Expeditors
Marketing Manager
Expeditors, Seattle, Washington, us, 98127
Expeditors is a global logistics company headquartered in Seattle, Washington. The Company employs trained professionals in 176 district offices and numerous branch locations located on six continents linked into a seamless worldwide network through an integrated information management system. Services include the consolidation or forwarding of air and ocean freight, customs brokerage, vendor consolidation, cargo insurance, time-definite transportation, order management, warehousing and distribution and customized logistics solutions.
As a marketer overseeing all global Expeditors efforts, you will create content that shares our story and vision, promotes our products, services, and brands, and supports revenue growth. Responsible for conducting market research about consumer requirements, habits and trends. Lead inbound/content marketing activities, SEO/M, social media, targeted campaigns, and collaborate with subject matter experts to transition digital engagement to real world interactions. Ensure consistency across marketing teams on global efforts. Engage in a managerial role to secure the right resources so the end result is communicated clearly in a visually compelling manner and supports revenue.
Brainstorm and develop ideas for timely and relevant marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas
Liaise with external vendors to execute promotional events and campaigns
Plan and execute initiatives to reach the target audience through appropriate channels. Assist in analyzing marketing data to help shape future marketing strategies
Write, edit, and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, etc.
Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of platforms
Work closely with our corporate design and media teams to develop content that generates results
Use your editing and content management skills to publish content across various digital platforms
Use your knowledge of SEO and content development to create marketing material that showcases our company as a leader within the industry
Become an influencer who makes an impact on the company and within the industry through the production of digital content that supports revenue growth
Excellent writing skills with unblemished grammar expertise
3-5 years of experience working with other writers and editors to complete projects
3-5 years of experience in SEO writing, internet research, online marketing, and lead generation
3-5 years of knowledge of web analytics, email marketing, SEO among all other digital marketing techniques
Experience in writing about various topics and many types of businesses
Ability to transform complex data into a much more understandable or user-friendly format
Work in a fast pace environment and meet deadlines
BS Marketing, Communication, English, Journalism or related fields
Excellent time management skills, including prioritizing, scheduling and adapting as necessary
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS office, marketing software and applications
Well-organized and detail oriented
Commercial awareness partnered with a creative mind
Effectively develop cross functional relationships with product, service and geography that focus on company strategy and initiatives
Develop ideas that will impact the global network
Present concepts effectively to senior executives
Supervise two junior staff employees
Expected Salary: $90,000 - $120,000
Can be based out of any of Expeditors' offices.
Expeditors offers excellent benefits:
Paid Vacation (first year prorated based off month of hire then eligible for 15 days)
Holidays (10)
Flexible Days (2)
Paid Sick Time (accrual rate of 1 hour of sick time per 30 hours paid)
401(k) Retirement Savings Plan with employer match
Employee Stock Purchase Plan (ESPP)
Medical, Prescription Drug, Dental & Vision Coverage
Health Savings Account (HSA)
Life and Disability Insurance
Paid Parental Leave (additional eligibility criteria)
Dependent Care Flexible Spending Account (DC FSA)
Commuter Benefit
Employee Assistance Program (EAP)
Training and Personnel Development Program
Educational Assistance and Reimbursement
All your information will be kept confidential according to EEO Guidelines.
As a marketer overseeing all global Expeditors efforts, you will create content that shares our story and vision, promotes our products, services, and brands, and supports revenue growth. Responsible for conducting market research about consumer requirements, habits and trends. Lead inbound/content marketing activities, SEO/M, social media, targeted campaigns, and collaborate with subject matter experts to transition digital engagement to real world interactions. Ensure consistency across marketing teams on global efforts. Engage in a managerial role to secure the right resources so the end result is communicated clearly in a visually compelling manner and supports revenue.
Brainstorm and develop ideas for timely and relevant marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas
Liaise with external vendors to execute promotional events and campaigns
Plan and execute initiatives to reach the target audience through appropriate channels. Assist in analyzing marketing data to help shape future marketing strategies
Write, edit, and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, etc.
Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of platforms
Work closely with our corporate design and media teams to develop content that generates results
Use your editing and content management skills to publish content across various digital platforms
Use your knowledge of SEO and content development to create marketing material that showcases our company as a leader within the industry
Become an influencer who makes an impact on the company and within the industry through the production of digital content that supports revenue growth
Excellent writing skills with unblemished grammar expertise
3-5 years of experience working with other writers and editors to complete projects
3-5 years of experience in SEO writing, internet research, online marketing, and lead generation
3-5 years of knowledge of web analytics, email marketing, SEO among all other digital marketing techniques
Experience in writing about various topics and many types of businesses
Ability to transform complex data into a much more understandable or user-friendly format
Work in a fast pace environment and meet deadlines
BS Marketing, Communication, English, Journalism or related fields
Excellent time management skills, including prioritizing, scheduling and adapting as necessary
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS office, marketing software and applications
Well-organized and detail oriented
Commercial awareness partnered with a creative mind
Effectively develop cross functional relationships with product, service and geography that focus on company strategy and initiatives
Develop ideas that will impact the global network
Present concepts effectively to senior executives
Supervise two junior staff employees
Expected Salary: $90,000 - $120,000
Can be based out of any of Expeditors' offices.
Expeditors offers excellent benefits:
Paid Vacation (first year prorated based off month of hire then eligible for 15 days)
Holidays (10)
Flexible Days (2)
Paid Sick Time (accrual rate of 1 hour of sick time per 30 hours paid)
401(k) Retirement Savings Plan with employer match
Employee Stock Purchase Plan (ESPP)
Medical, Prescription Drug, Dental & Vision Coverage
Health Savings Account (HSA)
Life and Disability Insurance
Paid Parental Leave (additional eligibility criteria)
Dependent Care Flexible Spending Account (DC FSA)
Commuter Benefit
Employee Assistance Program (EAP)
Training and Personnel Development Program
Educational Assistance and Reimbursement
All your information will be kept confidential according to EEO Guidelines.