GSM Outdoors
Senior Director of Marketing
GSM Outdoors, Irving, Texas, United States, 75084
Job Type
Full-time
Description
Job Purpose:
The Senior Director - Marketing will take a leadership, planning and executional role over marketing for key GSM brands - including web, digital, traditional advertising, sponsorship agreements, events, social media, website and brand development.
An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.
Summary of Essential Job Duties:
Develop and implement comprehensive omnichannel marketing campaigns for key GSM brands.Monitor and report on the implementation and performance of marketing campaigns across all channels, including both paid and earned.Manage external agency and internal resources to drive paid, owned and earned media strategies for key GSM brands.Liase with brand managers and other marketing team members to strategize, plan and execute product and brand launches.Liase with internal and external teams to implement best practices and growth strategies across high priority web and D2C properties including baits.com and the HuntStand Gear Store.Develop, implement and manage a comprehensive strategy to maximize pro-staff, influencers and event sponsorship.Manage, build and lead a high performance team of marketers.Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Brand MarketingDigital MarketingSocial Media MarketingPro-Staff ManagementLive Event MarketingTeam LeadershipProject/Campaign ManagementStrategic ThinkingData and KPI AnalysisEmail Marketing (Klaviyo preferred)Google AnalyticsKnowledge of HTML / CSSCopywritingAdobe Creative SuiteMicrosoft Office 365 and related toolsAbility to multitask and meet deadlines while maintaining attention to detail.Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset.Required Education and Experience:
Bachelor's degree in Business, Marketing, commerce or related field.10+ Years experience in managing successful marketing campaigns.
Full-time
Description
Job Purpose:
The Senior Director - Marketing will take a leadership, planning and executional role over marketing for key GSM brands - including web, digital, traditional advertising, sponsorship agreements, events, social media, website and brand development.
An individual must be able to successfully perform the essential functions of this position with or without a reasonable accommodation.
Summary of Essential Job Duties:
Develop and implement comprehensive omnichannel marketing campaigns for key GSM brands.Monitor and report on the implementation and performance of marketing campaigns across all channels, including both paid and earned.Manage external agency and internal resources to drive paid, owned and earned media strategies for key GSM brands.Liase with brand managers and other marketing team members to strategize, plan and execute product and brand launches.Liase with internal and external teams to implement best practices and growth strategies across high priority web and D2C properties including baits.com and the HuntStand Gear Store.Develop, implement and manage a comprehensive strategy to maximize pro-staff, influencers and event sponsorship.Manage, build and lead a high performance team of marketers.Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Brand MarketingDigital MarketingSocial Media MarketingPro-Staff ManagementLive Event MarketingTeam LeadershipProject/Campaign ManagementStrategic ThinkingData and KPI AnalysisEmail Marketing (Klaviyo preferred)Google AnalyticsKnowledge of HTML / CSSCopywritingAdobe Creative SuiteMicrosoft Office 365 and related toolsAbility to multitask and meet deadlines while maintaining attention to detail.Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset.Required Education and Experience:
Bachelor's degree in Business, Marketing, commerce or related field.10+ Years experience in managing successful marketing campaigns.