Williams-Sonoma, Inc.
Analyst, Customer Relationship Marketing
Williams-Sonoma, Inc., San Francisco, California, United States, 94199
Analyst, Customer Relationship Marketing - Rejuvenation
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.About the Team
You will be part of the Rejuvenation Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels - Digital, Email, & Print - to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.
About the Role
As a CRM Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital, email & print channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI's. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing Rejuvenation's marketing spend. You will also partner with email deployment teams, tech teams, and brand teams to optimize email program performance. You will assist in the planning and execution of all Rejuvenation marketing campaign launches. You will interact regularly with brand, finance, customer analytics and cross-channel/cross-functional representatives. A successful candidate should have experience in marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.
Responsibilities
Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirements
Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital, email, & print programs
Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance
Identify and leverage synergies between all digital, email, & print programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
Manage Catalog/Direct Mail production process in a timely manner to ensure all deadlines are met, maintain Catalog print summary, update cross-brand Catalog/Direct Mail documents, assist with monthly financial close and forecast, and perform ad hoc analysis
Leverage available analytic tools to gather data and make marketing strategy and investment decisions
Manage monthly financial forecast and close for paid marketing accounts
Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
Maintain key email documents including promotional circulation plan, trigger performance reports, file health tracking, and more.
Partner with cross-functionally to test all email campaign links for accuracy prior to launch
Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups
Work with team members and key business partners to create, present, and implement seasonal strategies
Support the team in various brand initiatives & marketing programs
Contribute to the preparation of monthly presentations to brand partners
Analyze competitive marketplace and follow Marketing trends
Criteria
BA/BS Degree in Marketing, Business, or related field or equivalent experience
1+ year of experience in Digital, Email or E-Commerce Marketing
Enthusiastic and self-motivated, with the ability to proactively lead projects
Analytical, proactive, problem-solver with insatiable curiosity
The ability to see trends and to extract actionable insights from data to drive results
Strong organization and interpersonal skills; excellent written and oral communication skills
The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
Intermediate to advanced Excel skills (v-lookups, pivot tables)
Meticulous attention to detail
Ability to build effective relationships within the team and with cross functional partners & vendors
Experience with a web analytics system is a plus
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
A generous discount on all Williams-Sonoma, Inc. brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial, and emotional health
Your Journey in Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops and learning programs
Speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $71,000 - $82,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.About the Team
You will be part of the Rejuvenation Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels - Digital, Email, & Print - to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.
About the Role
As a CRM Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital, email & print channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI's. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing Rejuvenation's marketing spend. You will also partner with email deployment teams, tech teams, and brand teams to optimize email program performance. You will assist in the planning and execution of all Rejuvenation marketing campaign launches. You will interact regularly with brand, finance, customer analytics and cross-channel/cross-functional representatives. A successful candidate should have experience in marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.
Responsibilities
Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirements
Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital, email, & print programs
Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance
Identify and leverage synergies between all digital, email, & print programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
Manage Catalog/Direct Mail production process in a timely manner to ensure all deadlines are met, maintain Catalog print summary, update cross-brand Catalog/Direct Mail documents, assist with monthly financial close and forecast, and perform ad hoc analysis
Leverage available analytic tools to gather data and make marketing strategy and investment decisions
Manage monthly financial forecast and close for paid marketing accounts
Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
Maintain key email documents including promotional circulation plan, trigger performance reports, file health tracking, and more.
Partner with cross-functionally to test all email campaign links for accuracy prior to launch
Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups
Work with team members and key business partners to create, present, and implement seasonal strategies
Support the team in various brand initiatives & marketing programs
Contribute to the preparation of monthly presentations to brand partners
Analyze competitive marketplace and follow Marketing trends
Criteria
BA/BS Degree in Marketing, Business, or related field or equivalent experience
1+ year of experience in Digital, Email or E-Commerce Marketing
Enthusiastic and self-motivated, with the ability to proactively lead projects
Analytical, proactive, problem-solver with insatiable curiosity
The ability to see trends and to extract actionable insights from data to drive results
Strong organization and interpersonal skills; excellent written and oral communication skills
The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
Intermediate to advanced Excel skills (v-lookups, pivot tables)
Meticulous attention to detail
Ability to build effective relationships within the team and with cross functional partners & vendors
Experience with a web analytics system is a plus
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
A generous discount on all Williams-Sonoma, Inc. brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial, and emotional health
Your Journey in Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops and learning programs
Speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $71,000 - $82,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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