EverService
Senior Paid Media Strategist
EverService, New York, New York, United States,
Summary of Position:As a Senior Paid Media Strategist at iLawyer/1Point21 Interactive, you will play a critical role in the strategy and execution of lead generation campaigns for legal clients to drive business growth. You will be responsible for developing strategies, managing campaigns, and analyzing performance data to optimize results. The ideal candidate will have a strong background in lead generation tactics on multiple platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads, and Meta Ads.Responsibilities:Create and manage lead generation campaigns across various platforms including Google Ads, Microsoft Ads, Local Service Ads, LinkedIn Ads and Meta AdsResponsible for strategic input and oversight of PPC campaigns driving growth objectivesDevelop and implement comprehensive paid media strategies that align with client objectivesDevelop and present client-facing documents for both strategy and reporting purposesCollaborate with designers to develop ad messaging and landing pagesConduct keyword research, ad copy development, and landing page optimizationAnalyze campaign performance data and provide insights and recommendations for optimization to deliver effectively and achieve overall goals.Strategically perform A/B tests for ads and landing pages to generate qualified leads; hypothesize, measure, report, and advise on future implementation of learningsMonitor and forecast campaign budgets, pacing, and performance metricsRequirements4+ years of experience in paid media management, preferably within a high-growth digital marketing agency settingProven track record of developing and executing successful PPC, OTT, Retargeting, and Social campaigns in legal, home services, or medical. Legal is preferred.In-depth knowledge of Google Ads, Microsoft Ads, Local Service Ads, Meta Ads, LinkedIn AdsExperience in Google Analytics and/or similar analytics platformsExcellent written and verbal communication skillsAbility to multitask and manage multiple campaigns simultaneouslyDetail-oriented with strong organizational skillsTeam player with the ability to collaborate effectively with cross-functional teamsAdaptability and willingness to learn and implement new strategies and technologiesAbility to work independently with minimal supervision and as part of a team in a remote environmentBachelor's degree in Marketing, Advertising, or a related fieldBonus Skills (not required)HTMLWordPressGoogle TagManagerBenefitsFull benefits package including medical, vision, dental, life insurance, and 401K matchIncredible work/life balancePerformance bonusesAwesome company culture and amazing team of peopleCompany events throughout the yearOpportunity for advancement - growing teamCompensation : 75,000 - 95,000
About EverService Holdings, LLC:EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.
About EverService Holdings, LLC:EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.