Director of Marketing

Our client, a well-funded EdTech company, is looking to add a Director of Marketing to their growing team. You'll be a strategic leader, crafting innovative marketing campaigns that fuel brand awareness, lead generation, and sales growth.Here's what you'll do (50%):Develop a data-centric marketing strategy informed by AB testing, website analytics, and market research.Oversee all aspects of social media marketing on Facebook, Instagram, and LinkedIn.Craft compelling content for various marketing channels (think website, email, social media).Stay ahead of the curve on emerging marketing trends and best practices.Here's where you'll truly shine (50%):Go above and beyond execution – you'll be rolling up your sleeves to implement your strategies.Leverage your EdTech/E-Learning background to understand our audience and their needs.Plan and execute engaging events (think conferences, webinars) to connect with potential customers.Bonus points for rocking some graphic design skills (think visuals for social media and marketing materials).About You:10+ years of marketing experience, with a proven track record of success.Expertise in AB testing, website analytics, and data analysis for marketing purposes.Experience using Facebook, Instagram, and LinkedIn for marketing.A self-starter who thrives in a fast-paced environment (think "get it done" attitude).Deep understanding of the EdTech/E-Learning industry.Experience planning events and conferences is a plus.Bonus points for:An eye for design and a knack for creating eye-catching visuals.The Perks:Work from anywhere (mostly remote) with bi-quarterly team meetups in Raleigh, NC.Collaborative and supportive work environment (we value open communication and helping each other grow).The opportunity to make a real impact on a growing EdTech company.Healthcare stipend, 4% match on Roth IRA, PTO and more!This is a hands-on leadership role, not a management position.

You will be supporting two team members from the sales department, but you won't be directly supervising anyone.Salary:

Competitive, commensurate with experience.