Williams-Sonoma, Inc.
Senior Analyst, Customer Relationship Marketing
Williams-Sonoma, Inc., San Francisco, California, United States, 94199
Senior Analyst, Customer Relationship Marketing - Williams Sonoma
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.About the TeamYou will be part of the Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels including digital and print. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI's and that your marketing campaigns are aligned with the brand's key initiatives and growth strategies.
About the RoleYou will support the team in driving brand sales and optimizing the marketing investment across our digital and print channels for Williams Sonoma. You will help develop plans in support of key brand initiatives that will drive profitable growth as well as help identify programs to acquire new, retain existing, and reactivate customers. Your key responsibilities will also include ideating and executing testing and optimization of campaign performance and scaling successful campaigns. You will ensure our marketing investments are delivering against core KPI's and that your marketing campaigns are aligned with Williams Sonoma's key initiatives and growth strategies.
ResponsibilitiesLead campaign optimization and report on KPIs (e.g., sales, customer growth) for all digital and print marketing programs.Support the team with annual and monthly budgeting, make recommendations for reallocation and/or investment based on individual program performance and brand goals.Work alongside digital and print subject matter experts to identify new partnerships as well as opportunities for optimizing existing programs where appropriate based on brand strategies and initiatives.Conduct measurement and analysis on the effectiveness and efficiency of all digital and print programs, applying insights to the evaluation of new opportunities based on program KPIs.Present analysis and recommendations, for example, weekly sales results and campaign strategies.Collaborate with key brand stakeholders to manage creative development process for all digital and print assets, for both new programs and refreshes of existing ones; follow up with the same stakeholders with results on prior campaigns.Support the team in creating and executing multi-channel data-driven marketing programs reaching key strategic audiences.Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of our investment.Work alongside Manager to develop customer growth plans including new customer acquisition, lapsed customer reactivation, and existing customer retention.React to business trends in the fast-paced retail environment and make necessary adjustments.Bring a curious mindset and share opportunistic sales-driving ideas with the Manager and brand partners to deliver a best-in-class marketing customer experience.Collaborate across brands with your peer set to help accelerate best practices and winning marketing strategies.Direct daily workflow of the Analyst; support Analyst in their career development, be a resource for them as needed providing training and guidance when needed.
Criteria2-3 years+ experience in online marketing, print marketing, retail marketing, or digital media planning.Experience in performance marketing preferred.Strong Excel spreadsheet proficiency.Able to see trends and to extract actionable insights from data to drive results.Highly detail-oriented & analytical.Proven track record in managing a budget to ROI goals.Demonstrated ability to build effective relationships within the team & with cross-functional partners & vendors.Ability to prioritize and work on multiple projects in a deadline-driven environment; able to deal with ambiguity in a fast-paced business.Bachelor's degree or equivalent experience.
Our Mission Around Diversity, Equity & InclusionWe firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.
Benefits Just for YouDepending on your position and your location, here are a few highlights of what you might be eligible for:A generous discount on all Williams-Sonoma, Inc. brands.A 401(k) plan and other investment opportunities.Paid vacations, holidays, and time off to volunteer.Health benefits, dental and vision insurance, including same-sex domestic partner benefits.Tax-free commuter benefits.A wellness program that supports your physical, financial, and emotional health.
Your Journey in Continued LearningIn-person and online learning opportunities through WSI University.Cross-brand and cross-function career opportunities.Resources for self-development.Advisor (Mentor) program.Career development workshops and learning programs.Speaker series.
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $78,000 - $92,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.About the TeamYou will be part of the Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels including digital and print. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base. You will ensure our marketing investments are delivering against core KPI's and that your marketing campaigns are aligned with the brand's key initiatives and growth strategies.
About the RoleYou will support the team in driving brand sales and optimizing the marketing investment across our digital and print channels for Williams Sonoma. You will help develop plans in support of key brand initiatives that will drive profitable growth as well as help identify programs to acquire new, retain existing, and reactivate customers. Your key responsibilities will also include ideating and executing testing and optimization of campaign performance and scaling successful campaigns. You will ensure our marketing investments are delivering against core KPI's and that your marketing campaigns are aligned with Williams Sonoma's key initiatives and growth strategies.
ResponsibilitiesLead campaign optimization and report on KPIs (e.g., sales, customer growth) for all digital and print marketing programs.Support the team with annual and monthly budgeting, make recommendations for reallocation and/or investment based on individual program performance and brand goals.Work alongside digital and print subject matter experts to identify new partnerships as well as opportunities for optimizing existing programs where appropriate based on brand strategies and initiatives.Conduct measurement and analysis on the effectiveness and efficiency of all digital and print programs, applying insights to the evaluation of new opportunities based on program KPIs.Present analysis and recommendations, for example, weekly sales results and campaign strategies.Collaborate with key brand stakeholders to manage creative development process for all digital and print assets, for both new programs and refreshes of existing ones; follow up with the same stakeholders with results on prior campaigns.Support the team in creating and executing multi-channel data-driven marketing programs reaching key strategic audiences.Partner with Customer Analytics to measure incrementality of all marketing programs, continually improving the efficiency of our investment.Work alongside Manager to develop customer growth plans including new customer acquisition, lapsed customer reactivation, and existing customer retention.React to business trends in the fast-paced retail environment and make necessary adjustments.Bring a curious mindset and share opportunistic sales-driving ideas with the Manager and brand partners to deliver a best-in-class marketing customer experience.Collaborate across brands with your peer set to help accelerate best practices and winning marketing strategies.Direct daily workflow of the Analyst; support Analyst in their career development, be a resource for them as needed providing training and guidance when needed.
Criteria2-3 years+ experience in online marketing, print marketing, retail marketing, or digital media planning.Experience in performance marketing preferred.Strong Excel spreadsheet proficiency.Able to see trends and to extract actionable insights from data to drive results.Highly detail-oriented & analytical.Proven track record in managing a budget to ROI goals.Demonstrated ability to build effective relationships within the team & with cross-functional partners & vendors.Ability to prioritize and work on multiple projects in a deadline-driven environment; able to deal with ambiguity in a fast-paced business.Bachelor's degree or equivalent experience.
Our Mission Around Diversity, Equity & InclusionWe firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.
Benefits Just for YouDepending on your position and your location, here are a few highlights of what you might be eligible for:A generous discount on all Williams-Sonoma, Inc. brands.A 401(k) plan and other investment opportunities.Paid vacations, holidays, and time off to volunteer.Health benefits, dental and vision insurance, including same-sex domestic partner benefits.Tax-free commuter benefits.A wellness program that supports your physical, financial, and emotional health.
Your Journey in Continued LearningIn-person and online learning opportunities through WSI University.Cross-brand and cross-function career opportunities.Resources for self-development.Advisor (Mentor) program.Career development workshops and learning programs.Speaker series.
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $78,000 - $92,000 annually. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
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