PMC Co
Robb Report: SHORT-TERM Marketing Director, Membership Growth and Strategy
PMC Co, Los Angeles, California, United States, 90079
The Marketing Director, Membership Growth and Strategy, is a senior role responsible for developing and executing comprehensive marketing strategies aimed at driving membership growth and retention for Robb Report’s private membership club, RR1. This role involves crafting innovative marketing campaigns, analyzing market trends, identifying and solidifying new partnerships and implementing effective membership programs that align with the organization’s mission and goals.
Responsibilities:
Develop and implement a strategic plan for membership growth, focusing on attracting new members and increasing member retention.Identify target audiences and develop data-driven strategies to reach and engage potential members.Create and manage a membership growth roadmap with clear objectives, key performance indicators (KPIs), and timelines.Lead the development of marketing campaigns designed to drive membership acquisition and engagement.Oversee the creation of marketing materials, including advertisements, email campaigns, social media content, and promotional events.Manage the marketing budget for membership growth initiatives, ensuring cost-effective use of resources.Develop and implement membership programs and incentives that enhance value for members and encourage new acquisition.Analyze membership data to identify opportunities for program enhancements and new initiatives.Collaborate with cross-functional teams to ensure membership programs are aligned with overall organizational objectives.Conduct market research to identify trends, opportunities, and challenges related to membership growth.Analyze competitor strategies and market conditions to inform and adjust marketing tactics.Prepare reports and presentations on membership growth metrics, campaign performance, and market insights.Lead, mentor, and develop a team of marketing professionals focused on membership growth and strategy.Foster a collaborative and innovative team environment, encouraging creative thinking and effective problem-solving.Set performance goals for team members and conduct regular performance evaluations.Develop strategies to improve member satisfaction and engagement through effective communication and value-added services.Implement retention strategies to reduce churn and increase member loyalty.Organize events, webinars, and networking opportunities to foster community among members.Ensure that all marketing efforts align with the organization’s brand identity and messaging.Develop and maintain relationships with key stakeholders, including members, partners, and industry influencers.Oversee public relations efforts related to membership growth and manage media relations.Track and report on key metrics related to membership growth, campaign effectiveness, and program success.Use data analytics to evaluate the impact of marketing strategies and make informed decisions for future initiatives.Provide regular updates to senior leadership on progress towards membership growth goals.Requirements:
Education & ExperienceBachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced degree preferred.Minimum of 7 years of experience in marketing, with at least 3 years in a leadership or management role focused on membership growth, customer acquisition, or similar functions.Proven track record of successfully managing marketing campaigns and programs aimed at membership or customer growth.Skills & CompetenciesStrong strategic thinking and creative problem-solving abilities.Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages.Demonstrated experience in budget management and cost-effective marketing planning.Proficiency with marketing tools and platforms, including CRM systems, email marketing software, and social media management tools.Ability to analyze market data and trends to make strategic decisions.Strong leadership skills with experience in team management and development
Typical wage range: $115k - $135k
Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range.
PMC is committed to the health and wellness of our employees. As part of PMC’s paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package for this position will include other elements including 401(k) eligibility and paid time off benefits.
Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).
As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
It’s all About You…
At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.
About Robb Report:
Robb Report is the leading voice in global luxury. The award-winning magazine showcases the ideas, opinions, products, and experiences that are shaping the industry, and provides a sophisticated, affluent readership with detailed insight into fine design, quality, and heritage as well as ground-breaking new developments in tech and manufacture. Covering automobiles, yachts, real estate, private jets, style, watches, art, spirits, food, wine and more, robbreport.com builds on that mission with a robust portfolio of daily online news and features. The site, which has grown 400% in the last two years, attracts more than 6 million readers a month, speaking to both established and aspiring connoisseurs who seek the best out of life
About
PMC:
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visitwww.PMC.com
Responsibilities:
Develop and implement a strategic plan for membership growth, focusing on attracting new members and increasing member retention.Identify target audiences and develop data-driven strategies to reach and engage potential members.Create and manage a membership growth roadmap with clear objectives, key performance indicators (KPIs), and timelines.Lead the development of marketing campaigns designed to drive membership acquisition and engagement.Oversee the creation of marketing materials, including advertisements, email campaigns, social media content, and promotional events.Manage the marketing budget for membership growth initiatives, ensuring cost-effective use of resources.Develop and implement membership programs and incentives that enhance value for members and encourage new acquisition.Analyze membership data to identify opportunities for program enhancements and new initiatives.Collaborate with cross-functional teams to ensure membership programs are aligned with overall organizational objectives.Conduct market research to identify trends, opportunities, and challenges related to membership growth.Analyze competitor strategies and market conditions to inform and adjust marketing tactics.Prepare reports and presentations on membership growth metrics, campaign performance, and market insights.Lead, mentor, and develop a team of marketing professionals focused on membership growth and strategy.Foster a collaborative and innovative team environment, encouraging creative thinking and effective problem-solving.Set performance goals for team members and conduct regular performance evaluations.Develop strategies to improve member satisfaction and engagement through effective communication and value-added services.Implement retention strategies to reduce churn and increase member loyalty.Organize events, webinars, and networking opportunities to foster community among members.Ensure that all marketing efforts align with the organization’s brand identity and messaging.Develop and maintain relationships with key stakeholders, including members, partners, and industry influencers.Oversee public relations efforts related to membership growth and manage media relations.Track and report on key metrics related to membership growth, campaign effectiveness, and program success.Use data analytics to evaluate the impact of marketing strategies and make informed decisions for future initiatives.Provide regular updates to senior leadership on progress towards membership growth goals.Requirements:
Education & ExperienceBachelor’s degree in Marketing, Business Administration, Communications, or a related field; advanced degree preferred.Minimum of 7 years of experience in marketing, with at least 3 years in a leadership or management role focused on membership growth, customer acquisition, or similar functions.Proven track record of successfully managing marketing campaigns and programs aimed at membership or customer growth.Skills & CompetenciesStrong strategic thinking and creative problem-solving abilities.Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages.Demonstrated experience in budget management and cost-effective marketing planning.Proficiency with marketing tools and platforms, including CRM systems, email marketing software, and social media management tools.Ability to analyze market data and trends to make strategic decisions.Strong leadership skills with experience in team management and development
Typical wage range: $115k - $135k
Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range.
PMC is committed to the health and wellness of our employees. As part of PMC’s paid healthcare plan, the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. The total compensation package for this position will include other elements including 401(k) eligibility and paid time off benefits.
Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).
As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.
It’s all About You…
At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.
About Robb Report:
Robb Report is the leading voice in global luxury. The award-winning magazine showcases the ideas, opinions, products, and experiences that are shaping the industry, and provides a sophisticated, affluent readership with detailed insight into fine design, quality, and heritage as well as ground-breaking new developments in tech and manufacture. Covering automobiles, yachts, real estate, private jets, style, watches, art, spirits, food, wine and more, robbreport.com builds on that mission with a robust portfolio of daily online news and features. The site, which has grown 400% in the last two years, attracts more than 6 million readers a month, speaking to both established and aspiring connoisseurs who seek the best out of life
About
PMC:
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, Spy.com and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, Life is Beautiful, Latin Music Week and ATX Television Festival. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visitwww.PMC.com