Nestle
Manager Shopper Marketing - East Coast Region
Nestle, Seattle, Washington, us, 98127
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
Job Description
Nestlé Coffee Partners (NCP) is on a mission to elevate how our consumers experience coffee. With brands like Starbucks, Nescafé, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and the moments it creates. Our Seattle office provides an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers and shoppers every single day. Together, we will brew remarkable things.
This is a remote role on the East Coast
Job Summary and Mission
The Coffee category is one of the most dynamic and fastest growing in retail. Consumers’ and shoppers’ love affair with these products means that they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager for the Nestlé Coffee Partners (NCP) for the East Regional business (including grocery and club retailers), you will be responsible for designing and executing programs that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. Putting our shoppers at the center of everything we do, this role supports and partners with the Nestlé Coffee Partners (NCP) Sales teams and Brand teams to drive awareness and purchase of our products.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Lead Shopper Marketing Agenda for the East Regional business, identifying the core shopper insights, setting objectives, developing & executing the marketing plans to deliver business goals.
The expert of omnichannel marketing including Retail Media Networks, digital strategy & activation along with in-store opportunities to connect with shoppers across the shopper journey. Provide paid search thought leadership and collaborate with paid search agency and internal stakeholders to optimize ROAS, share of search, keyword strategy and online share.
Leads the management of agencies and vendors that includes briefing the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders. Manages a shopper marketing budget, with responsibility for both working and non-working dollars.
Spearhead development and share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate marketing tactics and cutting-edge program activation elements.
Build and maintains multi-discipline relationships within the organization and with the East Regional sales team across multiple retailers, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, sales meetings, Investment requests, etc.
Qualifications
Summary of Experience
Minimum of 7 years of CPG brand/marketing and/or Shopper Marketing experience.
3+ years of traditional CPG Shopper marketing role preferred.
Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge.
General manager mindset, thought leader, and skilled collaborator with strong communication (clear and concise storytelling).
Experience in Sales & Marketing, leading marketing and/or shopper communication.
Strong attention to detail and follow through.
Thrives in change and comfortable with ambiguity.
Basic Qualifications
Bachelor’s degree or 7+ years of US military experience
Required Knowledge, Skills and Abilities
Strong collaborative nature: ability to work in a cross-functional team environment.
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
Financial acumen related to managing a budget, ROI analysis and budget optimization.
Influential and effective communicator proficient in storytelling and negotiating.
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
Understanding of the omni-channel environment with proficiency in paid search investment
Deep understanding of US Retailers and their go-to-market strategies.
Excellent written and verbal communication skills.
Advanced skills in Microsoft PowerPoint, Excel, and Word.
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
308153
The approximate pay range for this position is $109,000 to $140,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com)
It is our business imperative to remain a very inclusive workplace.
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship.
Job Description
Nestlé Coffee Partners (NCP) is on a mission to elevate how our consumers experience coffee. With brands like Starbucks, Nescafé, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals passionate about sharing their love of coffee and the moments it creates. Our Seattle office provides an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers and shoppers every single day. Together, we will brew remarkable things.
This is a remote role on the East Coast
Job Summary and Mission
The Coffee category is one of the most dynamic and fastest growing in retail. Consumers’ and shoppers’ love affair with these products means that they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager for the Nestlé Coffee Partners (NCP) for the East Regional business (including grocery and club retailers), you will be responsible for designing and executing programs that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. Putting our shoppers at the center of everything we do, this role supports and partners with the Nestlé Coffee Partners (NCP) Sales teams and Brand teams to drive awareness and purchase of our products.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Lead Shopper Marketing Agenda for the East Regional business, identifying the core shopper insights, setting objectives, developing & executing the marketing plans to deliver business goals.
The expert of omnichannel marketing including Retail Media Networks, digital strategy & activation along with in-store opportunities to connect with shoppers across the shopper journey. Provide paid search thought leadership and collaborate with paid search agency and internal stakeholders to optimize ROAS, share of search, keyword strategy and online share.
Leads the management of agencies and vendors that includes briefing the shopper marketing agency, evaluating strategy and creative, communication across key stakeholders. Manages a shopper marketing budget, with responsibility for both working and non-working dollars.
Spearhead development and share out of program measurement, evaluation, and analysis. Demonstrates the ability to optimize future programs to deliver the best return. Test & learn mentality to evaluate marketing tactics and cutting-edge program activation elements.
Build and maintains multi-discipline relationships within the organization and with the East Regional sales team across multiple retailers, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, sales meetings, Investment requests, etc.
Qualifications
Summary of Experience
Minimum of 7 years of CPG brand/marketing and/or Shopper Marketing experience.
3+ years of traditional CPG Shopper marketing role preferred.
Intermediate to advanced analytics, digital/e-commerce and omni-commerce knowledge.
General manager mindset, thought leader, and skilled collaborator with strong communication (clear and concise storytelling).
Experience in Sales & Marketing, leading marketing and/or shopper communication.
Strong attention to detail and follow through.
Thrives in change and comfortable with ambiguity.
Basic Qualifications
Bachelor’s degree or 7+ years of US military experience
Required Knowledge, Skills and Abilities
Strong collaborative nature: ability to work in a cross-functional team environment.
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills.
Financial acumen related to managing a budget, ROI analysis and budget optimization.
Influential and effective communicator proficient in storytelling and negotiating.
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors.
Understanding of the omni-channel environment with proficiency in paid search investment
Deep understanding of US Retailers and their go-to-market strategies.
Excellent written and verbal communication skills.
Advanced skills in Microsoft PowerPoint, Excel, and Word.
Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.
308153
The approximate pay range for this position is $109,000 to $140,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with Company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Making an Impact | Nestle Careers (nestlejobs.com)
It is our business imperative to remain a very inclusive workplace.
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy