Lago
Content Marketer
Lago, San Francisco, California, United States, 94199
Lago is the open-source platform that helps engineers build better monetization systems. We enable software teams to build customizable and scalable usage metering, subscription management, billing, invoicing, and payment systems.
If you think you are the right match for the following opportunity, apply after reading the complete description.Lago is the leader of our category on Github (5k+ stars), won « Product of the month » on ProductHunt, and is used by leading companies such as Mistral, Together, Groq, Swan, Juni.Lago’s founding team previously built and scaled the home-grown monetization system of fintech unicorn Qonto from pre-launch to series D.We're a lean, ambitious team of 22 today. The business team is still small and led by our CEO Anh-Tho, who used to be the VP Growth at a $5B fintech company, loves hacking hacker news at Lago, and enjoys spending her Sundays writing content.Content is serious business at Lago, and a pivotal part of our go-to-market strategy. Working alongside Anh-Tho, you'll be at the forefront and have a direct influence on the next step of our growth.Your role includes
You’ll be in charge of defining, prioritizing, and executing our content production and distribution strategyCreating and implementing transparent marketing strategies targeting product leaders and engineersDefining product positioning, value propositions, personas and ICPs for all teamsCreating all marketing and sales enablement assets, incl. case studies and competitor comparisonsCollaborating closely with Engineering and Product teams to shape roadmap and facilitate growthMust-haves
3+ years in content marketing and/or product marketing, where you were accountable for content distribution KPIsYou’re laser focused on who you’re writing for, the business impact it can bring, and on getting your content in front of the largest and most relevant audience.Experience working to create educational content for a B2B technical product, with a sales cycle spanning from 3 to 12 months, for (i) internal users (sales enablement material) or (ii) an external audience. For instance: Data Observability tools, Database companies, Infrastructure or API products; ; rather than HRtech (e.g., payroll, ATS), prosumer banking (e.g., BNPL, SMB banking), tech adjacent products such as consulting or educational programs)Early stage experience and appetite: love the challenge of organizing chaos and the sense of urgency the early stage phaseBased in SF$110,000 - $130,000 a year Learn more how we think and work
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If you think you are the right match for the following opportunity, apply after reading the complete description.Lago is the leader of our category on Github (5k+ stars), won « Product of the month » on ProductHunt, and is used by leading companies such as Mistral, Together, Groq, Swan, Juni.Lago’s founding team previously built and scaled the home-grown monetization system of fintech unicorn Qonto from pre-launch to series D.We're a lean, ambitious team of 22 today. The business team is still small and led by our CEO Anh-Tho, who used to be the VP Growth at a $5B fintech company, loves hacking hacker news at Lago, and enjoys spending her Sundays writing content.Content is serious business at Lago, and a pivotal part of our go-to-market strategy. Working alongside Anh-Tho, you'll be at the forefront and have a direct influence on the next step of our growth.Your role includes
You’ll be in charge of defining, prioritizing, and executing our content production and distribution strategyCreating and implementing transparent marketing strategies targeting product leaders and engineersDefining product positioning, value propositions, personas and ICPs for all teamsCreating all marketing and sales enablement assets, incl. case studies and competitor comparisonsCollaborating closely with Engineering and Product teams to shape roadmap and facilitate growthMust-haves
3+ years in content marketing and/or product marketing, where you were accountable for content distribution KPIsYou’re laser focused on who you’re writing for, the business impact it can bring, and on getting your content in front of the largest and most relevant audience.Experience working to create educational content for a B2B technical product, with a sales cycle spanning from 3 to 12 months, for (i) internal users (sales enablement material) or (ii) an external audience. For instance: Data Observability tools, Database companies, Infrastructure or API products; ; rather than HRtech (e.g., payroll, ATS), prosumer banking (e.g., BNPL, SMB banking), tech adjacent products such as consulting or educational programs)Early stage experience and appetite: love the challenge of organizing chaos and the sense of urgency the early stage phaseBased in SF$110,000 - $130,000 a year Learn more how we think and work
#J-18808-Ljbffr