Amazon
Sr. Product Marketing Manager, Amazon Freight Partner, AFP
Amazon, Bellevue, Washington, us, 98009
Description
Would you like to be part of a team focused on driving innovation in the transportation industry, while working to empower small business entrepreneurs, and contribute to Amazon’s sustainability goals? If you have strong customer focus, great instincts for navigating complex and ambiguous situations, and a passion for developing marketing strategies and compelling messaging and communications, you may be a great fit for the Sr. Product Marketing Manager role within Amazon Freight Partner (AFP). The AFP program enables entrepreneurs to start and grow their trucking business alongside Amazon, with exclusive training, ability to hire from their local communities, and long-term business growth potential.
As a key member of the marketing team, you will build go-to-market (GTM) plans, marketing strategies, and program and product messaging for key launches for AFP owners and their drivers. You will dive deep to fully understand the audience and product offering, develop segmentation, and build GTM plans to drive adoption and engage your customer segment. You’ll create product positioning, key benefits, and customer-facing messaging. You will work across channel marketing, customer engagement teams, product and program owners, and other business teams to prioritize and design new marketing strategies and crisp and compelling communications that are informed by customer data and insights. This role owns building mechanisms and working models across teams and will require the ability to influence others. This role uses inputs from customer insights and data to influence the product and program roadmap. You will need to both think strategically to build your marketing plans and work tactically to execute them.
Key job responsibilities
Define the marketing plan and tactics to achieve business objectives for product, program, and service launches, new features, and operational updates
Create the product narrative and write messaging to accelerate adoption and momentum; successfully bring innovative and category-defining products to market
Strategize and execute proactive multi-channel messaging and communications that will bring clarity and transparency to large-scale operational changes
Create, develop, and implement content for in-person events
Work cross-functionally with teams in marketing, product, program management, PR, and other business teams
Provide messaging feedback on campaigns, creative assets, and other customer-facing initiatives
Advocate for the customer, distill market feedback across regions and categories into market intelligence that informs various internal stakeholders and influences product roadmap and business decisions
Inspect performance metrics and create programs and mechanisms to drive results across the full customer lifecycle including monitoring and measuring the effectiveness of communications
Drive storytelling efforts and communication campaigns to both solve business needs, including written communications, executive messaging, infographics, newsletters, and video
Identify opportunities to build scalable mechanisms such as messaging guidelines and communications playbooks
Basic Qualifications
6+ years of relevant experience in product marketing, communications, or other strategy marketing roles
Experience creating product positioning and benefit messaging
Excellent writing skills
Excellent communication skills, able to influence peers and leaders
Desire to work in a fast-paced and ambiguous culture
Experience navigating matrixed organizations
Strong drive for results and ability to take calculated risks
Experience using data and metrics to drive improvements
Proven project management skills
Bachelor’s Degree
Preferred Qualifications
Advanced degree, such as an MBA
Background in corporate communications, PR, journalism, or copywriting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Would you like to be part of a team focused on driving innovation in the transportation industry, while working to empower small business entrepreneurs, and contribute to Amazon’s sustainability goals? If you have strong customer focus, great instincts for navigating complex and ambiguous situations, and a passion for developing marketing strategies and compelling messaging and communications, you may be a great fit for the Sr. Product Marketing Manager role within Amazon Freight Partner (AFP). The AFP program enables entrepreneurs to start and grow their trucking business alongside Amazon, with exclusive training, ability to hire from their local communities, and long-term business growth potential.
As a key member of the marketing team, you will build go-to-market (GTM) plans, marketing strategies, and program and product messaging for key launches for AFP owners and their drivers. You will dive deep to fully understand the audience and product offering, develop segmentation, and build GTM plans to drive adoption and engage your customer segment. You’ll create product positioning, key benefits, and customer-facing messaging. You will work across channel marketing, customer engagement teams, product and program owners, and other business teams to prioritize and design new marketing strategies and crisp and compelling communications that are informed by customer data and insights. This role owns building mechanisms and working models across teams and will require the ability to influence others. This role uses inputs from customer insights and data to influence the product and program roadmap. You will need to both think strategically to build your marketing plans and work tactically to execute them.
Key job responsibilities
Define the marketing plan and tactics to achieve business objectives for product, program, and service launches, new features, and operational updates
Create the product narrative and write messaging to accelerate adoption and momentum; successfully bring innovative and category-defining products to market
Strategize and execute proactive multi-channel messaging and communications that will bring clarity and transparency to large-scale operational changes
Create, develop, and implement content for in-person events
Work cross-functionally with teams in marketing, product, program management, PR, and other business teams
Provide messaging feedback on campaigns, creative assets, and other customer-facing initiatives
Advocate for the customer, distill market feedback across regions and categories into market intelligence that informs various internal stakeholders and influences product roadmap and business decisions
Inspect performance metrics and create programs and mechanisms to drive results across the full customer lifecycle including monitoring and measuring the effectiveness of communications
Drive storytelling efforts and communication campaigns to both solve business needs, including written communications, executive messaging, infographics, newsletters, and video
Identify opportunities to build scalable mechanisms such as messaging guidelines and communications playbooks
Basic Qualifications
6+ years of relevant experience in product marketing, communications, or other strategy marketing roles
Experience creating product positioning and benefit messaging
Excellent writing skills
Excellent communication skills, able to influence peers and leaders
Desire to work in a fast-paced and ambiguous culture
Experience navigating matrixed organizations
Strong drive for results and ability to take calculated risks
Experience using data and metrics to drive improvements
Proven project management skills
Bachelor’s Degree
Preferred Qualifications
Advanced degree, such as an MBA
Background in corporate communications, PR, journalism, or copywriting
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.