Safe Place for Youth
Marketing and Communications Manager
Safe Place for Youth, Santa Monica, California, United States, 90403
Job Type
Full-time
Description
JOB TITLE:
Marketing and Communications Manager
REPORTS TO:
Deputy Chief of Development and Communications
SCHEDULE:
Monday-Friday (8:00am-4:30pm)
LOCATION:
Santa Monica, CA
STATUS:
Full-Time, 40 hrs/wk, Exempt
CELL PHONE:
Reimbursement for use
DRIVER POSITION:
Yes [if yes, please reference driving policy]
SALARY RANGE:
$67,000-$70,000 Annually
Note: Application must include a cover letter to be considered for the position
ABOUT US:
Safe Place for Youth (SPY) is the leading service provider for youth experiencing or at-risk of homelessness in West Los Angeles. Founded in 2011, our agency offers trauma-informed, low barrier programs that support young people in exiting the streets and achieving stability so that they can thrive, not just survive. Our robust continuum of care includes street outreach, drop-in services, health and wellness programming, case management, education and employment services, and housing programs.
SPY is a unique social impact agency that is committed to overcoming structural barriers to equity, community collaboration, and innovative youth-focused programming. If you have the skills, passion and collaborative spirit, join our growing team of nearly 100 employees.
SPY strives to attract and develop individuals who reflect a broad spectrum of diversity, including (but by no means limited to) racial, ethnic, gender identity and socioeconomic dimensions. We believe that inclusion of diverse perspectives is essential to achieving long-term, systemic change. We explicitly seek applications from those who self-identify as coming from historically marginalized populations to enrich and elevate our equity-centered approach to problem-solving.
ABOUT THE ROLE:
The role of the Marketing and Communications Manager is to support the Deputy Chief of Development and Communications in guiding SPY's Brand, Marketing, and Communication strategies. The Marketing and Communications manager will be instrumental in supporting and refining SPY's Brand, Communications, and marketing capabilities, including helping to shape strategy and tactics as a member of the communications team, guiding and developing strategic marketing initiatives targeting the organization's diverse audiences; and utilizing communications strategies to raise awareness about youth homelessness and funds for Safe Place for Youth. This role encompasses developing, implementing and evaluating long and short-term initiatives focused on connecting key external and internal audiences in ways that support the organization's ability to achieve its goals and reinforce/enhance SPY's reputation, credibility and revenue to support its mission.
WHAT YOU'LL DO:
Support ongoing development of an integrated Marketing & Communications strategy based on the brand's positioning, defined organizational objectives, the market landscape, and a deep understanding of key internal and external audiencesDevelop messages and marketing/communications strategies across key traditional and digital channelsWork with the Deputy Chief of Development and Communications to align the marketing and communications strategies with brand vision and growth strategies considering audience, message, medium, timing, and ROIOversee and manage ongoing marketing budget aligned with organizational goalsCollaborate with internal colleagues, external agency partners, and others to continually develop, differentiate, reinforce and enhance the brand equity across all channelsEnsure the brand's value proposition and mission is clearly defined and reinforced through campaigns that highlight our excellence in delivery and services and tell stories about the young people who we serve.Continue to engrain the brand's positioning, equity, and essence across the organization and make it an important cultural featureEnsure that regular photography is occurring to capture SPY's services, impact, and eventsWork with the Deputy Chief of Development and Communications, the Executive Leadership Team and external Agency partners to maintain a strategic communication plan that supports and promotes all major organization initiatives and clinical programs, etc.Collaborate with internal CS colleagues and external Agency/Consultant resources to ensure all stakeholder touchpoints and media channels embrace and reflect the essence of the SPY brand, and that these communications are integrated effectively, produced efficiently and focused on driving resultsIn coordination with the Deputy Chief of Development and Communications, manage public relations activities to build SPY's reputation and raise awareness about youth homelessness, including writing and distribution of press releases, working with youth members to share their stories.Generate media opportunities, submit conference proposals, and public speaking opportunities to share SPY's workCoordinate forums to engage the community and share SPY's workEnsure adequate preparation for individuals speaking on behalf of the organization including speechwriting, cue cards, scripts etc. as neededDevelop and maintain strong relationships with local and regional media, along with important online media outletsWork with the Deputy Chief of Development and Communications to Implement an internal communications strategy that will engage employees - and volunteers - at a personal level, drive emotional brand connection and progress the SPY mission and cultureParticipate as a member of the Performance and Quality Improvement team and ensure continuous quality improvement within the departmentEnsure that videos are created to capture SPY's impactEnsure that SPY's website is well maintainedWork to strengthen internal engagement across the organization, working with senior management to align strategic priorities with timely and transparent communicationEnsure that social media is effectively engaging the community and increase social media presenceOther duties as assigned to support the mission of the program and organization.Requirements
WHAT YOU'LL NEED:
Bachelor's degree in Communications or any related field is
preferred.2-3 years of experience in developing and implementing a substantive and cohesive vision for marketing and communications based on an organization's history and its strategic goals
is required.2-3 years of developing strategic marketing and communications programs that have driven measurable customer and stakeholder engagement and growth in support of the organizations business strategy
is required.1-2 years of experience across marketing strategy and planning, brand strategy, customer segmentation, analytics and digital marketing and integrated campaign management
is required .Track record of successfully targeting and influencing key audiences.A proven track record of creating successful strategic messaging, campaigns and initiatives that drive corporate objectives and stakeholder engagementBroad experience in strategic communications including communications planning; digital, social media; media and public relations; perception management; and crisis managementAdvanced knowledge of current and emerging marketing trends and practices, including new and emerging strategies and technologiesAbility to build relationships and collaborate across the organization, serving as a resource to others, inclusive and respectful of others expertise and perspectivesExceptional interpersonal communication and political acumen to communicate and collaborate with a variety of professionals and public officialsAdvanced market research, analytical and problem-solving skillsStrong organizational skills, an ability to manage multiple projects simultaneouslySuperb written and oral communication skillsAbility to coordinate and/or oversee the successful completion of projects.Strong interpersonal skills, demonstrated respect and collaboration with colleaguesWillingness to develop a deep understanding of the social and political climate in SPA 5Excellent verbal and written communication skillsCultural humilityMust have reliable transportation, valid California driver's license and proof of current insuranceWORK ENVIRONMENT AND PHYSICAL REQUIREMENTS:
Prolonged periods of sitting at a desk and working on a computer.Changes in the environment, such as the office or outdoors.Physical effort/lifting, such as sedentary- up to 15-20 pounds at times.SPECIAL CONDITIONS:
Mandated Reporting Requirements:
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.
COVID-19 Vaccination Requirements: Effective August 9, 2021, the State Health Officer has mandated that all workers, paid or unpaid, in homeless services organizations must provide proof of vaccination. If eligible for a booster shot, proof of booster is also required. If not fully vaccinated, weekly COVID-19 testing is necessary depending on the program. Please submit proof of vaccination to HR@safeplaceforyouth.org. To request a reasonable accommodation or exemption, please get in touch with HR at the same email address. It's important to note that these accommodations are limited.
Driver Positions:
Applicants are required to provide a copy of their driving record from the Department of Motor Vehicles, along with a copy of their valid driver's license and proof of insurance. Job offers are contingent upon a satisfactory driving record. Examples of an unsatisfactory driving record include:
Suspended or revoked licenseThree or more moving violations in the past 36 monthsAny violations, including drugs, alcohol, controlled substances, within the past 24 monthsReckless driving, including hit and runs, within the past 24 monthsAt fault accidents, resulting in fatality or serious injury, within the past 5 years
The motor vehicle record will need to include a review of all states listed on the individual's employment application and resume. See instructions on obtaining your driving record below:
https://www.dmv.ca.gov/portal/customer-service/request-vehicle-or-driver-records/online-driver-record-request/
For driver positions, driving is an essential job function and cannot be reasonably accommodated, employment may be discontinued.
NOTE:
All staff members will be considered introductory employees for the first three months of employment and will not be considered regular employees until the conclusion of this period. SPY reserves the right to extend an employee's introductory period.
In no way does the expiration of this introductory period change the fact that all employees are at-will.
It is the supervisor's responsibility to orient the employee and to communicate the expectations of the supervisor and SPY, as well as to evaluate whether the employee has the necessary level of skill, job knowledge, motivation, and attitude to become a regular member of the SPY staff. New employees are also encouraged to seek guidance and assistance during this period. Employees who fail to demonstrate the expected commitment, performance and attitude may be terminated at any time during the introductory period. However, completion of the introductory period does not change or alter the "at-will" employment status. Employees continue to have the right to terminate their employment/business relationship at any time, with or without cause or notice, and SPY has the same right. The organization, in its sole discretion, may change the job duties, responsibilities and assignments of any position, at any time.
BENEFITS & PERKS:
Safe Place for Youth offers a competitive benefit package including comprehensive health coverage, 403b with agency contribution, and vacation/sick time. We also offer unique perks including weekly meditation/mindfulness and professional development opportunities that are tailored to your individual career growth.
EEO STATEMENT:
All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. Safe Place for Youth does not discriminate on the basis of any protected status under federal, state, or local law.
Safe Place for Youth is an equal opportunity employer committed to a diverse and inclusive workforce. In addition, the organization will consider employment-qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring.
Please include references in your application
Salary Description
$67,000-$70,000 Annually
Full-time
Description
JOB TITLE:
Marketing and Communications Manager
REPORTS TO:
Deputy Chief of Development and Communications
SCHEDULE:
Monday-Friday (8:00am-4:30pm)
LOCATION:
Santa Monica, CA
STATUS:
Full-Time, 40 hrs/wk, Exempt
CELL PHONE:
Reimbursement for use
DRIVER POSITION:
Yes [if yes, please reference driving policy]
SALARY RANGE:
$67,000-$70,000 Annually
Note: Application must include a cover letter to be considered for the position
ABOUT US:
Safe Place for Youth (SPY) is the leading service provider for youth experiencing or at-risk of homelessness in West Los Angeles. Founded in 2011, our agency offers trauma-informed, low barrier programs that support young people in exiting the streets and achieving stability so that they can thrive, not just survive. Our robust continuum of care includes street outreach, drop-in services, health and wellness programming, case management, education and employment services, and housing programs.
SPY is a unique social impact agency that is committed to overcoming structural barriers to equity, community collaboration, and innovative youth-focused programming. If you have the skills, passion and collaborative spirit, join our growing team of nearly 100 employees.
SPY strives to attract and develop individuals who reflect a broad spectrum of diversity, including (but by no means limited to) racial, ethnic, gender identity and socioeconomic dimensions. We believe that inclusion of diverse perspectives is essential to achieving long-term, systemic change. We explicitly seek applications from those who self-identify as coming from historically marginalized populations to enrich and elevate our equity-centered approach to problem-solving.
ABOUT THE ROLE:
The role of the Marketing and Communications Manager is to support the Deputy Chief of Development and Communications in guiding SPY's Brand, Marketing, and Communication strategies. The Marketing and Communications manager will be instrumental in supporting and refining SPY's Brand, Communications, and marketing capabilities, including helping to shape strategy and tactics as a member of the communications team, guiding and developing strategic marketing initiatives targeting the organization's diverse audiences; and utilizing communications strategies to raise awareness about youth homelessness and funds for Safe Place for Youth. This role encompasses developing, implementing and evaluating long and short-term initiatives focused on connecting key external and internal audiences in ways that support the organization's ability to achieve its goals and reinforce/enhance SPY's reputation, credibility and revenue to support its mission.
WHAT YOU'LL DO:
Support ongoing development of an integrated Marketing & Communications strategy based on the brand's positioning, defined organizational objectives, the market landscape, and a deep understanding of key internal and external audiencesDevelop messages and marketing/communications strategies across key traditional and digital channelsWork with the Deputy Chief of Development and Communications to align the marketing and communications strategies with brand vision and growth strategies considering audience, message, medium, timing, and ROIOversee and manage ongoing marketing budget aligned with organizational goalsCollaborate with internal colleagues, external agency partners, and others to continually develop, differentiate, reinforce and enhance the brand equity across all channelsEnsure the brand's value proposition and mission is clearly defined and reinforced through campaigns that highlight our excellence in delivery and services and tell stories about the young people who we serve.Continue to engrain the brand's positioning, equity, and essence across the organization and make it an important cultural featureEnsure that regular photography is occurring to capture SPY's services, impact, and eventsWork with the Deputy Chief of Development and Communications, the Executive Leadership Team and external Agency partners to maintain a strategic communication plan that supports and promotes all major organization initiatives and clinical programs, etc.Collaborate with internal CS colleagues and external Agency/Consultant resources to ensure all stakeholder touchpoints and media channels embrace and reflect the essence of the SPY brand, and that these communications are integrated effectively, produced efficiently and focused on driving resultsIn coordination with the Deputy Chief of Development and Communications, manage public relations activities to build SPY's reputation and raise awareness about youth homelessness, including writing and distribution of press releases, working with youth members to share their stories.Generate media opportunities, submit conference proposals, and public speaking opportunities to share SPY's workCoordinate forums to engage the community and share SPY's workEnsure adequate preparation for individuals speaking on behalf of the organization including speechwriting, cue cards, scripts etc. as neededDevelop and maintain strong relationships with local and regional media, along with important online media outletsWork with the Deputy Chief of Development and Communications to Implement an internal communications strategy that will engage employees - and volunteers - at a personal level, drive emotional brand connection and progress the SPY mission and cultureParticipate as a member of the Performance and Quality Improvement team and ensure continuous quality improvement within the departmentEnsure that videos are created to capture SPY's impactEnsure that SPY's website is well maintainedWork to strengthen internal engagement across the organization, working with senior management to align strategic priorities with timely and transparent communicationEnsure that social media is effectively engaging the community and increase social media presenceOther duties as assigned to support the mission of the program and organization.Requirements
WHAT YOU'LL NEED:
Bachelor's degree in Communications or any related field is
preferred.2-3 years of experience in developing and implementing a substantive and cohesive vision for marketing and communications based on an organization's history and its strategic goals
is required.2-3 years of developing strategic marketing and communications programs that have driven measurable customer and stakeholder engagement and growth in support of the organizations business strategy
is required.1-2 years of experience across marketing strategy and planning, brand strategy, customer segmentation, analytics and digital marketing and integrated campaign management
is required .Track record of successfully targeting and influencing key audiences.A proven track record of creating successful strategic messaging, campaigns and initiatives that drive corporate objectives and stakeholder engagementBroad experience in strategic communications including communications planning; digital, social media; media and public relations; perception management; and crisis managementAdvanced knowledge of current and emerging marketing trends and practices, including new and emerging strategies and technologiesAbility to build relationships and collaborate across the organization, serving as a resource to others, inclusive and respectful of others expertise and perspectivesExceptional interpersonal communication and political acumen to communicate and collaborate with a variety of professionals and public officialsAdvanced market research, analytical and problem-solving skillsStrong organizational skills, an ability to manage multiple projects simultaneouslySuperb written and oral communication skillsAbility to coordinate and/or oversee the successful completion of projects.Strong interpersonal skills, demonstrated respect and collaboration with colleaguesWillingness to develop a deep understanding of the social and political climate in SPA 5Excellent verbal and written communication skillsCultural humilityMust have reliable transportation, valid California driver's license and proof of current insuranceWORK ENVIRONMENT AND PHYSICAL REQUIREMENTS:
Prolonged periods of sitting at a desk and working on a computer.Changes in the environment, such as the office or outdoors.Physical effort/lifting, such as sedentary- up to 15-20 pounds at times.SPECIAL CONDITIONS:
Mandated Reporting Requirements:
The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.
COVID-19 Vaccination Requirements: Effective August 9, 2021, the State Health Officer has mandated that all workers, paid or unpaid, in homeless services organizations must provide proof of vaccination. If eligible for a booster shot, proof of booster is also required. If not fully vaccinated, weekly COVID-19 testing is necessary depending on the program. Please submit proof of vaccination to HR@safeplaceforyouth.org. To request a reasonable accommodation or exemption, please get in touch with HR at the same email address. It's important to note that these accommodations are limited.
Driver Positions:
Applicants are required to provide a copy of their driving record from the Department of Motor Vehicles, along with a copy of their valid driver's license and proof of insurance. Job offers are contingent upon a satisfactory driving record. Examples of an unsatisfactory driving record include:
Suspended or revoked licenseThree or more moving violations in the past 36 monthsAny violations, including drugs, alcohol, controlled substances, within the past 24 monthsReckless driving, including hit and runs, within the past 24 monthsAt fault accidents, resulting in fatality or serious injury, within the past 5 years
The motor vehicle record will need to include a review of all states listed on the individual's employment application and resume. See instructions on obtaining your driving record below:
https://www.dmv.ca.gov/portal/customer-service/request-vehicle-or-driver-records/online-driver-record-request/
For driver positions, driving is an essential job function and cannot be reasonably accommodated, employment may be discontinued.
NOTE:
All staff members will be considered introductory employees for the first three months of employment and will not be considered regular employees until the conclusion of this period. SPY reserves the right to extend an employee's introductory period.
In no way does the expiration of this introductory period change the fact that all employees are at-will.
It is the supervisor's responsibility to orient the employee and to communicate the expectations of the supervisor and SPY, as well as to evaluate whether the employee has the necessary level of skill, job knowledge, motivation, and attitude to become a regular member of the SPY staff. New employees are also encouraged to seek guidance and assistance during this period. Employees who fail to demonstrate the expected commitment, performance and attitude may be terminated at any time during the introductory period. However, completion of the introductory period does not change or alter the "at-will" employment status. Employees continue to have the right to terminate their employment/business relationship at any time, with or without cause or notice, and SPY has the same right. The organization, in its sole discretion, may change the job duties, responsibilities and assignments of any position, at any time.
BENEFITS & PERKS:
Safe Place for Youth offers a competitive benefit package including comprehensive health coverage, 403b with agency contribution, and vacation/sick time. We also offer unique perks including weekly meditation/mindfulness and professional development opportunities that are tailored to your individual career growth.
EEO STATEMENT:
All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. Safe Place for Youth does not discriminate on the basis of any protected status under federal, state, or local law.
Safe Place for Youth is an equal opportunity employer committed to a diverse and inclusive workforce. In addition, the organization will consider employment-qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring.
Please include references in your application
Salary Description
$67,000-$70,000 Annually