Signs for Success Inc.
Chief Marketing Officer
Signs for Success Inc., Buffalo, New York, United States, 14221
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JOB DESCRIPTION
Please make sure you read the following details carefully before making any applications.DKAT Associates is looking for a Chief Marketing Officer for their historic, forward thinking, and award-winning brewery in Upstate New York. The CMO is responsible for working with their team to drive product news and innovation that increases excitement throughout their distribution channels for their portfolio of beverages (beer, soft drinks, RTD cocktails, Cannabis-based beverages, etc.) and future new product innovation across all beverage segments. The Director of Marketing is also tasked with coordinating with/working across all project team stakeholders to ensure that initiatives are delivered on time and with excellence. The CMO’s role is to drive product news/innovation and manage end-to-end project execution to create energy in market and grow company sales and reports directly to the company’s President.
Their business is exploding due to a relentless focus on game changing new product innovation across a wide range ofbeverages and best in class product quality. Experience in the beverage is not essential, but you do have to have a passion for ideas, execution and working with a fun, dynamic and collaborative team!
This is a direct hire role offering a competitive compensation ($100k – $125k/Yr), comprehensive benefits package, and a dynamic work environment that encourages diversity, professional growth and creativity, and reports directly to the Chief Operating Officer. Candidates interested in working with a fun and collaborative team in a dynamic company and industry can email david@dkatassociates.com for additional information.
Responsibilities:Develop creative and innovative approaches to market/sell company brands to our distributors, retailers, and core consumers in addition to attracting new consumersDevelop consumer-forward media/programs to drive beverage sales and manage/develop company sponsorships to increase awareness, brand activation and salesTeam with internal beverage development team to create a pipeline of best-in-class new product innovationDevelop plans to raise our company brand awareness/loyalty in home markets (Utica, Buffalo, and the Adirondack Region) by increasing our appeal in the local communityOptimize our overall social media efforts by collaborating with our social media content developers and brand ambassadors to increase brand awareness with distributors, retailers and consumers, to drive positive brand buzz/recommendationTrack and analyze competitive activities (including product offerings, promotions, POS, distributor programs, socialmedia, etc.), reporting quarterly on their initiativesDevelopment/management of all key brand initiatives tracked through weekly status meetings and work across all project team members to ensure initiatives are delivered with excellence and on timeEffectively communicate with teams setting priorities, ensure that project milestones are met, and proactively identify obstacles to be addressed to keep projects on trackRequirements:
Bachelor or Master’s degree preferred5+ years experience in beverage or related industryExperience growing/managing brands including social media marketing experienceBeverage experience not necessary but preferredAble to utilize technology and harness analytics to improve efficiencyStrong leadership qualitiesWork at a high pace while maintaining a high quality of service and productGreat verbal, interpersonal and written communication skillsResident of New York State - preferably within 1-hour of the Brewery
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JOB DESCRIPTION
Please make sure you read the following details carefully before making any applications.DKAT Associates is looking for a Chief Marketing Officer for their historic, forward thinking, and award-winning brewery in Upstate New York. The CMO is responsible for working with their team to drive product news and innovation that increases excitement throughout their distribution channels for their portfolio of beverages (beer, soft drinks, RTD cocktails, Cannabis-based beverages, etc.) and future new product innovation across all beverage segments. The Director of Marketing is also tasked with coordinating with/working across all project team stakeholders to ensure that initiatives are delivered on time and with excellence. The CMO’s role is to drive product news/innovation and manage end-to-end project execution to create energy in market and grow company sales and reports directly to the company’s President.
Their business is exploding due to a relentless focus on game changing new product innovation across a wide range ofbeverages and best in class product quality. Experience in the beverage is not essential, but you do have to have a passion for ideas, execution and working with a fun, dynamic and collaborative team!
This is a direct hire role offering a competitive compensation ($100k – $125k/Yr), comprehensive benefits package, and a dynamic work environment that encourages diversity, professional growth and creativity, and reports directly to the Chief Operating Officer. Candidates interested in working with a fun and collaborative team in a dynamic company and industry can email david@dkatassociates.com for additional information.
Responsibilities:Develop creative and innovative approaches to market/sell company brands to our distributors, retailers, and core consumers in addition to attracting new consumersDevelop consumer-forward media/programs to drive beverage sales and manage/develop company sponsorships to increase awareness, brand activation and salesTeam with internal beverage development team to create a pipeline of best-in-class new product innovationDevelop plans to raise our company brand awareness/loyalty in home markets (Utica, Buffalo, and the Adirondack Region) by increasing our appeal in the local communityOptimize our overall social media efforts by collaborating with our social media content developers and brand ambassadors to increase brand awareness with distributors, retailers and consumers, to drive positive brand buzz/recommendationTrack and analyze competitive activities (including product offerings, promotions, POS, distributor programs, socialmedia, etc.), reporting quarterly on their initiativesDevelopment/management of all key brand initiatives tracked through weekly status meetings and work across all project team members to ensure initiatives are delivered with excellence and on timeEffectively communicate with teams setting priorities, ensure that project milestones are met, and proactively identify obstacles to be addressed to keep projects on trackRequirements:
Bachelor or Master’s degree preferred5+ years experience in beverage or related industryExperience growing/managing brands including social media marketing experienceBeverage experience not necessary but preferredAble to utilize technology and harness analytics to improve efficiencyStrong leadership qualitiesWork at a high pace while maintaining a high quality of service and productGreat verbal, interpersonal and written communication skillsResident of New York State - preferably within 1-hour of the Brewery
#J-18808-Ljbffr