Duke University
Director, Marketing and Communications for Climate & Sustainability
Duke University, Durham, North Carolina, United States, 27703
OCCUPATIONAL SUMMARY
The
Director of Marketing and Communications for Climate and Sustainability
is a crucial position for Duke that focuses on promoting sustainability and climate action. This individual is responsible for leading, strategizing, and overseeing all marketing and communication efforts related to Duke's Climate Commitment (climate.duke.edu). The Duke Climate Commitment addresses the climate challenge by creating sustainable and equitable solutions that place society on the path toward a resilient, flourishing, carbon-neutral world. Leveraging our education, research, external engagement and campus operations, the Duke Climate Commitment seeks to imagine, design, and implement a sustainable future for all.
This position will report jointly to the Vice President and Vice Provost for climate and custainability and the Vice President for communications, marketing, and public affairs. The Office of Climate and Sustainability encompasses the Nicholas Institute for Energy, Environment and Sustainability, Sustainable Duke, the Duke Forest, the Campus Farm and the Sarah P. Duke Gardens.
The inaugural Director of Marketing and Communications for Climate and Sustainability plays a pivotal role in shaping public perception, building support, and driving action on critical climate andsustainability issues. Their leadership is instrumental in creating awareness, mobilizing resources, and contributing to a sustainable and climate-resilient future for Duke University.
Marketing Leadership and Management: (60%)
Strategic Leadership: Develop and execute a comprehensive marketing and communication strategy that aligns with Duke's Climate Commitment initiatives.Climate Branding: Ensure that Duke's brand identity and messaging strongly reflect its commitment to addressing climate change and promoting sustainability.Content Strategy: Oversee the creation of high-quality content, including research reports, articles, multimedia storytelling materials, and social media content to educate, engage, and inspire specific audiences (students, faculty, staff, community members) regarding climate and sustainability.Cross-functional Collaboration: Collaborate closely with cross-functional teams, such as the Office of Climate and Sustainability and other communicators across campus, to ensure consistent messaging and alignment with climate goals.Team Leadership: Coordinate, collaborate, and consult with a team of marketing and communication professionals across campus, providing leadership, mentorship, and support to achieve departmental and organizational objectives.Administrative Responsibilities: (20%)
Performance Measurement: Implement key performance indicators (KPIs) and analytics to track the impact and effectiveness of marketing and communication efforts, making data-driven decisions to optimize strategies.Sustainability Reporting: Contribute to the development of climate and sustainability reports and disclosures, conveying Duke's performance and progress related to climate goals.Financial Management: Oversee the marketing and communication budget, ensuring resources are allocated effectively and efficiently to meet communication goals.Outreach Activities: (20%)
Digital Marketing: Lead digital marketing efforts, including website management, email marketing, and social media campaigns, to effectively reach and engage a broader audience on climate and sustainability topics.Media Relations: Establish and maintain strongrelationships with media outlets, journalists, and key influencers to secure positive coverage and increase awareness of Duke's climate- and sustainability-related initiatives.Public Relations: Plan and execute public relations campaigns to promote Duke's climate and sustainability projects, achievements, and events,emphasizing their societal impact.Stakeholder Engagement: Engage with diverse stakeholders, including senior leadership, faculty, staff, students, partners, government agencies, and the public, to build support for the Duke's climate and sustainability objectives.PREFERRED QUALIFICATIONS
Technical:
Bachelor's degree and 5 -7 yearsof relevant marketing and/or communications work with increasing levels of responsibility required.Demonstrated excellence in messaging and brand development.Experience developing and implementing effective direct marketing campaigns across multiple channels.Experience and comfort managing design, video, and other multimedia production projects.Experience in event marketing, digital marketing, social media, and market/audience research to develop communications plans preferred.Knowledge of educational engagement, higher education issues, research universities preferred.Experience writing across multiple mediums including content for presentations, press releases,and reports.Climate and Sustainability Knowledge: public, private, and non-profit trends, climate science, policy developments, and best practices in climate and sustainability communication and marketing.Behavioral
:
Be able to set schedules, prioritize work, and manage deadlines effectively.Be able to deal with ambiguity and shift gears comfortably when situations change.Effectively and clearly communicate thoughts, ideas, and facts through writing and oral presentations.Develop positive relationships and work collaboratively with a variety of campus partners and climate and sustainability stakeholders to achieve shared objectives.Demonstrate a careful attention to detail.Share knowledge.Display curiosity and information seeking ability.
MINIMUM QUALIFICATIONS
Education
Completion of a bachelor's degree program in Journalism, Communications, English, or a related discipline.
Experience
Requires at least 7 years experience in writing, public relations, communications, or related discipline.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.
The
Director of Marketing and Communications for Climate and Sustainability
is a crucial position for Duke that focuses on promoting sustainability and climate action. This individual is responsible for leading, strategizing, and overseeing all marketing and communication efforts related to Duke's Climate Commitment (climate.duke.edu). The Duke Climate Commitment addresses the climate challenge by creating sustainable and equitable solutions that place society on the path toward a resilient, flourishing, carbon-neutral world. Leveraging our education, research, external engagement and campus operations, the Duke Climate Commitment seeks to imagine, design, and implement a sustainable future for all.
This position will report jointly to the Vice President and Vice Provost for climate and custainability and the Vice President for communications, marketing, and public affairs. The Office of Climate and Sustainability encompasses the Nicholas Institute for Energy, Environment and Sustainability, Sustainable Duke, the Duke Forest, the Campus Farm and the Sarah P. Duke Gardens.
The inaugural Director of Marketing and Communications for Climate and Sustainability plays a pivotal role in shaping public perception, building support, and driving action on critical climate andsustainability issues. Their leadership is instrumental in creating awareness, mobilizing resources, and contributing to a sustainable and climate-resilient future for Duke University.
Marketing Leadership and Management: (60%)
Strategic Leadership: Develop and execute a comprehensive marketing and communication strategy that aligns with Duke's Climate Commitment initiatives.Climate Branding: Ensure that Duke's brand identity and messaging strongly reflect its commitment to addressing climate change and promoting sustainability.Content Strategy: Oversee the creation of high-quality content, including research reports, articles, multimedia storytelling materials, and social media content to educate, engage, and inspire specific audiences (students, faculty, staff, community members) regarding climate and sustainability.Cross-functional Collaboration: Collaborate closely with cross-functional teams, such as the Office of Climate and Sustainability and other communicators across campus, to ensure consistent messaging and alignment with climate goals.Team Leadership: Coordinate, collaborate, and consult with a team of marketing and communication professionals across campus, providing leadership, mentorship, and support to achieve departmental and organizational objectives.Administrative Responsibilities: (20%)
Performance Measurement: Implement key performance indicators (KPIs) and analytics to track the impact and effectiveness of marketing and communication efforts, making data-driven decisions to optimize strategies.Sustainability Reporting: Contribute to the development of climate and sustainability reports and disclosures, conveying Duke's performance and progress related to climate goals.Financial Management: Oversee the marketing and communication budget, ensuring resources are allocated effectively and efficiently to meet communication goals.Outreach Activities: (20%)
Digital Marketing: Lead digital marketing efforts, including website management, email marketing, and social media campaigns, to effectively reach and engage a broader audience on climate and sustainability topics.Media Relations: Establish and maintain strongrelationships with media outlets, journalists, and key influencers to secure positive coverage and increase awareness of Duke's climate- and sustainability-related initiatives.Public Relations: Plan and execute public relations campaigns to promote Duke's climate and sustainability projects, achievements, and events,emphasizing their societal impact.Stakeholder Engagement: Engage with diverse stakeholders, including senior leadership, faculty, staff, students, partners, government agencies, and the public, to build support for the Duke's climate and sustainability objectives.PREFERRED QUALIFICATIONS
Technical:
Bachelor's degree and 5 -7 yearsof relevant marketing and/or communications work with increasing levels of responsibility required.Demonstrated excellence in messaging and brand development.Experience developing and implementing effective direct marketing campaigns across multiple channels.Experience and comfort managing design, video, and other multimedia production projects.Experience in event marketing, digital marketing, social media, and market/audience research to develop communications plans preferred.Knowledge of educational engagement, higher education issues, research universities preferred.Experience writing across multiple mediums including content for presentations, press releases,and reports.Climate and Sustainability Knowledge: public, private, and non-profit trends, climate science, policy developments, and best practices in climate and sustainability communication and marketing.Behavioral
:
Be able to set schedules, prioritize work, and manage deadlines effectively.Be able to deal with ambiguity and shift gears comfortably when situations change.Effectively and clearly communicate thoughts, ideas, and facts through writing and oral presentations.Develop positive relationships and work collaboratively with a variety of campus partners and climate and sustainability stakeholders to achieve shared objectives.Demonstrate a careful attention to detail.Share knowledge.Display curiosity and information seeking ability.
MINIMUM QUALIFICATIONS
Education
Completion of a bachelor's degree program in Journalism, Communications, English, or a related discipline.
Experience
Requires at least 7 years experience in writing, public relations, communications, or related discipline.
Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas-an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.
Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essentialjob functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.