JK Executive Strategies LLC
Digital Media Coordinator
JK Executive Strategies LLC, Rochester, New York, United States, 14600
Digital Media CoordinatorRochester, NY (Hybrid)
JK Executive Strategies is proud to partner with a respected digital marketing firm in search of a Digital Media Coordinator to join its team!
The Digital Media Coordinator (DMC) role is for a marketing professional well versed in buying digital media. The DMC is responsible for executing, monitoring, and optimizing digital media plans for multiple clients efficiently, effectively, and within budget, as well providing insights regarding campaign effectiveness.
This organization displays a strong culture highlighted by its core values. Prioritizing clients is a key focus, but they also make sure to create a fun atmosphere for their employees. Are you seeking to join a thriving and profitable firm, and create meaningful relationships? If so, this opportunity is tailored for you!
ResponsibilitiesCampaign Management
Day-to-day management of digital media campaigns including paid search, social, display, video, email, and other initiatives, with minimal support from SupervisorHas working knowledge of and experience with core industry tools and platforms that lend to the management of paid digital media campaignsExecutes media plans while adhering to established budgets and timelinesClosely monitors campaign performance and implements optimizations based on performance goals and measurement framework and other program changes within platform interfacesResponsible for QA of campaigns with keen attention to detailDocuments campaign changes and learningsAssists in monthly forecasting, invoicing, and reconciliation tasksStewardship
Fiscally responsible as it pertains to the management of client budgetsAnalyzes and communicates campaign performance against determined KPIs, using data to optimize campaigns and provide recommendations, with minimal supervisionIdentifies vendor billing discrepancies as neededResearch
Collaborate with Supervisor to identify new opportunities in the paid media space for clients based on an understanding of client objectives and goalsGathers, analyzes, and prepares keyword and competitive research. May conduct market analysis, trends, and market-specific opportunities derived from market data and researchReporting
Prepares reports for digital media campaignsUses digital marketing tools to provide ROI analysis of digital media campaigns against defined KPIsAnalyzes, reviews, and reports on effectiveness of campaigns to maximize resultsRequirements
Bachelor's degree in marketing, or related field, or equivalent work experience.1+ years of hands-on experience in digital media campaign management.Experience with multiple platforms a plus (Google Ads, Microsoft Advertising, Meta Ads, LinkedIn, Advertising, Basis DSP, DV360, Google Campaign Manager, Bionic-Ads).Knowledge of digital marketing and business processes.Strong project management, business writing, and reporting skills.Exceptional written and verbal communication skills.Extremely detail-oriented with strong organizational skills.Strong computer skills, including business intelligence and reporting software.Flexible working both independently and with a team.Good time management skills. Ability to prioritize multiple projects, meet deadlines and work in a fast-paced environment.
Salary Range
$45K - $52K
JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.
JK Executive Strategies is proud to partner with a respected digital marketing firm in search of a Digital Media Coordinator to join its team!
The Digital Media Coordinator (DMC) role is for a marketing professional well versed in buying digital media. The DMC is responsible for executing, monitoring, and optimizing digital media plans for multiple clients efficiently, effectively, and within budget, as well providing insights regarding campaign effectiveness.
This organization displays a strong culture highlighted by its core values. Prioritizing clients is a key focus, but they also make sure to create a fun atmosphere for their employees. Are you seeking to join a thriving and profitable firm, and create meaningful relationships? If so, this opportunity is tailored for you!
ResponsibilitiesCampaign Management
Day-to-day management of digital media campaigns including paid search, social, display, video, email, and other initiatives, with minimal support from SupervisorHas working knowledge of and experience with core industry tools and platforms that lend to the management of paid digital media campaignsExecutes media plans while adhering to established budgets and timelinesClosely monitors campaign performance and implements optimizations based on performance goals and measurement framework and other program changes within platform interfacesResponsible for QA of campaigns with keen attention to detailDocuments campaign changes and learningsAssists in monthly forecasting, invoicing, and reconciliation tasksStewardship
Fiscally responsible as it pertains to the management of client budgetsAnalyzes and communicates campaign performance against determined KPIs, using data to optimize campaigns and provide recommendations, with minimal supervisionIdentifies vendor billing discrepancies as neededResearch
Collaborate with Supervisor to identify new opportunities in the paid media space for clients based on an understanding of client objectives and goalsGathers, analyzes, and prepares keyword and competitive research. May conduct market analysis, trends, and market-specific opportunities derived from market data and researchReporting
Prepares reports for digital media campaignsUses digital marketing tools to provide ROI analysis of digital media campaigns against defined KPIsAnalyzes, reviews, and reports on effectiveness of campaigns to maximize resultsRequirements
Bachelor's degree in marketing, or related field, or equivalent work experience.1+ years of hands-on experience in digital media campaign management.Experience with multiple platforms a plus (Google Ads, Microsoft Advertising, Meta Ads, LinkedIn, Advertising, Basis DSP, DV360, Google Campaign Manager, Bionic-Ads).Knowledge of digital marketing and business processes.Strong project management, business writing, and reporting skills.Exceptional written and verbal communication skills.Extremely detail-oriented with strong organizational skills.Strong computer skills, including business intelligence and reporting software.Flexible working both independently and with a team.Good time management skills. Ability to prioritize multiple projects, meet deadlines and work in a fast-paced environment.
Salary Range
$45K - $52K
JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.