Salesforce
Director of Customer Marketing Pipeline
Salesforce, San Francisco, California, United States, 94199
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Job Category:
Marketing & CommunicationsAbout Salesforce:We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.We are seeking an experienced and strategic Director of Customer Marketing Pipeline to join our team. In this role, you will be responsible for creating and executing the strategy to develop strong pipeline targets by industry, product, region, and segment. You will work cross-functionally with Technology, Product, and Sales leaders to understand their customer priorities and create an always-on pipeline of customers to turn into compelling customer stories.Key Responsibilities:Develop and implement a comprehensive customer marketing pipeline strategy that aligns with Salesforce’s business objectives.Identify and prioritize pipeline targets by industry, product, region, and segment to ensure a diverse and robust pool of potential customer stories.Work closely with Technology, Product, and Sales leaders to understand their customer priorities and goals.Collaborate with these teams to identify key customers and develop strategies to engage and nurture them for potential customer stories.Create and maintain an always-on pipeline of potential customer stories.Track and manage the progression of pipeline targets from identification to engagement to final story development.Measure and analyze the effectiveness of the customer marketing pipeline strategy.Prepare and present regular reports on pipeline development, engagement, and story outcomes to stakeholders.Required Skills:10+ years of experience in marketing, with a focus on customer marketing, content marketing, or demand generation.Preferred Skills:Proven experience in developing and executing strategic marketing initiatives.Strong leadership and project management skills with the ability to handle multiple projects simultaneously.Excellent written and verbal communication skills.Strong analytical skills with the ability to measure and report on marketing effectiveness.Ability to work collaboratively with cross-functional teams and build strong relationships with stakeholders.Experience in the technology or software industry is a plus.Proficiency with marketing automation tools and CRM software.Accommodations:
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting Statement:
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.Salesforce
is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce
does not accept unsolicited headhunter and agency resumes.
Salesforce
will not pay any third-party agency or company that does not have a signed agreement with
Salesforce .Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For California-based roles, the base salary hiring range for this position is $190,800 to $276,600. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.
#J-18808-Ljbffr
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Job Category:
Marketing & CommunicationsAbout Salesforce:We’re Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.We are seeking an experienced and strategic Director of Customer Marketing Pipeline to join our team. In this role, you will be responsible for creating and executing the strategy to develop strong pipeline targets by industry, product, region, and segment. You will work cross-functionally with Technology, Product, and Sales leaders to understand their customer priorities and create an always-on pipeline of customers to turn into compelling customer stories.Key Responsibilities:Develop and implement a comprehensive customer marketing pipeline strategy that aligns with Salesforce’s business objectives.Identify and prioritize pipeline targets by industry, product, region, and segment to ensure a diverse and robust pool of potential customer stories.Work closely with Technology, Product, and Sales leaders to understand their customer priorities and goals.Collaborate with these teams to identify key customers and develop strategies to engage and nurture them for potential customer stories.Create and maintain an always-on pipeline of potential customer stories.Track and manage the progression of pipeline targets from identification to engagement to final story development.Measure and analyze the effectiveness of the customer marketing pipeline strategy.Prepare and present regular reports on pipeline development, engagement, and story outcomes to stakeholders.Required Skills:10+ years of experience in marketing, with a focus on customer marketing, content marketing, or demand generation.Preferred Skills:Proven experience in developing and executing strategic marketing initiatives.Strong leadership and project management skills with the ability to handle multiple projects simultaneously.Excellent written and verbal communication skills.Strong analytical skills with the ability to measure and report on marketing effectiveness.Ability to work collaboratively with cross-functional teams and build strong relationships with stakeholders.Experience in the technology or software industry is a plus.Proficiency with marketing automation tools and CRM software.Accommodations:
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting Statement:
At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.Salesforce
is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
Salesforce
does not accept unsolicited headhunter and agency resumes.
Salesforce
will not pay any third-party agency or company that does not have a signed agreement with
Salesforce .Salesforce welcomes all.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For California-based roles, the base salary hiring range for this position is $190,800 to $276,600. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.
#J-18808-Ljbffr