelsDemonstrated experience distilling complex information into compelling, accessible contentExperience in brand or admissions marketingKnowledge of higher education landscapeExperience independently researching and interviewing subject matter expertsSKILLS
RequiredProficient in communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyHighly thorough and dependableDemonstrates a high level of accuracy, even under pressurePreferredExceptional independent copywriting or content creation skills and experience using them to develop clear, concise, and key message-focused communicationsAbility to capture the voice of a brand/personEagerness to learn and be mentoredSelf-starter who is highly organized and dependableAbility to work quickly under tight deadlinesDemonstrates creativity and problem-solving skillsCommitment to learning and keeping up with major industry trendsUnderstanding of paid media KPIs, web traffic metrics, and SEOFamiliarity with copywriting for paid mediaFamiliarity with content strategy principles
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure.
Job Classification
Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Learn more about the general tasks related to this opportunity below, as well as required skills.
VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)
Department Information
University Communications and Marketing provides strategic leadership to protect, advance, and elevate the university's brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all IU campuses, schools, departments, and centers.
Job Summary
Indiana University Communications and Marketing seeks a talented storyteller who excels at writing for both print and digital media and is excited to find novel and compelling ways to tell Indiana University's stories to existing and new audiences. The Content Marketing Specialist is responsible for ideating, writing, and editing relevant, high-impact copy and marketing content that align with Indiana University's enterprise content strategy and overall branding guidelines.
The Content Marketing Specialist is a member of IU's Content Strategy team. Led by the Executive Director of Content Strategy, the team guides the creation, delivery, and governance of useful, usable content for Indiana University and its many stakeholders.
Department-Specific ResponsibilitiesWrites and edits clear, engaging marketing copy and content for print and digital media and various channelsUnderstands and implements IU's enterprise content strategy to effectively reach target audiences and achieve marketing goalsFact checks, proofreads, and editsCoordinates with design, CRM, and marketing strategy teams to bring projects from concept to completionOptimizes content through editing and repurposing existing materialsManages and publishes content in IU's content management systemHelps maintain IU's content standards, style guides, compliance, and voice and toneManages and implements feedbackKeeps up with copywriting and content development trendsGeneral responsibilitiesIndependently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.May provide guidance to lower-level Marketing Generalists.
Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
RequiredBachelor's degree in communications, marketing, English, public relations, or related fieldWORK EXPERIENCE
Required2 years in relevant field (e.g., content creation/production, copywriting, content marketing)PreferredDemonstrated experience writing copy or creating content for a variety of media and channelsDemonstrated experience distilling complex information into compelling, accessible contentExperience in brand or admissions marketingKnowledge of higher education landscapeExperience independently researching and interviewing subject matter expertsSKILLS
RequiredProficient in communication skillsMaintains a high degree of professionalismDemonstrates time management and priority setting skillsDemonstrates a high commitment to qualityPossesses flexibility to work in a fast paced, dynamic environmentSeeks to acquire knowledge in area of specialtyHighly thorough and dependableDemonstrates a high level of accuracy, even under pressurePreferredExceptional independent copywriting or content creation skills and experience using them to develop clear, concise, and key message-focused communicationsAbility to capture the voice of a brand/personEagerness to learn and be mentoredSelf-starter who is highly organized and dependableAbility to work quickly under tight deadlinesDemonstrates creativity and problem-solving skillsCommitment to learning and keeping up with major industry trendsUnderstanding of paid media KPIs, web traffic metrics, and SEOFamiliarity with copywriting for paid mediaFamiliarity with content strategy principles
Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Work Location
Bloomington, Indiana or Indianapolis, Indiana.
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure.
Job Classification
Career Level: Career
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Marketing
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234