Synergy Interactive
Group Media Director
Synergy Interactive, Chicago, Illinois, United States, 60290
Daily Duties:Translate Client Goals:
Convert client business objectives into media strategies aimed at achieving specific targets, while driving innovation and test-and-learn agendas for optimal impact.Develop Insights:
Utilize consumer insights, channel effectiveness data, efficiency metrics, and marketplace offerings to create comprehensive 360-degree media strategies.Measurement and Optimization:
Contribute to or develop measurement frameworks for media plans, and guide teams on continuous optimization and campaign improvements.Thought Leadership:
Provide documented best practices and thought leadership for clients.Client Engagement Expansion:
Proactively seek opportunities to broaden client engagement within media and other firm capabilities such as creative, experience, and consulting.Business Development:
Represent the company and the media practice in new business initiatives.
Convert client business objectives into media strategies aimed at achieving specific targets, while driving innovation and test-and-learn agendas for optimal impact.Develop Insights:
Utilize consumer insights, channel effectiveness data, efficiency metrics, and marketplace offerings to create comprehensive 360-degree media strategies.Measurement and Optimization:
Contribute to or develop measurement frameworks for media plans, and guide teams on continuous optimization and campaign improvements.Thought Leadership:
Provide documented best practices and thought leadership for clients.Client Engagement Expansion:
Proactively seek opportunities to broaden client engagement within media and other firm capabilities such as creative, experience, and consulting.Business Development:
Represent the company and the media practice in new business initiatives.