Orbit Irrigation
Digital Media Specialist, NA
Orbit Irrigation, Salt Lake City, Utah, United States, 84910
Gardena , a division of the
Husqvarna Group
and
Orbit Irrigation ’s parent company, is looking for a
full-time
Digital Media Specialist
to continue the expansion of the prestigious Gardena Brand into North America. Why should you come work at Gardena? Because we are helping passionate gardeners
Realize Their Gardening Dreams
by developing and manufacturing innovative gardening products.
Are you ready to help passionate gardeners
Realize Their Gardening Dreams ?Are you ready to be part of the brand that is
Shaping Great Experiences
by creating products of premium
Quality ?Are you seeking an employer that
Embraces Sustainability ?Do you have a
Passion for Innovation
and want to be on a team that drives
Innovation
in the gardening market?These are Gardena’s core values and are lived by our team members each day!A Day in the Life of the Digital Media Specialist, NA
The
Digital Media Specialist
is responsible for building the Gardena Brand in the North America region with a focus on Google Ads, Amazon Ads, social media, and other digital marketing mediums. They lead the strategy and execution of digital advertising campaigns that capture and nurture leads targeting new and existing customers, and drive sales to the Gardena Brand. These programs include outreach through targeted digital advertising, retargeting campaigns, email marketing, PR and social influencers, trade shows, integrated sales and marketing campaigns, and cooperative marketing with partners. Their primary focus will be on Google Ads, Amazon Ads, retail.com, social media, and other digital advertising platforms. The Digital Media Specialist will partner with other members of the team to plan and execute promotions, generate content, and report on the effectiveness of marketing efforts.
What are the requirements for this position?
Bachelor’s degree in marketing or another relevant field5+ years of experience in digital marketingExtensive experience working with Google Ads, Meta advertising, Amazon Ads, or other Internet marketing and social/digital platform advertisingExpert in Google Analytics or similar web analytics platformsAre you qualified for this position? If yes, apply NOW!Are there any preferred qualifications?
Experience with ShopifyWe offer great benefits:
Competitive pay (salaried), plus bonusA
free
onsite healthcare clinicFlexible office hours (standard M-F, 8 AM to 5 PM)PTO and paid holidaysMedical, dental, and vision insurancesLife insuranceLong- and short-term disability insurancesEmployee discounts on Orbit and Husqvarna productsSubsidized UTA ECO pass
(Frontrunner, Trax, & buses)And more!Responsibilities:
Manage digital marketing efforts on Google Ads, Amazon Ads, social media, and other internet advertising platforms and channelsLinks internet to the brick-and-mortar brand marketing and business strategy of the company, as well as specific marketing initiativesOwns the end-to-end creation and execution of internet marketing campaigns, including developing campaign strategy, managing content, and ongoing performance optimizationsMonitors, analyzes, and reports campaign performance with but not limited to impressions, clicks, web visitors, video views, collateral downloads, and leadsMonitors and reports on media performance and web analytics to understand usage and effectivenessCreates, executes, and manages marketing campaigns across all channels, including but not limited to Email, paid, social, digital advertising, SEO/SEM and integrated sales and marketing campaignsUtilizes product and brand direction to craft compelling marketing assets to drive engagement including emails, social posts, product video content and landing pagesAssists in the development and implementation of quarterly strategic marketing plans with supporting budget, to drive awareness, including advertising, direct digital/mail, collaborative specials with retailers, coupons, rebates, free product, etc.Works with Sales teams to ensure alignment on campaign follow up messaging and collaborates with Graphic Designers to create contentManages vendor / agency performance as well as evaluation of new toolsUnderstands attributes of the end user and creates target customer profilesMonitors trends in the industry and understands competitionKeeps current on Gardena R&D and product development projectsAbout Gardena
Based in Ulm, Germany,
Gardena
is the preferred brand for millions of home and garden owners worldwide when it comes to garden care. That is because Gardena offers a complete range of all that is required – whether it’s watering systems, pumps, lawn care, robotics, smart systems, tree and shrub care, garden tools, soil cultivation or city gardening. Today, Gardena is the leading brand for high-quality garden tools in Europe and represented in more than 80 countries all over the world. Gardena was founded in 1961 and has been a division of the Husqvarna Group since 2007. They are the parent company to Orbit Irrigation, who has enjoyed continued success for over 50 years. Our mission is to help passionate gardeners
Realize Their Gardening Dreams !
Learn more at:
https://us.gardena.com/https://www.orbitonline.com/https://www.husqvarnagroup.com/en/
Gardena is an Equal Employment Opportunity employer committed to providing equal opportunity in all employment practices. Gardena prohibits discrimination, harassment, and retaliation in employment against race; color; religion; national origin; gender; sexual orientation; pregnancy; age; disability; service member status; or any other category protected by federal, state, or local law. Gardena also participates in E-Verify. Reference checks are a prerequisite for employment. All offers are contingent on completion of a drug screening and may be contingent on completion of a criminal background check. All successful candidates must provide original documents that will establish their identity and eligibility to work in the United States as required by the Immigration Reform and Control Act.
Husqvarna Group
and
Orbit Irrigation ’s parent company, is looking for a
full-time
Digital Media Specialist
to continue the expansion of the prestigious Gardena Brand into North America. Why should you come work at Gardena? Because we are helping passionate gardeners
Realize Their Gardening Dreams
by developing and manufacturing innovative gardening products.
Are you ready to help passionate gardeners
Realize Their Gardening Dreams ?Are you ready to be part of the brand that is
Shaping Great Experiences
by creating products of premium
Quality ?Are you seeking an employer that
Embraces Sustainability ?Do you have a
Passion for Innovation
and want to be on a team that drives
Innovation
in the gardening market?These are Gardena’s core values and are lived by our team members each day!A Day in the Life of the Digital Media Specialist, NA
The
Digital Media Specialist
is responsible for building the Gardena Brand in the North America region with a focus on Google Ads, Amazon Ads, social media, and other digital marketing mediums. They lead the strategy and execution of digital advertising campaigns that capture and nurture leads targeting new and existing customers, and drive sales to the Gardena Brand. These programs include outreach through targeted digital advertising, retargeting campaigns, email marketing, PR and social influencers, trade shows, integrated sales and marketing campaigns, and cooperative marketing with partners. Their primary focus will be on Google Ads, Amazon Ads, retail.com, social media, and other digital advertising platforms. The Digital Media Specialist will partner with other members of the team to plan and execute promotions, generate content, and report on the effectiveness of marketing efforts.
What are the requirements for this position?
Bachelor’s degree in marketing or another relevant field5+ years of experience in digital marketingExtensive experience working with Google Ads, Meta advertising, Amazon Ads, or other Internet marketing and social/digital platform advertisingExpert in Google Analytics or similar web analytics platformsAre you qualified for this position? If yes, apply NOW!Are there any preferred qualifications?
Experience with ShopifyWe offer great benefits:
Competitive pay (salaried), plus bonusA
free
onsite healthcare clinicFlexible office hours (standard M-F, 8 AM to 5 PM)PTO and paid holidaysMedical, dental, and vision insurancesLife insuranceLong- and short-term disability insurancesEmployee discounts on Orbit and Husqvarna productsSubsidized UTA ECO pass
(Frontrunner, Trax, & buses)And more!Responsibilities:
Manage digital marketing efforts on Google Ads, Amazon Ads, social media, and other internet advertising platforms and channelsLinks internet to the brick-and-mortar brand marketing and business strategy of the company, as well as specific marketing initiativesOwns the end-to-end creation and execution of internet marketing campaigns, including developing campaign strategy, managing content, and ongoing performance optimizationsMonitors, analyzes, and reports campaign performance with but not limited to impressions, clicks, web visitors, video views, collateral downloads, and leadsMonitors and reports on media performance and web analytics to understand usage and effectivenessCreates, executes, and manages marketing campaigns across all channels, including but not limited to Email, paid, social, digital advertising, SEO/SEM and integrated sales and marketing campaignsUtilizes product and brand direction to craft compelling marketing assets to drive engagement including emails, social posts, product video content and landing pagesAssists in the development and implementation of quarterly strategic marketing plans with supporting budget, to drive awareness, including advertising, direct digital/mail, collaborative specials with retailers, coupons, rebates, free product, etc.Works with Sales teams to ensure alignment on campaign follow up messaging and collaborates with Graphic Designers to create contentManages vendor / agency performance as well as evaluation of new toolsUnderstands attributes of the end user and creates target customer profilesMonitors trends in the industry and understands competitionKeeps current on Gardena R&D and product development projectsAbout Gardena
Based in Ulm, Germany,
Gardena
is the preferred brand for millions of home and garden owners worldwide when it comes to garden care. That is because Gardena offers a complete range of all that is required – whether it’s watering systems, pumps, lawn care, robotics, smart systems, tree and shrub care, garden tools, soil cultivation or city gardening. Today, Gardena is the leading brand for high-quality garden tools in Europe and represented in more than 80 countries all over the world. Gardena was founded in 1961 and has been a division of the Husqvarna Group since 2007. They are the parent company to Orbit Irrigation, who has enjoyed continued success for over 50 years. Our mission is to help passionate gardeners
Realize Their Gardening Dreams !
Learn more at:
https://us.gardena.com/https://www.orbitonline.com/https://www.husqvarnagroup.com/en/
Gardena is an Equal Employment Opportunity employer committed to providing equal opportunity in all employment practices. Gardena prohibits discrimination, harassment, and retaliation in employment against race; color; religion; national origin; gender; sexual orientation; pregnancy; age; disability; service member status; or any other category protected by federal, state, or local law. Gardena also participates in E-Verify. Reference checks are a prerequisite for employment. All offers are contingent on completion of a drug screening and may be contingent on completion of a criminal background check. All successful candidates must provide original documents that will establish their identity and eligibility to work in the United States as required by the Immigration Reform and Control Act.