Acushnet
Marketing Manager | Scotty Cameron
Acushnet, Carlsbad, California, United States, 92002
Job Description
WE ARE A PRODUCT COMPANY.
WE ARE A PROCESS COMPANY.
ABOVE ALL, WE ARE A PEOPLE COMPANY.
The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we've been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.
Together we live by the credo,
"Autograph your work with excellence."
We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do - from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.
Job Title:
Marketing Manager - Scotty Cameron Putters
Salary Range: $97,000.00 - 151,000.00/annual; Plus bonus eligibility
Position Summary:
The Marketing Manager supports key initiatives across the Scotty Cameron Putters division. This includes developing the global go-to-market strategies and launch kits for Scotty Cameron marketing campaigns, representing the brand as a product/business expert, and playing an ongoing role in partnering with internal stakeholders and global regions on product launches and tactical activation around the brand in partnership with the Titleist Clubs Marketing team.
Key Responsibilities:
Marketing Project Lead: Coordinate and support marketing projects from a process / project management standpoint. Serve as liaison with Titleist Clubs Marketing team on product launches and ongoing marketing projects to ensure timely support of brand marketing initiatives. Project deliverables may include creative asset generation; creation and distribution of physical collateral; key account & retail marketing deliverables (working in partnership with Clubs Sales team and Titleist Clubs marketing team). Balance tactical projects with a strategic mindset, looking at the big picture and how individual projects contribute to the company objectives.
Product Expert: Represent the brand as a product expert, presenting to sales, marketing and customer service groups, internal and external partners, retail partners, VIPs, etc. Develop expert understanding of the competitive landscape and brand position, owning the ongoing process of competitive analysis to feed market insights and trends to key stakeholders in R&D, Sales and Marketing.
Global Marketing, Communications & Support: Coordination and global execution of go-to-market strategies for all Scotty Cameron marketing campaigns. Drive global marketing communications and collaborations, guiding regions marketing teams with strategic insights, tactical recommendations, campaign timelines and distribution of clubs marketing assets to ensure effective, efficient, and cohesive go-to-market activities consistent with Titleist Golf Club core strategies.
Qualifications/Required Experience:Bachelor's Degree in Marketing, Communications or Business with a focus on sports marketing, marketing management and/or product marketing required.A minimum of 6 years of experience in product marketing with experience in sporting goods and/or premium consumer goods.Golf experience strongly preferred. Golf knowledge and passion for the game required.Experience in global marketing, product launches, project management and expert level presentation skills.Travel required up to 20% of the time.Planning & execution. Excellent communication skills required with the ability to influence and coach others in support of brand goals.Project management. Ability to create and deliver compelling presentations / expert presentation skills. Budget management/financial acumen.Exceptional attention to detail. Organized and efficient multitasker. Deep understanding of the game of golf.
How To Apply:
Candidates meeting the qualifications listed above are invited to submit their resume along with salary requirements via the apply button for this job at: https://employment.acushnetgolf.com/ and must submit a resume in "MS Word Form ONLY" in order to be considered.
#LI-TK1
WE ARE A PRODUCT COMPANY.
WE ARE A PROCESS COMPANY.
ABOVE ALL, WE ARE A PEOPLE COMPANY.
The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we've been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.
Together we live by the credo,
"Autograph your work with excellence."
We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do - from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.
Job Title:
Marketing Manager - Scotty Cameron Putters
Salary Range: $97,000.00 - 151,000.00/annual; Plus bonus eligibility
Position Summary:
The Marketing Manager supports key initiatives across the Scotty Cameron Putters division. This includes developing the global go-to-market strategies and launch kits for Scotty Cameron marketing campaigns, representing the brand as a product/business expert, and playing an ongoing role in partnering with internal stakeholders and global regions on product launches and tactical activation around the brand in partnership with the Titleist Clubs Marketing team.
Key Responsibilities:
Marketing Project Lead: Coordinate and support marketing projects from a process / project management standpoint. Serve as liaison with Titleist Clubs Marketing team on product launches and ongoing marketing projects to ensure timely support of brand marketing initiatives. Project deliverables may include creative asset generation; creation and distribution of physical collateral; key account & retail marketing deliverables (working in partnership with Clubs Sales team and Titleist Clubs marketing team). Balance tactical projects with a strategic mindset, looking at the big picture and how individual projects contribute to the company objectives.
Product Expert: Represent the brand as a product expert, presenting to sales, marketing and customer service groups, internal and external partners, retail partners, VIPs, etc. Develop expert understanding of the competitive landscape and brand position, owning the ongoing process of competitive analysis to feed market insights and trends to key stakeholders in R&D, Sales and Marketing.
Global Marketing, Communications & Support: Coordination and global execution of go-to-market strategies for all Scotty Cameron marketing campaigns. Drive global marketing communications and collaborations, guiding regions marketing teams with strategic insights, tactical recommendations, campaign timelines and distribution of clubs marketing assets to ensure effective, efficient, and cohesive go-to-market activities consistent with Titleist Golf Club core strategies.
Qualifications/Required Experience:Bachelor's Degree in Marketing, Communications or Business with a focus on sports marketing, marketing management and/or product marketing required.A minimum of 6 years of experience in product marketing with experience in sporting goods and/or premium consumer goods.Golf experience strongly preferred. Golf knowledge and passion for the game required.Experience in global marketing, product launches, project management and expert level presentation skills.Travel required up to 20% of the time.Planning & execution. Excellent communication skills required with the ability to influence and coach others in support of brand goals.Project management. Ability to create and deliver compelling presentations / expert presentation skills. Budget management/financial acumen.Exceptional attention to detail. Organized and efficient multitasker. Deep understanding of the game of golf.
How To Apply:
Candidates meeting the qualifications listed above are invited to submit their resume along with salary requirements via the apply button for this job at: https://employment.acushnetgolf.com/ and must submit a resume in "MS Word Form ONLY" in order to be considered.
#LI-TK1