Arlington County, VA
MARKETING COORDINATOR
Arlington County, VA, Arlington, Virginia, United States, 22201
Salary:
$68,328.00 - $105,913.60 Annually
Location :
Arlington, VA
Job Type:
Full-Time Permanent
Job Number:
3345-25A-AED-SD
Department:
Arlington Economic Development
Division:
AED Convention and Visitors Service
Opening Date:
07/26/2024
Closing Date:
8/8/2024 11:59 PM Eastern
Position Information
The Arlington Economic Development (AED) Department is seeking a dynamic and creative
Marketing Coordinator
for the (ACVS) Division. This employee will report to the ACVS Marketing Manager and provide marketing coordination and administrative program support for marketing, sales and visitor services activities, as well as cross-divisional economic development initiatives.
ACVS promotes Arlington as a dynamic destination to stimulate economic growth. Consistently a top destination in Virginia for economic impact, in 2023 Arlington welcomed 7.1 million visitors who spent $4.5 billion. With nearly 40 hotels, vibrant neighborhoods and numerous attractions, Arlington offers destination seekers cultural experiences, historic discoveries, and unexpected adventures. As part of AED, ACVS collaborates on place-based brand development that promotes visitation, while also reinforcing business recruitment and retention.
Specific duties include:
Playing a key role in ACVS's content development team, pitching blog ideas, recommending priorities and managing the monthly content calendar for all channels;Researching, writing, editing and distributing content for the stayarlington.com website, blog, e-newsletters, and other channels;Planning and producing targeted monthly e-newsletters, preparing test emails, incorporating feedback, and sending final versions;Continuously reviewing and expanding written and visual content to support diversity, equity and inclusion;Managing ACVS social media channels including creating and scheduling posts, monitoring activity, and leveraging opportunities for engagement;Preparing monthly website analytics report (using Google Analytics GA4) and social media analytics; reviewing with Marketing Manager to identify trends and make continuous improvements;Mastering and fully leveraging ACVS's marketing technology platforms including the stayarlington.com website's Content Management System (Craft), Digital Asset Management (DAM) system (Libris by PhotoShelter), and visual marketing platform (CrowdRiff);Managing website partner listings, events calendar, and CrowdRiff user-generated content (UGC) for use on website and in social media;Uploading new photo/video assets to Libris and ensuring proper tagging; andSupporting Marketing Manager in executing marketing strategies and managing projects; assisting Sales and Visitor & Convention Services teams; and completing AED department-wide duties as assigned.The ideal candidate will be a collaborative and proactive team player with a solid working knowledge of the hospitality industry in Arlington and the U.S. capital region. Excellent communication skills, prioritization, time management, and organization, with extensive MS Office experience and the ability to multi-task and be flexible when priorities change are essential.Selection Criteria
Minimum:
Bachelor's Degree in Tourism, Marketing, Business, Communications, Journalism, Public Relations, or a related field; andSome experience in marketing and/or communications.Substitution:
Additional qualifying experience may be substituted for the educational requirement on a year-for-year basis.
Desirable:
Preference may be given to candidates with experience in one or more of the following:
Marketing, Advertising and/or Public Relations at a Destination Marketing Organization (DMO), Convention and Visitors Bureau (CVB), or at a tourism-related organization (i.e. hotel, tourist attraction, event venue, restaurant group) or chamber of commerce or business improvement district;Utilizing a Customer Relationship Management (CRM) system and/or Content Management System (CMS);Digital publishing (using Photoshop, InDesign, Illustrator and/or similar);Photography and video developing/editing for use on social media; andMS Office (Word, Excel, PowerPoint, Teams and Outlook) skills are essential.
Special Requirements
A pre-hire background check will be made on all candidates who are selected for employment. It may include checks of the following: criminal record, driving record, education, professional licensure, and credit history. You may be required to sign a release authorizing the County to obtain your background information.Additional Information
Work hours:
Monday through Friday, 8:30 a.m. to 5:00 p.m., with a hybrid office policy requiring employees to be in office at least three days a week. The employee must be able to travel and attend local, state, and national events even if outside normal working hours.
The official title for this position is AED Marketing Specialist.
As an Employer of Choice, Arlington County offers a generous benefits package. For more information on Arlington's family friendly benefits, .
Please complete the entire application. Your responses to the supplemental questions are required for this position. Please do not give "see resume" as a response to the questions. Incomplete applications will not be considered.
#LI-Hybrid
Applicants who have questions or need assistance with the application may telephone (703) 228-3500 or visit the Human Resources Department. Our staff will be happy to work with you to enter your application into the system. Public access computers are available at all County Libraries, and in the Human Resources Department.
The examination process for this position may include: (1) training and experience evaluation; (2) written and oral examination; (3) personal interview; (4) performance test/work sample; and/or (5) physical examination.
Applicants with disabilities may request reasonable accommodation during the application or selection process. Please call the ADA Coordinator at 703-228-3559 (voice) or email .
Eligibility for Arlington County Government employee benefits depends on your position type (permanent or temporary) and your status (full-time or part-time).
More detailed information on benefits and conditions of employment is available on the Arlington County Human Resources Department website: www.arlingtonva.us/pers.
Permanent, Full-Time AppointmentsAll jobs are permanent, full-time appointments unless otherwise stated in the announcement. The following benefits are available:
Paid Leave: Vacation leave is earned at the rate of five hours biweekly. Leave accrual increases gradually until eight hours of leave are earned biweekly for twelve or more years of service. Sick leave is earned at the rate of four hours biweekly. Paid parental and family leave benefits are also offered. Leave is pro-rated for part-time employees.
Holidays: There are eleven paid fixed holidays each year, as well as two floating holidays. Initial allotment of floating holidays may vary based on when you are hired.
Health and Dental Insurance: Four group health insurance plans are offered - a health maintenance organization, two plans with in-network only coverage, and a high-deductible plan with in and out-of-network coveerage, along with a Health Savings Account (HSA). Group dental insurance is also offered, with two options for coverage. The County pays a significant portion of the premium for these plans for employees and their dependents. The County also contributes to the HSA.
Life Insurance: Basic life insurance is provided at no cost to employees. The benefit is one times annual salary. Additional life insurance may be purchased for yourself, spouse, and/or children.
Retirement: The County retirement program is made up of three parts: a defined benefit (pension) plan, a defined contribution plan (401(a)), and a deferred compensation plan (457). The defined benefit plan provides a monthly retirement benefit based on your final average salary and years of service with the County. You contribute a portion of your salary on a pre-tax basis to this plan. General employees contribute 4% of pay; uniformed public safety employees contribute 7.5% of pay. The County also contributes to this plan. Employees become vested in the plan at five years of service.
For general employees, the County also contributes 4.2% of pay to a defined contribution plan (401(a)). The 457 deferred compensation plan allows you to save for retirement on either a pre-tax (457b) or post-tax (457 Roth) basis up to the IRS annual limit. New employees are automatically enrolled with a pre-tax contribution equal to 2% of your pay. A variety of investment options are available for the 401(a) and 457 plans.
Other Benefits: The County also offers health care, dependent care, and parking flexible spending accounts; adoption assistance, tuition reimbursement; transit and walk/bike to work subsidies; a college savings plan; wellness programs; training opportunities; and a variety of other benefits.
Permanent, Part-Time Appointments:Part-time employees who work ten or more hours per week receive paid leave and benefits in proportion to the number of hours worked per week.
Limited Term Appointments:Benefits are the same as permanent appointments except that the employees do not achieve permanent status.
Temporary Regular Appointments:Temporary regular employees who work 30 hours or more per week are eligible for health, dental, and basic life insurance as described above. They are also eligible for vacation, sick leave, and paid holidays.
Temporary Seasonal and Occasional Appointments:Temporary employees who work on a seasonal basis or variable hours receive sick leave, but do not normally receive other paid leave or benefits. Exceptions are noted in individual announcements.
01
What is your highest level of education?
High School/GEDAssociate DegreeBachelor's DegreeMaster Degree (or above)
02
Please select if you have experience with any of the following - check all that apply (be sure the detail of this experience is reflected on your application):
Digital publishing (experience with Photoshop or InDesign)Use of a Customer Relationship Management (CRM) systemUse of a Content Management System (CMS)Content development for Social Media, Websites, Blogs and/or Public RelationsProfessional or amateur digital photography and/or videographyMS Office (Word, Excel, PowerPoint and Outlook)None of the above
03
Please check if you have Marketing and/or Sales experience in any of the following environments (be sure the detail of this experience is reflected on your application):
Hospitality MarketingDestination Marketing Organization (DMO)Convention and Visitors Bureau (CVB)Tourism-related organizationNone of the above
04
How much experience do you have related to Marketing, Advertising or Public Relations at a Destination Marketing Organization (DMO)/Convention and Visitors Bureau (CVB), a tourism-related organization, a chamber of commerce, and/or a business improvement district?
NoneLess than 6 months6 months but less than 1 year1 but less than 2 years2 years or more
05
Briefly describe your experience in Communications, Marketing, Advertising, or Public Relations and highlight a major accomplishment in which you played a significant leadership or contributor role. Put N/A, if not applicable
Required Question
$68,328.00 - $105,913.60 Annually
Location :
Arlington, VA
Job Type:
Full-Time Permanent
Job Number:
3345-25A-AED-SD
Department:
Arlington Economic Development
Division:
AED Convention and Visitors Service
Opening Date:
07/26/2024
Closing Date:
8/8/2024 11:59 PM Eastern
Position Information
The Arlington Economic Development (AED) Department is seeking a dynamic and creative
Marketing Coordinator
for the (ACVS) Division. This employee will report to the ACVS Marketing Manager and provide marketing coordination and administrative program support for marketing, sales and visitor services activities, as well as cross-divisional economic development initiatives.
ACVS promotes Arlington as a dynamic destination to stimulate economic growth. Consistently a top destination in Virginia for economic impact, in 2023 Arlington welcomed 7.1 million visitors who spent $4.5 billion. With nearly 40 hotels, vibrant neighborhoods and numerous attractions, Arlington offers destination seekers cultural experiences, historic discoveries, and unexpected adventures. As part of AED, ACVS collaborates on place-based brand development that promotes visitation, while also reinforcing business recruitment and retention.
Specific duties include:
Playing a key role in ACVS's content development team, pitching blog ideas, recommending priorities and managing the monthly content calendar for all channels;Researching, writing, editing and distributing content for the stayarlington.com website, blog, e-newsletters, and other channels;Planning and producing targeted monthly e-newsletters, preparing test emails, incorporating feedback, and sending final versions;Continuously reviewing and expanding written and visual content to support diversity, equity and inclusion;Managing ACVS social media channels including creating and scheduling posts, monitoring activity, and leveraging opportunities for engagement;Preparing monthly website analytics report (using Google Analytics GA4) and social media analytics; reviewing with Marketing Manager to identify trends and make continuous improvements;Mastering and fully leveraging ACVS's marketing technology platforms including the stayarlington.com website's Content Management System (Craft), Digital Asset Management (DAM) system (Libris by PhotoShelter), and visual marketing platform (CrowdRiff);Managing website partner listings, events calendar, and CrowdRiff user-generated content (UGC) for use on website and in social media;Uploading new photo/video assets to Libris and ensuring proper tagging; andSupporting Marketing Manager in executing marketing strategies and managing projects; assisting Sales and Visitor & Convention Services teams; and completing AED department-wide duties as assigned.The ideal candidate will be a collaborative and proactive team player with a solid working knowledge of the hospitality industry in Arlington and the U.S. capital region. Excellent communication skills, prioritization, time management, and organization, with extensive MS Office experience and the ability to multi-task and be flexible when priorities change are essential.Selection Criteria
Minimum:
Bachelor's Degree in Tourism, Marketing, Business, Communications, Journalism, Public Relations, or a related field; andSome experience in marketing and/or communications.Substitution:
Additional qualifying experience may be substituted for the educational requirement on a year-for-year basis.
Desirable:
Preference may be given to candidates with experience in one or more of the following:
Marketing, Advertising and/or Public Relations at a Destination Marketing Organization (DMO), Convention and Visitors Bureau (CVB), or at a tourism-related organization (i.e. hotel, tourist attraction, event venue, restaurant group) or chamber of commerce or business improvement district;Utilizing a Customer Relationship Management (CRM) system and/or Content Management System (CMS);Digital publishing (using Photoshop, InDesign, Illustrator and/or similar);Photography and video developing/editing for use on social media; andMS Office (Word, Excel, PowerPoint, Teams and Outlook) skills are essential.
Special Requirements
A pre-hire background check will be made on all candidates who are selected for employment. It may include checks of the following: criminal record, driving record, education, professional licensure, and credit history. You may be required to sign a release authorizing the County to obtain your background information.Additional Information
Work hours:
Monday through Friday, 8:30 a.m. to 5:00 p.m., with a hybrid office policy requiring employees to be in office at least three days a week. The employee must be able to travel and attend local, state, and national events even if outside normal working hours.
The official title for this position is AED Marketing Specialist.
As an Employer of Choice, Arlington County offers a generous benefits package. For more information on Arlington's family friendly benefits, .
Please complete the entire application. Your responses to the supplemental questions are required for this position. Please do not give "see resume" as a response to the questions. Incomplete applications will not be considered.
#LI-Hybrid
Applicants who have questions or need assistance with the application may telephone (703) 228-3500 or visit the Human Resources Department. Our staff will be happy to work with you to enter your application into the system. Public access computers are available at all County Libraries, and in the Human Resources Department.
The examination process for this position may include: (1) training and experience evaluation; (2) written and oral examination; (3) personal interview; (4) performance test/work sample; and/or (5) physical examination.
Applicants with disabilities may request reasonable accommodation during the application or selection process. Please call the ADA Coordinator at 703-228-3559 (voice) or email .
Eligibility for Arlington County Government employee benefits depends on your position type (permanent or temporary) and your status (full-time or part-time).
More detailed information on benefits and conditions of employment is available on the Arlington County Human Resources Department website: www.arlingtonva.us/pers.
Permanent, Full-Time AppointmentsAll jobs are permanent, full-time appointments unless otherwise stated in the announcement. The following benefits are available:
Paid Leave: Vacation leave is earned at the rate of five hours biweekly. Leave accrual increases gradually until eight hours of leave are earned biweekly for twelve or more years of service. Sick leave is earned at the rate of four hours biweekly. Paid parental and family leave benefits are also offered. Leave is pro-rated for part-time employees.
Holidays: There are eleven paid fixed holidays each year, as well as two floating holidays. Initial allotment of floating holidays may vary based on when you are hired.
Health and Dental Insurance: Four group health insurance plans are offered - a health maintenance organization, two plans with in-network only coverage, and a high-deductible plan with in and out-of-network coveerage, along with a Health Savings Account (HSA). Group dental insurance is also offered, with two options for coverage. The County pays a significant portion of the premium for these plans for employees and their dependents. The County also contributes to the HSA.
Life Insurance: Basic life insurance is provided at no cost to employees. The benefit is one times annual salary. Additional life insurance may be purchased for yourself, spouse, and/or children.
Retirement: The County retirement program is made up of three parts: a defined benefit (pension) plan, a defined contribution plan (401(a)), and a deferred compensation plan (457). The defined benefit plan provides a monthly retirement benefit based on your final average salary and years of service with the County. You contribute a portion of your salary on a pre-tax basis to this plan. General employees contribute 4% of pay; uniformed public safety employees contribute 7.5% of pay. The County also contributes to this plan. Employees become vested in the plan at five years of service.
For general employees, the County also contributes 4.2% of pay to a defined contribution plan (401(a)). The 457 deferred compensation plan allows you to save for retirement on either a pre-tax (457b) or post-tax (457 Roth) basis up to the IRS annual limit. New employees are automatically enrolled with a pre-tax contribution equal to 2% of your pay. A variety of investment options are available for the 401(a) and 457 plans.
Other Benefits: The County also offers health care, dependent care, and parking flexible spending accounts; adoption assistance, tuition reimbursement; transit and walk/bike to work subsidies; a college savings plan; wellness programs; training opportunities; and a variety of other benefits.
Permanent, Part-Time Appointments:Part-time employees who work ten or more hours per week receive paid leave and benefits in proportion to the number of hours worked per week.
Limited Term Appointments:Benefits are the same as permanent appointments except that the employees do not achieve permanent status.
Temporary Regular Appointments:Temporary regular employees who work 30 hours or more per week are eligible for health, dental, and basic life insurance as described above. They are also eligible for vacation, sick leave, and paid holidays.
Temporary Seasonal and Occasional Appointments:Temporary employees who work on a seasonal basis or variable hours receive sick leave, but do not normally receive other paid leave or benefits. Exceptions are noted in individual announcements.
01
What is your highest level of education?
High School/GEDAssociate DegreeBachelor's DegreeMaster Degree (or above)
02
Please select if you have experience with any of the following - check all that apply (be sure the detail of this experience is reflected on your application):
Digital publishing (experience with Photoshop or InDesign)Use of a Customer Relationship Management (CRM) systemUse of a Content Management System (CMS)Content development for Social Media, Websites, Blogs and/or Public RelationsProfessional or amateur digital photography and/or videographyMS Office (Word, Excel, PowerPoint and Outlook)None of the above
03
Please check if you have Marketing and/or Sales experience in any of the following environments (be sure the detail of this experience is reflected on your application):
Hospitality MarketingDestination Marketing Organization (DMO)Convention and Visitors Bureau (CVB)Tourism-related organizationNone of the above
04
How much experience do you have related to Marketing, Advertising or Public Relations at a Destination Marketing Organization (DMO)/Convention and Visitors Bureau (CVB), a tourism-related organization, a chamber of commerce, and/or a business improvement district?
NoneLess than 6 months6 months but less than 1 year1 but less than 2 years2 years or more
05
Briefly describe your experience in Communications, Marketing, Advertising, or Public Relations and highlight a major accomplishment in which you played a significant leadership or contributor role. Put N/A, if not applicable
Required Question