RedSail Technologies, LLC
VP, Marketing
RedSail Technologies, LLC, Irving, Texas, United States, 75084
Our Company:
RedSail Technologies TM is a dynamic mid-market healthcare technology company focused on transforming retail and long-term care pharmacy. RedSail Technologies' mission is to leverage technology to create the most profitable, clinically-advanced pharmacy network in the country. RedSail Technologies has over 700 employees across the US, with offices in Spartanburg, SC, Irving, TX, Oak Brook, IL, Pittsburgh, PA, and Shreveport, LA and serves more than 12,000 pharmacies nationwide and growing.
Position Summary:
The VP, Marketing will lead branding and marketing activity across all of RedSail, supporting sales activity for multiple business units and products. The VP of Marketing should:Take a data-driven approach to define marketing activities, prioritize projects, and allocate resourcesDevelop a strong partnership with sales teams across the organization and maintain a sense of ownership of sales resultsPresent and partner with the executive leadership teamDevelop, track, and refine marketing strategies for novel pharmaceutical products in development (pipeline products) associated with established and emerging pharmaceutical companies.Lead successful marketing campaigns for both Small-Medium Business sales and Enterprise salesDevelop and maintain a marketing strategy for pharma and pharmacyManage, measure, and evolve ongoing marketing activities, including tradeshows, customer conferences, podcasts, newsletters, website development, SEO, and email marketingDefine the brand strategy across the company and products and harmonize and position existing brandsParticipate in annual business planning and define marketing needs to drive overall business goalsLead and coach a team of 15-20 FTEsAs part of these activities, the VP, Marketing will be responsible for collaborating with senior leaders across the company. A successful candidate will have demonstrated the ability to drive sales through marketing activity and will have experience with Pharma (either as an employee or vendor). This is an excellent opportunity to work with talented group of people in a growing industry with a high level of visibility and strong career development opportunities.
Supervisory Responsibilities
Leads a department of 15-20 FTEsQualifications:
10-15 years of experience selling into pharma10 years of experience in a leadership roleStrong business acumen and analytical mindsetDemonstrated ability to design and implement successful marketing campaigns in a B2B environmentSolid knowledge of SEO, web analytics, and similarExperience with CRM software and digital marketing tools and techniquesClear perspective on managing complex brand environmentsExperience marketing to or marketing for PharmaStrong communication and interpersonal skillsAbility to travel 25%Non-Direct Required Skills
Goal-orientedAbility to build relationships in a distributed environment, with colleagues across multiple offices and remoteDeadline-drivenPatient, active listenerExcellent executive presence and presentation skillsSuperior communication skillsEducation and/or Experience
Bachelor's Degree in a relevant disciplineMBA optionalLocation
Irving, TX (DFW metropolitan area), Cranberry Township, PA (Pittsburgh metropolitan area), Oak Brook, IL (Chicago metropolitan area), or Spartanburg, SC,Role is expected to be in the office 2-3 days per week and will work extensively with teams in other offices and remotelyLanguage Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Computer Skills
Has advanced basic computer job skills including logging on to systems, ability to communicate by email, ability to compose documents, enter database information, create presentations, download forms, and preserve/backup important data. Must possess intermediate level skill in Microsoft Office.
Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. There are no special vision requirements.
Work Environment
The work environment characteristics described here are representative of those encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.
RedSail Technologies TM is a dynamic mid-market healthcare technology company focused on transforming retail and long-term care pharmacy. RedSail Technologies' mission is to leverage technology to create the most profitable, clinically-advanced pharmacy network in the country. RedSail Technologies has over 700 employees across the US, with offices in Spartanburg, SC, Irving, TX, Oak Brook, IL, Pittsburgh, PA, and Shreveport, LA and serves more than 12,000 pharmacies nationwide and growing.
Position Summary:
The VP, Marketing will lead branding and marketing activity across all of RedSail, supporting sales activity for multiple business units and products. The VP of Marketing should:Take a data-driven approach to define marketing activities, prioritize projects, and allocate resourcesDevelop a strong partnership with sales teams across the organization and maintain a sense of ownership of sales resultsPresent and partner with the executive leadership teamDevelop, track, and refine marketing strategies for novel pharmaceutical products in development (pipeline products) associated with established and emerging pharmaceutical companies.Lead successful marketing campaigns for both Small-Medium Business sales and Enterprise salesDevelop and maintain a marketing strategy for pharma and pharmacyManage, measure, and evolve ongoing marketing activities, including tradeshows, customer conferences, podcasts, newsletters, website development, SEO, and email marketingDefine the brand strategy across the company and products and harmonize and position existing brandsParticipate in annual business planning and define marketing needs to drive overall business goalsLead and coach a team of 15-20 FTEsAs part of these activities, the VP, Marketing will be responsible for collaborating with senior leaders across the company. A successful candidate will have demonstrated the ability to drive sales through marketing activity and will have experience with Pharma (either as an employee or vendor). This is an excellent opportunity to work with talented group of people in a growing industry with a high level of visibility and strong career development opportunities.
Supervisory Responsibilities
Leads a department of 15-20 FTEsQualifications:
10-15 years of experience selling into pharma10 years of experience in a leadership roleStrong business acumen and analytical mindsetDemonstrated ability to design and implement successful marketing campaigns in a B2B environmentSolid knowledge of SEO, web analytics, and similarExperience with CRM software and digital marketing tools and techniquesClear perspective on managing complex brand environmentsExperience marketing to or marketing for PharmaStrong communication and interpersonal skillsAbility to travel 25%Non-Direct Required Skills
Goal-orientedAbility to build relationships in a distributed environment, with colleagues across multiple offices and remoteDeadline-drivenPatient, active listenerExcellent executive presence and presentation skillsSuperior communication skillsEducation and/or Experience
Bachelor's Degree in a relevant disciplineMBA optionalLocation
Irving, TX (DFW metropolitan area), Cranberry Township, PA (Pittsburgh metropolitan area), Oak Brook, IL (Chicago metropolitan area), or Spartanburg, SC,Role is expected to be in the office 2-3 days per week and will work extensively with teams in other offices and remotelyLanguage Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Computer Skills
Has advanced basic computer job skills including logging on to systems, ability to communicate by email, ability to compose documents, enter database information, create presentations, download forms, and preserve/backup important data. Must possess intermediate level skill in Microsoft Office.
Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. There are no special vision requirements.
Work Environment
The work environment characteristics described here are representative of those encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.