Enerpac Tool Group Corp
Digital Marketing Analyst
Enerpac Tool Group Corp, Menomonee Falls, Wisconsin, United States, 53051
Overview
ENERPAC TOOL GROUP - Who we are?
Enerpac Tool Group Corp. is a premier industrial tools, services, technology, and solutions provider serving a broad and diverse set of customers in more than 100 countries. The Company makes complex, often hazardous jobs possible safely and efficiently. Enerpac Tool Group's businesses are global leaders in high pressure hydraulic tools, controlled force products, and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin. Enerpac Tool Group common stock trades on the NYSE under the symbol EPAC.
For further information on Enerpac Tool Group and its businesses, visit the Company's website at
https://www.enerpactoolgroup.com/ .
Summary - basic function of the role
Enerpac is embarking on a digital transformation. The Digital Marketing Analyst is an important role that will focus on growing our global ecommerce offering by supporting programs that increase traffic, improve conversion rates, and drive overall revenue growth. This role will be responsible for developing and overseeing the performance of our digital advertising campaigns including SEM (PMax, PLAs, Search), DSP (demand-side platform), and potentially ecommerce marketplaces. You will work in a global marketing function closely interacting with our digital marketing, marketing communications, and commercial marketing teams.
Shift:
Monday - Friday, hybrid in office schedule in Menomonee Falls, WI / Milwaukee, WI
Job Duties and Responsibilities
Stay acutely aware of overall ecommerce performance and recommend/implement advertising tactics to accelerate revenue growth.Continuously analyze and improve our existing SEM (PMax, PLAs, Search) and DSP campaigns, as well as future advertising programs.Monitor basic website health metrics like bounce rate, time on page, and conversion rates across the platform to ensure a well-functioning digital ecosystem.Work with the eCommerce Manager and dev team to configure analytics tracking.Monitor overall website performance via Google Analytics 4/search console to ensure that the site is operating effectively.Provide recommendations to improve overall SEO performance across global websites; work with Global Digital and MarComm teams to implement.Use tools like Smartlook to evaluate the customer shopping path (heatmaps, rage clicks, etc.) to identify and report barriers to conversion.Manage brand's Google Merchant Center (with agency support).Build reporting dashboards using Google's Looker Studio and other platforms as necessary (e.g. Salesforce.com).Stay up to date with latest ecommerce marketing trends, technologies, digital marketing practices, search algorithm changes and PPC strategies through continuing education.Automate and manage key performance reports and metrics.Support web development testing.Effectively work with agency partners to execute SEM and ongoing campaigns.Skills and Competencies
Familiar with digital marketing tactics: SEM, SEO, E-mail, Social, Conversion Optimization; 2+ years Google advertising experience required, Google PMax experience a plus.Working knowledge of analytics tools: Google Looker Studio, Google Analytics 4, Google Tag Manger, ExcelProblem solver, proactive, able to own and drive a project.Good organization skills and high attention to detailFamiliarity with SEMRush or similar tools a plus.Education and Experience
College degree in Marketing, Communications, or Business required.2+ years of experience working in digital marketing
Physical Demands
Employee may have to lift documents/work materials up to 30 pounds in weight. Employee will have to be able to walk/climb to a variety of primary work locations, including traveling by air/auto to remote sites. This can include occasional ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like. Employee will need to listen, understand, and speak with team members in person, telephonically, and electronically at all levels within a diverse workforce and with supported organizations. Employee can work in front of a personal computer and telephone for long periods of time. Will have repetitive motions that include the wrists, hands, and/or fingers.
Work Environment
Primary work environment is temperature-controlled office setting, but may also include typical warehouse environment on occasion, where following appropriate safety protocols at the location would be required. Employee will be exposed to low levels of noise in an office. Employee will be expected to be able to make repeating motions that may include the wrists, hands and/or fingers on a constant basis for typing purposes.
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Direct Reports
N/A
Key External Contacts/Clients
Marketing Agencies
Global Digital and Marketing Communications
Commercial Marketing
Product Managers
Diversity Statement
We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We will ensure your application is fairly considered and if hired, you will have an equitable opportunity to give your best at work, not because we're required to, but because it's the right thing to do. Enerpac Tool Group will provide reasonable accommodations within the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, reach out to our Talent Acquisition Team for additional information.
If you're looking for a unique, exciting career with variety and potential for growth, Enerpac Tool Group offers challenges & extraordinary rewards for people on a global scale
The above statements reflect the general details necessary to describe the principle functions of the job described and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.
#LI-MX1
ENERPAC TOOL GROUP - Who we are?
Enerpac Tool Group Corp. is a premier industrial tools, services, technology, and solutions provider serving a broad and diverse set of customers in more than 100 countries. The Company makes complex, often hazardous jobs possible safely and efficiently. Enerpac Tool Group's businesses are global leaders in high pressure hydraulic tools, controlled force products, and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin. Enerpac Tool Group common stock trades on the NYSE under the symbol EPAC.
For further information on Enerpac Tool Group and its businesses, visit the Company's website at
https://www.enerpactoolgroup.com/ .
Summary - basic function of the role
Enerpac is embarking on a digital transformation. The Digital Marketing Analyst is an important role that will focus on growing our global ecommerce offering by supporting programs that increase traffic, improve conversion rates, and drive overall revenue growth. This role will be responsible for developing and overseeing the performance of our digital advertising campaigns including SEM (PMax, PLAs, Search), DSP (demand-side platform), and potentially ecommerce marketplaces. You will work in a global marketing function closely interacting with our digital marketing, marketing communications, and commercial marketing teams.
Shift:
Monday - Friday, hybrid in office schedule in Menomonee Falls, WI / Milwaukee, WI
Job Duties and Responsibilities
Stay acutely aware of overall ecommerce performance and recommend/implement advertising tactics to accelerate revenue growth.Continuously analyze and improve our existing SEM (PMax, PLAs, Search) and DSP campaigns, as well as future advertising programs.Monitor basic website health metrics like bounce rate, time on page, and conversion rates across the platform to ensure a well-functioning digital ecosystem.Work with the eCommerce Manager and dev team to configure analytics tracking.Monitor overall website performance via Google Analytics 4/search console to ensure that the site is operating effectively.Provide recommendations to improve overall SEO performance across global websites; work with Global Digital and MarComm teams to implement.Use tools like Smartlook to evaluate the customer shopping path (heatmaps, rage clicks, etc.) to identify and report barriers to conversion.Manage brand's Google Merchant Center (with agency support).Build reporting dashboards using Google's Looker Studio and other platforms as necessary (e.g. Salesforce.com).Stay up to date with latest ecommerce marketing trends, technologies, digital marketing practices, search algorithm changes and PPC strategies through continuing education.Automate and manage key performance reports and metrics.Support web development testing.Effectively work with agency partners to execute SEM and ongoing campaigns.Skills and Competencies
Familiar with digital marketing tactics: SEM, SEO, E-mail, Social, Conversion Optimization; 2+ years Google advertising experience required, Google PMax experience a plus.Working knowledge of analytics tools: Google Looker Studio, Google Analytics 4, Google Tag Manger, ExcelProblem solver, proactive, able to own and drive a project.Good organization skills and high attention to detailFamiliarity with SEMRush or similar tools a plus.Education and Experience
College degree in Marketing, Communications, or Business required.2+ years of experience working in digital marketing
Physical Demands
Employee may have to lift documents/work materials up to 30 pounds in weight. Employee will have to be able to walk/climb to a variety of primary work locations, including traveling by air/auto to remote sites. This can include occasional ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like. Employee will need to listen, understand, and speak with team members in person, telephonically, and electronically at all levels within a diverse workforce and with supported organizations. Employee can work in front of a personal computer and telephone for long periods of time. Will have repetitive motions that include the wrists, hands, and/or fingers.
Work Environment
Primary work environment is temperature-controlled office setting, but may also include typical warehouse environment on occasion, where following appropriate safety protocols at the location would be required. Employee will be exposed to low levels of noise in an office. Employee will be expected to be able to make repeating motions that may include the wrists, hands and/or fingers on a constant basis for typing purposes.
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Direct Reports
N/A
Key External Contacts/Clients
Marketing Agencies
Global Digital and Marketing Communications
Commercial Marketing
Product Managers
Diversity Statement
We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We will ensure your application is fairly considered and if hired, you will have an equitable opportunity to give your best at work, not because we're required to, but because it's the right thing to do. Enerpac Tool Group will provide reasonable accommodations within the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, reach out to our Talent Acquisition Team for additional information.
If you're looking for a unique, exciting career with variety and potential for growth, Enerpac Tool Group offers challenges & extraordinary rewards for people on a global scale
The above statements reflect the general details necessary to describe the principle functions of the job described and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.
#LI-MX1