BioSpace, Inc.
Associate Director, HCP Media Insights and Analytics
BioSpace, Inc., Indianapolis, Indiana, us, 46262
Job Details
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.
Organization Overview
Our Lilly Business Insights and Analytics (BI&A) team is comprised of 350+ individuals with a wide range of backgrounds and experiences. We enable relevant, real-time, data driven business decisions across Marketing, Sales, Medical Affairs, and a range of other functions across Lilly, leading to best-in-class customer engagements that improve patient outcomes.
Responsibilities
Associate Director, BI&A HCP Media is responsible for collaborating across teams to evolve our best-in-class analytical approaches and measurement practices for digital and direct Healthcare Professional (HCP) Media. They play a critical role in our media analytics practice by ensuring the accuracy, completeness, and consistency of healthcare professional (HCP) media data across various channels. They collaborate extensively with multi-functional teams to evolve our media data foundation for analytics and marketing technology (martech) enablement to enhance the value of media across Lilly.
An ideal candidate is energized by a continually evolving environment and possesses a blend of analytical expertise and critical thinking. They have high learning agility and can quickly build trust and rapport with colleagues and leaders at varying levels. They champion a collaborative team culture and have a track record of being bold, fast and clear.Data Oversight:
Ensure meticulous oversight of all processes related to HCP media performance and cost data, including systematic validation of accuracy and completeness across various communication channels. Collaborate with multi-functional teams to evolve preprocessing pipelines.Unification of Media Data:
Collaborate closely with domain experts to unify media data from disparate sources, implementing data integration strategies to create a cohesive view of HCP interactions across channels. Serve as Data Product Owner for multiple sources.Reporting and Insights:
Lead the development and maintenance of interactive media performance dashboards. Drive requirements to enable self-serve and guided analytics, prioritizing key business decisions for efficiency and effectiveness. Proactively coordinate learning, knowledge sharing, and training across teams, ensuring analytical insights are shared and applied.Tagging and Taxonomy:
Lead efforts related to media tagging and taxonomy for HCP media data while collaborating with consumer media to define standardized tags, categories, values, and deployment with an aim to enhance data organization and search-ability. Enact consistent practices & processes across platforms in collaboration with Media Operations.Innovate:
Continually upskill, embed and motivate change tied to new and evolving practices around personalization, content, real time, etc.Data Compliance:
Ensure compliance with all privacy and contractual obligations related to the use of data.Business Understanding:
Gain a deep understanding of HCP media execution, performance, Brand/Business Unit strategies, media objectives, and data sources.Organizational Change & Stakeholder Management:
Develop and lead collaborative relationships with stakeholders and teammates, championing data-driven organizational change.New Opportunities:
Other Key Initiatives / Special Projects on an ongoing basis.
This position reports to Executive Director, BI&A Capabilities & Innovation.
Basic Requirements
Bachelor's Degree in Business Administration, Finance, Statistics, Computer Science, Business Analytics, Economics, Marketing, Mathematics, or Bachelor's Degree with equivalent subject matter work experienceAt least 5 years of industry experienceQualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
Additional Skills/Preferences
Direct experience with digital and/or direct media performance analysisFamiliarity with and/or understanding of varied data collection methods for Partner Media data including, but not limited to, direct data transfer and Partner APIsKnowledge of R, SQL, SSIS or other statistical programming languageRobust excel modeling skillsExperience with Omnichannel, HCP Media or HCP MarketingExperience with 1st & 3rd party data sources including: CRM, EHR, social, search, web analytics platforms, direct supplier sources, log files, etc.Experience with Tableau, Power BI or other data visualization toolsProficiency in Excel, Word, and PowerPointExperience with statistical modeling techniquesStrong analytical skills coupled with eye for business, and an ability to think strategically and objectively in an ambiguous environmentAbility to work in a highly collaborative environmentAbility to simplify complexity, communicate clearly and instruct othersDemonstrated success in influencing without authority from associate to leadership levelsConsistent track record in delivering complex cross functional projectsSuperb communication (written & verbal), interpersonal skills and prioritization skills with attention to detailHigh level of motivation and a strong desire to find creative solutions to challenging situationsExperience with prescription claims data
Additional Information
Travel Percentage: less than 10%Lilly currently anticipates that the base salary for this position could range from between $124,500 to $182,600 and will depend, in part, on the successful candidate's qualifications for the role, including education and experience. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Of course, the compensation described above is subject to change and could be higher or lower than the range described above. Further, Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively "Lilly") are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women's Network, Working and Living with Disabilities. Learn more about all of our groups.
#WeAreLilly
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.
Organization Overview
Our Lilly Business Insights and Analytics (BI&A) team is comprised of 350+ individuals with a wide range of backgrounds and experiences. We enable relevant, real-time, data driven business decisions across Marketing, Sales, Medical Affairs, and a range of other functions across Lilly, leading to best-in-class customer engagements that improve patient outcomes.
Responsibilities
Associate Director, BI&A HCP Media is responsible for collaborating across teams to evolve our best-in-class analytical approaches and measurement practices for digital and direct Healthcare Professional (HCP) Media. They play a critical role in our media analytics practice by ensuring the accuracy, completeness, and consistency of healthcare professional (HCP) media data across various channels. They collaborate extensively with multi-functional teams to evolve our media data foundation for analytics and marketing technology (martech) enablement to enhance the value of media across Lilly.
An ideal candidate is energized by a continually evolving environment and possesses a blend of analytical expertise and critical thinking. They have high learning agility and can quickly build trust and rapport with colleagues and leaders at varying levels. They champion a collaborative team culture and have a track record of being bold, fast and clear.Data Oversight:
Ensure meticulous oversight of all processes related to HCP media performance and cost data, including systematic validation of accuracy and completeness across various communication channels. Collaborate with multi-functional teams to evolve preprocessing pipelines.Unification of Media Data:
Collaborate closely with domain experts to unify media data from disparate sources, implementing data integration strategies to create a cohesive view of HCP interactions across channels. Serve as Data Product Owner for multiple sources.Reporting and Insights:
Lead the development and maintenance of interactive media performance dashboards. Drive requirements to enable self-serve and guided analytics, prioritizing key business decisions for efficiency and effectiveness. Proactively coordinate learning, knowledge sharing, and training across teams, ensuring analytical insights are shared and applied.Tagging and Taxonomy:
Lead efforts related to media tagging and taxonomy for HCP media data while collaborating with consumer media to define standardized tags, categories, values, and deployment with an aim to enhance data organization and search-ability. Enact consistent practices & processes across platforms in collaboration with Media Operations.Innovate:
Continually upskill, embed and motivate change tied to new and evolving practices around personalization, content, real time, etc.Data Compliance:
Ensure compliance with all privacy and contractual obligations related to the use of data.Business Understanding:
Gain a deep understanding of HCP media execution, performance, Brand/Business Unit strategies, media objectives, and data sources.Organizational Change & Stakeholder Management:
Develop and lead collaborative relationships with stakeholders and teammates, championing data-driven organizational change.New Opportunities:
Other Key Initiatives / Special Projects on an ongoing basis.
This position reports to Executive Director, BI&A Capabilities & Innovation.
Basic Requirements
Bachelor's Degree in Business Administration, Finance, Statistics, Computer Science, Business Analytics, Economics, Marketing, Mathematics, or Bachelor's Degree with equivalent subject matter work experienceAt least 5 years of industry experienceQualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.
Additional Skills/Preferences
Direct experience with digital and/or direct media performance analysisFamiliarity with and/or understanding of varied data collection methods for Partner Media data including, but not limited to, direct data transfer and Partner APIsKnowledge of R, SQL, SSIS or other statistical programming languageRobust excel modeling skillsExperience with Omnichannel, HCP Media or HCP MarketingExperience with 1st & 3rd party data sources including: CRM, EHR, social, search, web analytics platforms, direct supplier sources, log files, etc.Experience with Tableau, Power BI or other data visualization toolsProficiency in Excel, Word, and PowerPointExperience with statistical modeling techniquesStrong analytical skills coupled with eye for business, and an ability to think strategically and objectively in an ambiguous environmentAbility to work in a highly collaborative environmentAbility to simplify complexity, communicate clearly and instruct othersDemonstrated success in influencing without authority from associate to leadership levelsConsistent track record in delivering complex cross functional projectsSuperb communication (written & verbal), interpersonal skills and prioritization skills with attention to detailHigh level of motivation and a strong desire to find creative solutions to challenging situationsExperience with prescription claims data
Additional Information
Travel Percentage: less than 10%Lilly currently anticipates that the base salary for this position could range from between $124,500 to $182,600 and will depend, in part, on the successful candidate's qualifications for the role, including education and experience. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Of course, the compensation described above is subject to change and could be higher or lower than the range described above. Further, Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.
Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively "Lilly") are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( Lilly_Recruiting_Compliance@lists.lilly.com ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.
Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women's Network, Working and Living with Disabilities. Learn more about all of our groups.
#WeAreLilly