Granite Summit
Marketing Coordinator
Granite Summit, Running Springs, California, us, 92382
Pali Mountain Marketing Coordinator
Pali Mountain is developing an internal marketing department removing some responsibilities from our existing marketing company and other duties from our division managers to create a best-in-class marketing experience for our customers and sales teams.
Looking for an individual who loves marketing, has incredible out of the box ideas and who is ready to work hard.
Purpose:
To assist in expanding, developing and implementing Pali's universal marketing strategy.
Job focus:
To increase the number of qualified customer inquiries engaging with all 4 brands.
To streamline and maintain all marketing materials and websites which will allow sales reps to more easily exceed their sales quotas.
Job Specifics:
Hub Spot and Sales Force Supervision:
(Self contained - benefits sales teams)
Twice weekly check that all Hub Spot and Sales Force lists are cleaned and up to date. Produce weekly closing % data by sales rep and come up with suggestions to improve close rates. Data required: ( Bi-weekly report, overdue tasks, tasks missing steps, deals and crm functionalities, pipelines, win rates, speed to leads, new deals and won and loss % ages all by each sales rep).
This will keep our sales leads in top shape and our funnels clean.
E-mail and Drip marketing campaigns:
Facilitate all of Pali's e-mail campaigns, and produce daily/weekly reports on open rates/unsubscribes and enrollments. Create intelligent AI based e-mails that will deeply customize customers wants and desires.
This will bring the marketing closer to me to stay on top of it.
Competition Analysis:
(Self contained - with benefits to sales teams)
Shop competitors and create a competitor matrix.
Visit top competitors.
Identify top notch sales-staff though normal conversations with competitors and vendors.
Regularly secret shop Pali brands.
Have a strong understanding of our and our competitors sales processes, pricing and offerings.
Create an actionable plan which might range from adjusting our current offerings to intimately knowing our competitors' products to better sell against them.
PR
(Self contained with benefits to all brands)
Workshop 3 A+ stories from each brand.
Strongly market those stories strong and deep. One story per quarter per brand.
Find the appropriate writers for each publication and create a relationship with them.
Goal will be 7-10 publications.
To have a minimum of 3 full stories published during the year in publications with over 1 million viewers per issue per brand.
Conferences/Events:
(Huge amount of extra time for sales teams)
Sourcing, enrolling and determining which conferences we should attend and which extras we should purchase.
Finding appropriate events to attend. (Industry specific) - Church leaders, choir events, teen conferences, sorority and fraternity events, college fairs for each local college,
Develop a booth that is way above and beyond the competition. Goal will be for most event visitors to say, I can't wait to go to Pali Mountain.
To have staff attend 4-10
quality
events per brand.
Our sites: (Self contained - keeps the brand clean and up to date saves directors time)
Check all sites regularly to make sure all links work and all verbiage is appropriate and up to date.
To confirm weekly that there are no broken links and that all lead forms are working. Plus confirm regularly that all pages have no typos, present Pali in the best possible light and are clean, clear and consistent.
Web:
(Self contained helps sales)
Determine which websites to advertise on and what level of exposure to purchase.
To increase quality traffic to all sites by 25%. Might vary by brand.
Grants:
(Self contained helps sales)
Find 3 appropriate grants to apply for and then identify an ideal non-profit partner to co-write the grant with while coordinating with our external grant writing company. (Arts Grant, Fire Grant are the two we have identified)
Put together a plan within the first 60 days.
Marketing Company
(Save time for other directors)
Be our point person for 829 for all brands.
Discuss removing SEO and social retargeting from 829 in addition to the e-mail marketing.
Social Media
(Save time from other sales teams)
Quarterback social media posts for all brands.
These are not expected to bring in new leads but to act as a reference to show we are in existence and flourishing as a brand. ( Departments should create social media posts all in advance and have them load automatically)
Check all sites daily and respond to all comments.
Review Sites
(Save time from other directors)
We have a service where customers can send their complaints before going on social media. Because we have so many customers and nobody is perfect no matter how hard we try there are consistent complaints.
Manage daily Yelp, Google, Tripadvisor and other review sites compliments and complaints.
Respond to complaints with in 4 business hours and pass off actionable items to proper managers and then follow up with customer explaining that they have been addressed and thanking them.
Print materials:
(Save time for other directors and sales teams)
Stocked with brochures and materials - print materials
Update all print materials if determined that they are needed.
Reports to: Owner
Must pass a background check & drug test after an offer of employment has been accepted. We utilize an online background and/or LiveScan fingerprinting is required.
Pali Mountain is developing an internal marketing department removing some responsibilities from our existing marketing company and other duties from our division managers to create a best-in-class marketing experience for our customers and sales teams.
Looking for an individual who loves marketing, has incredible out of the box ideas and who is ready to work hard.
Purpose:
To assist in expanding, developing and implementing Pali's universal marketing strategy.
Job focus:
To increase the number of qualified customer inquiries engaging with all 4 brands.
To streamline and maintain all marketing materials and websites which will allow sales reps to more easily exceed their sales quotas.
Job Specifics:
Hub Spot and Sales Force Supervision:
(Self contained - benefits sales teams)
Twice weekly check that all Hub Spot and Sales Force lists are cleaned and up to date. Produce weekly closing % data by sales rep and come up with suggestions to improve close rates. Data required: ( Bi-weekly report, overdue tasks, tasks missing steps, deals and crm functionalities, pipelines, win rates, speed to leads, new deals and won and loss % ages all by each sales rep).
This will keep our sales leads in top shape and our funnels clean.
E-mail and Drip marketing campaigns:
Facilitate all of Pali's e-mail campaigns, and produce daily/weekly reports on open rates/unsubscribes and enrollments. Create intelligent AI based e-mails that will deeply customize customers wants and desires.
This will bring the marketing closer to me to stay on top of it.
Competition Analysis:
(Self contained - with benefits to sales teams)
Shop competitors and create a competitor matrix.
Visit top competitors.
Identify top notch sales-staff though normal conversations with competitors and vendors.
Regularly secret shop Pali brands.
Have a strong understanding of our and our competitors sales processes, pricing and offerings.
Create an actionable plan which might range from adjusting our current offerings to intimately knowing our competitors' products to better sell against them.
PR
(Self contained with benefits to all brands)
Workshop 3 A+ stories from each brand.
Strongly market those stories strong and deep. One story per quarter per brand.
Find the appropriate writers for each publication and create a relationship with them.
Goal will be 7-10 publications.
To have a minimum of 3 full stories published during the year in publications with over 1 million viewers per issue per brand.
Conferences/Events:
(Huge amount of extra time for sales teams)
Sourcing, enrolling and determining which conferences we should attend and which extras we should purchase.
Finding appropriate events to attend. (Industry specific) - Church leaders, choir events, teen conferences, sorority and fraternity events, college fairs for each local college,
Develop a booth that is way above and beyond the competition. Goal will be for most event visitors to say, I can't wait to go to Pali Mountain.
To have staff attend 4-10
quality
events per brand.
Our sites: (Self contained - keeps the brand clean and up to date saves directors time)
Check all sites regularly to make sure all links work and all verbiage is appropriate and up to date.
To confirm weekly that there are no broken links and that all lead forms are working. Plus confirm regularly that all pages have no typos, present Pali in the best possible light and are clean, clear and consistent.
Web:
(Self contained helps sales)
Determine which websites to advertise on and what level of exposure to purchase.
To increase quality traffic to all sites by 25%. Might vary by brand.
Grants:
(Self contained helps sales)
Find 3 appropriate grants to apply for and then identify an ideal non-profit partner to co-write the grant with while coordinating with our external grant writing company. (Arts Grant, Fire Grant are the two we have identified)
Put together a plan within the first 60 days.
Marketing Company
(Save time for other directors)
Be our point person for 829 for all brands.
Discuss removing SEO and social retargeting from 829 in addition to the e-mail marketing.
Social Media
(Save time from other sales teams)
Quarterback social media posts for all brands.
These are not expected to bring in new leads but to act as a reference to show we are in existence and flourishing as a brand. ( Departments should create social media posts all in advance and have them load automatically)
Check all sites daily and respond to all comments.
Review Sites
(Save time from other directors)
We have a service where customers can send their complaints before going on social media. Because we have so many customers and nobody is perfect no matter how hard we try there are consistent complaints.
Manage daily Yelp, Google, Tripadvisor and other review sites compliments and complaints.
Respond to complaints with in 4 business hours and pass off actionable items to proper managers and then follow up with customer explaining that they have been addressed and thanking them.
Print materials:
(Save time for other directors and sales teams)
Stocked with brochures and materials - print materials
Update all print materials if determined that they are needed.
Reports to: Owner
Must pass a background check & drug test after an offer of employment has been accepted. We utilize an online background and/or LiveScan fingerprinting is required.