Summit Credit Union
Website Marketing Specialist
Summit Credit Union, Cottage Grove, Wisconsin, United States, 53527
Are you passionate about creating content, and have strong digital marketing skills? Summit Credit Union is seeking a Website Marketing Specialist to join our dynamic team! In this role, you will be a key partner for the website management process including: planning, content, UX, optimization, and analysis. Ensuring that our brand is reflected and business goals are highlighted in alignment with the style guide is essential. The ideal candidate is a modern marketer, using data to leverage a myriad of tools to improve website experience and ensure that it is an asset for member management.
Essential Functions:
Maintains content on Summit Credit Union's website.Align and integrate web content with the larger marketing programs and promotions needs.Develop an understanding of our members and their digital journeys to deliver optimized and personalized web experiences.Measures and reports on website performance against goals.Leverage analytics (site traffic, visitor paths, conversion rates) to test page performance and content to analyze program impact and optimize marketing efforts.Develop recommendations for and proactively advise on best practices for web content, usability, SEO, features, mobile accessibility, enhancements and capabilities.Be the website product owner, working with an agile cross-functional team to develop scalable and sustainable web operations, set priorities, and effectively leverage available resources to drive business results.Job Specifications:
Bachelor’s degree in marketing or related field; or equivalent work experience4 years’ experience working in digital and/or web marketing.Deep understanding of website best practices for content and user experienceExperience ensuring web presence adheres to brand style and voice; ADA guidelines; and financial regulations.Solid knowledge of web metrics and digital analytics with the ability to generalize, analyze, interpret, communicate, present and take action on data and outcomes.Experience with web performance measurement tools like Google Analytics, Search Console, Tag Manager, Lighthouse and Optimize, HotJar, Siteimprove, SEM Rush or other similar programs.Knowledge of Search Engine Optimization monitoring, review and recommendations and implementation.Experience measuring, tracking and optimizing web content to business objectives.Excellent communication skills with ability to converse fluently and collaborate with both technical and non-technical teamsAbility to work in agile teamsAbility to conceptualize and implement A/B tests.Ability to stay in-the-know on emerging digital trends.Proficiency in Microsoft Office tools and dataEffectively communicate and collaborate with internal teams and external partners.Must be able to work under deadline pressure and manage multiple projects across multiple lines of businessAbility to prioritize multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks efficiently.Detail-oriented, superior organizational skills and well-versed in using project management tools.Demonstrated ability to create project plans with tasks and timelines, updating stakeholders along the way and coordinating project completion.Growth mindset with a can-do attitude.Experience using Contentful, Segmint and/or Salesforce Personalization a plus.Familiarity with credit unions and financial institution compliance practices preferred.
Summit offers excellent benefits, including health and dental insurance, 100% match on 401k, student loan pay back, tuition reimbursement and even your birthday as a paid holiday. At Summit we cover more ground, give more back and have more fun. Come be a part of something bigger!
At Summit Credit Union, we are committed to providing Equal Employment Opportunity regardless of race, color, religion, sex, age, national origin, disability, military and veteran status, sexual orientation, gender identity, marital status or any other characteristic protected by local, state, or federal law. We embrace diversity and believe that inclusion is critical to our success as a credit union. Different makes us better. Employment decisions are made based on qualifications, merit and business need.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Essential Functions:
Maintains content on Summit Credit Union's website.Align and integrate web content with the larger marketing programs and promotions needs.Develop an understanding of our members and their digital journeys to deliver optimized and personalized web experiences.Measures and reports on website performance against goals.Leverage analytics (site traffic, visitor paths, conversion rates) to test page performance and content to analyze program impact and optimize marketing efforts.Develop recommendations for and proactively advise on best practices for web content, usability, SEO, features, mobile accessibility, enhancements and capabilities.Be the website product owner, working with an agile cross-functional team to develop scalable and sustainable web operations, set priorities, and effectively leverage available resources to drive business results.Job Specifications:
Bachelor’s degree in marketing or related field; or equivalent work experience4 years’ experience working in digital and/or web marketing.Deep understanding of website best practices for content and user experienceExperience ensuring web presence adheres to brand style and voice; ADA guidelines; and financial regulations.Solid knowledge of web metrics and digital analytics with the ability to generalize, analyze, interpret, communicate, present and take action on data and outcomes.Experience with web performance measurement tools like Google Analytics, Search Console, Tag Manager, Lighthouse and Optimize, HotJar, Siteimprove, SEM Rush or other similar programs.Knowledge of Search Engine Optimization monitoring, review and recommendations and implementation.Experience measuring, tracking and optimizing web content to business objectives.Excellent communication skills with ability to converse fluently and collaborate with both technical and non-technical teamsAbility to work in agile teamsAbility to conceptualize and implement A/B tests.Ability to stay in-the-know on emerging digital trends.Proficiency in Microsoft Office tools and dataEffectively communicate and collaborate with internal teams and external partners.Must be able to work under deadline pressure and manage multiple projects across multiple lines of businessAbility to prioritize multiple deadlines while demonstrating flexibility and the ability to organize and perform multiple tasks efficiently.Detail-oriented, superior organizational skills and well-versed in using project management tools.Demonstrated ability to create project plans with tasks and timelines, updating stakeholders along the way and coordinating project completion.Growth mindset with a can-do attitude.Experience using Contentful, Segmint and/or Salesforce Personalization a plus.Familiarity with credit unions and financial institution compliance practices preferred.
Summit offers excellent benefits, including health and dental insurance, 100% match on 401k, student loan pay back, tuition reimbursement and even your birthday as a paid holiday. At Summit we cover more ground, give more back and have more fun. Come be a part of something bigger!
At Summit Credit Union, we are committed to providing Equal Employment Opportunity regardless of race, color, religion, sex, age, national origin, disability, military and veteran status, sexual orientation, gender identity, marital status or any other characteristic protected by local, state, or federal law. We embrace diversity and believe that inclusion is critical to our success as a credit union. Different makes us better. Employment decisions are made based on qualifications, merit and business need.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)