ATPCO
Manager Product Marketing and Programming
ATPCO, Sterling, Virginia, United States, 22170
Job Description
As Manager of Product Marketing and Programming, you will contribute to the overall integrated product strategies to drive awareness, consideration, and the adoption of our solutions. This role will assist in leading a team of product marketers while driving the strategy for bringing ATPCO’s products and solutions to market. You will serve as spokesperson and subject matter expert for the products and drive marketing decision-making while further differentiating the product within the industry. This role requires proven storytelling expertise, strategic thinking, business acumen, collaboration, and a passion for the customer. This position will have an integral role in the company’s event programming strategy for our hosted events, specifically ATPCO’s annual Elevate conference that brings together 400 airline and aviation executives and ATPCO’s annual customer focused meetings.
You Will:
Focus on providing thought leadership and guiding the product marketing team in the right direction for the success of the product(s)
Lead tactical execution planning for the marketing of products and guide decision making when necessary
Support the strategy development of go-to-market campaigns by leveraging consumer insights, content marketing, social/web/email platform marketing, ABM (account-based marketing), partner marketing, and other tactics depending upon campaign goals
Collaborate across internal divisions to build and own the messaging and positioning frameworks, value prop, and associated materials for ATPCO products, to amplify ATPCO’s storytelling and brand visibility
Strategize with the marketing team to create compelling event messaging and programming, coordinate with sales to leverage events for lead generation, and work with product teams to showcase products and solutions effectively
Demonstrate high level organizational skills to drive successful end-to-end event programming - from the big picture down to the finest details to enhance customer relations and demonstrate ROI
Ensure each division’s efforts come together to deliver a cohesive program and brand-enhancing event that meets our overall business objectives
The Ideal Candidate:
A dynamic marketer who brings discipline but also an innovative perspective to the role
Prior work experience in product marketing and B2B events and conferences
Demonstrated excellence in verbal and written communication skills, as well as external-facing presentation skills and experience
Ability to work effectively with individuals and teams at all levels of the organization from senior leadership to frontline staff
Ability to manage and lead a team to deliver peak performance
Ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines
Demonstrated ability in using data to build and present business cases to key stakeholders
Strong storytelling skills, being able to take complex thoughts and ideas and communicate them effectively
Knowledge and passion for the airline industry is preferred
Bachelor’s degree in business marketing, communications, or relevant field of study
Salary Range: USD $122,000 - $150,000
The disclosed range estimate has not been adjusted for applicable geographic differential associated with the location
Qualifications:Additional Information
All your information will be kept confidential according to EEO guidelines.
As Manager of Product Marketing and Programming, you will contribute to the overall integrated product strategies to drive awareness, consideration, and the adoption of our solutions. This role will assist in leading a team of product marketers while driving the strategy for bringing ATPCO’s products and solutions to market. You will serve as spokesperson and subject matter expert for the products and drive marketing decision-making while further differentiating the product within the industry. This role requires proven storytelling expertise, strategic thinking, business acumen, collaboration, and a passion for the customer. This position will have an integral role in the company’s event programming strategy for our hosted events, specifically ATPCO’s annual Elevate conference that brings together 400 airline and aviation executives and ATPCO’s annual customer focused meetings.
You Will:
Focus on providing thought leadership and guiding the product marketing team in the right direction for the success of the product(s)
Lead tactical execution planning for the marketing of products and guide decision making when necessary
Support the strategy development of go-to-market campaigns by leveraging consumer insights, content marketing, social/web/email platform marketing, ABM (account-based marketing), partner marketing, and other tactics depending upon campaign goals
Collaborate across internal divisions to build and own the messaging and positioning frameworks, value prop, and associated materials for ATPCO products, to amplify ATPCO’s storytelling and brand visibility
Strategize with the marketing team to create compelling event messaging and programming, coordinate with sales to leverage events for lead generation, and work with product teams to showcase products and solutions effectively
Demonstrate high level organizational skills to drive successful end-to-end event programming - from the big picture down to the finest details to enhance customer relations and demonstrate ROI
Ensure each division’s efforts come together to deliver a cohesive program and brand-enhancing event that meets our overall business objectives
The Ideal Candidate:
A dynamic marketer who brings discipline but also an innovative perspective to the role
Prior work experience in product marketing and B2B events and conferences
Demonstrated excellence in verbal and written communication skills, as well as external-facing presentation skills and experience
Ability to work effectively with individuals and teams at all levels of the organization from senior leadership to frontline staff
Ability to manage and lead a team to deliver peak performance
Ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines
Demonstrated ability in using data to build and present business cases to key stakeholders
Strong storytelling skills, being able to take complex thoughts and ideas and communicate them effectively
Knowledge and passion for the airline industry is preferred
Bachelor’s degree in business marketing, communications, or relevant field of study
Salary Range: USD $122,000 - $150,000
The disclosed range estimate has not been adjusted for applicable geographic differential associated with the location
Qualifications:Additional Information
All your information will be kept confidential according to EEO guidelines.