Omnicell
Marketing Thought Leadership Director
Omnicell, Milwaukee, Wisconsin, United States, 53244
Director, Marketing Thought Leader Liaison
Reporting to the Senior Director, Clinical Marketing & Thought Leadership, the Director, Marketing Thought Leader Liaison, is accountable for 1) developing industry thought leaders and influencers, 2) coordinating advocacy-related activities and engagements, 3) coordinating User Groups, 4) supporting regulatory and clinical strategy.
The Director, Marketing Thought Leader Liaison is a key member of the marketing team, responsible for developing and maintaining excellence in medication management activities, building best-in class capabilities and leading activities that are necessary to cultivate active User
This Director will work with key Pharmacy & Nursing Leaders, Health Informatics Leaders and Pharmacy Technician champions to drive consistency and excellence in the utilization of Omnicell services and technology. This role will require detailed technical/clinical knowledge of Omnicell services and solid knowledge of the medication management marketplace.
In addition, this individual will provide support for congresses, medication management and scientific advisory boards, and scientific communications and publication components reflecting the overall medication management strategic imperatives.
The person in this role will be responsible for working with Marketing, Product Marketing, Product Management teams, Field Sales Leadership, and the company’s public relations firm, to support key initiatives focused on thought leadership.
Key Responsibilities and Essential Functions:
Develop medication management KOLs to create a successful reference network for clinical and technical validation.
Direct and execute on User Group strategy, facilitate ongoing community and feedback loop. Create opportunities to hightlight Best Practices resulting from User Group forums.
Work very closely with all of Marketing, Sales, and other functions to develop new customer support collateral, specifically case studies, whitepapers and clinical “tips and tricks” material, to meet our adoption goals.
Work closely with Customer Success and Marketing to implement clinical & publication strategy that will support Omnicell marketing goals.
Help drive thought leadership initiatives that leverage the output, knowledge, and experience of industry thought leaders including, but not limited to, members of the Autonomous Pharmacy Advisory Board.
Help develop and implement promotional programs based on peer-to-peer interaction for clinical and technical validation.
Partner closely with the Senior Director, Clinical Marketing & Thougth Leadership to align on objectives and priorities to enhance thought leadership efforts and to build referenceability that cultivates new advocacy & PR opportunities.
Key Skills Required:
Executive presence, high emotional intelligence and self-starter.
Knowledge of KOLs and influencers (and interaction with), in the medication management field
Academic or Pharmaceutical experience with a history of senior roles related to publications, case studies, clinical trials, and the like.
Combination of detail orientation and strategic perspective
Exceptional people and project management skills, with the ability to effectively plan, assign, delegate, coordinate and/or monitor the work of multiple stakeholders across departments, as well as industry thought leaders
Strong interpersonal, team building, and communication skills (writing, editing, public speaking, PowerPoint)
Nimble and creative skills to enable performance in a highly fast-paced environment
Basic Qualifications
Bachelor’s Degree
12 years of healthcare industry or healthcare delivery experience
7 years of experience engaging with Healthcare Leadership
Preferred Qualifications
Masters degree (preferably, MBA or MHA)
15 years of healthcare industry experience
5 years of experience interacting with senior-level individuals at customer accounts
7 years of experience analyzing clinical literature and scientific evidence
3 years of experience in content development for thought leadership initiatives
Location Preferences:
Remote
Work Conditions:
Travel expected to be 25-35%
Since 1992, Omnicell has been committed to
transforming pharmacy care
through
outcomes-centric innovation
designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.”
Our comprehensive portfolio of
robotics, smart devices, intelligent software, and expert services
is helping healthcare facilities worldwide
to improve business and clinical outcomes
as they move closer to the industry vision of the Autonomous Pharmacy.
Our guiding principles inform everything we do:
As
Passionate Transformers
, we find a better way to innovate relentlessly.
Being
Mission Driven,
we consistently deliver on our promises.
Our
Entrepreneurial
spirit makes the most of EVERY opportunity for innovation.
Understanding that
Relationships Matter
creates synergies that yield the greatest benefits for all.
In
Doing the Right Thing
, we lead by example in ALL we do.
We value creating an inclusive culture and a healthier world through ESG initiatives, Employee Impact Groups, learning, well-being programs, and more. Join us in transforming the pharmacy care delivery model, making patient care safer and smarter for all.
About The Team
Omnicell is dedicated to fostering a diverse and inclusive workplace. We welcome applications from all individuals, valuing a wide range of perspectives and backgrounds. As an equal opportunity employer, we do not discriminate based on race, gender, religion, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to making our recruitment process accessible to everyone. We offer support and reasonable adjustments for individuals with disabilities during our hiring process. If you need assistance, please contact us at Recruiting@omnicell.com .
At Omnicell, respect for privacy and confidentiality is paramount. We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation. However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations.
Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward.
Job Identification: 3051
Job Category: Marketing
Posting Date: 07/29/2024, 11:00 PM
Job Schedule: Full time
Locations: Milwaukee, WI, United States
Job Level: Director and above
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
Reporting to the Senior Director, Clinical Marketing & Thought Leadership, the Director, Marketing Thought Leader Liaison, is accountable for 1) developing industry thought leaders and influencers, 2) coordinating advocacy-related activities and engagements, 3) coordinating User Groups, 4) supporting regulatory and clinical strategy.
The Director, Marketing Thought Leader Liaison is a key member of the marketing team, responsible for developing and maintaining excellence in medication management activities, building best-in class capabilities and leading activities that are necessary to cultivate active User
This Director will work with key Pharmacy & Nursing Leaders, Health Informatics Leaders and Pharmacy Technician champions to drive consistency and excellence in the utilization of Omnicell services and technology. This role will require detailed technical/clinical knowledge of Omnicell services and solid knowledge of the medication management marketplace.
In addition, this individual will provide support for congresses, medication management and scientific advisory boards, and scientific communications and publication components reflecting the overall medication management strategic imperatives.
The person in this role will be responsible for working with Marketing, Product Marketing, Product Management teams, Field Sales Leadership, and the company’s public relations firm, to support key initiatives focused on thought leadership.
Key Responsibilities and Essential Functions:
Develop medication management KOLs to create a successful reference network for clinical and technical validation.
Direct and execute on User Group strategy, facilitate ongoing community and feedback loop. Create opportunities to hightlight Best Practices resulting from User Group forums.
Work very closely with all of Marketing, Sales, and other functions to develop new customer support collateral, specifically case studies, whitepapers and clinical “tips and tricks” material, to meet our adoption goals.
Work closely with Customer Success and Marketing to implement clinical & publication strategy that will support Omnicell marketing goals.
Help drive thought leadership initiatives that leverage the output, knowledge, and experience of industry thought leaders including, but not limited to, members of the Autonomous Pharmacy Advisory Board.
Help develop and implement promotional programs based on peer-to-peer interaction for clinical and technical validation.
Partner closely with the Senior Director, Clinical Marketing & Thougth Leadership to align on objectives and priorities to enhance thought leadership efforts and to build referenceability that cultivates new advocacy & PR opportunities.
Key Skills Required:
Executive presence, high emotional intelligence and self-starter.
Knowledge of KOLs and influencers (and interaction with), in the medication management field
Academic or Pharmaceutical experience with a history of senior roles related to publications, case studies, clinical trials, and the like.
Combination of detail orientation and strategic perspective
Exceptional people and project management skills, with the ability to effectively plan, assign, delegate, coordinate and/or monitor the work of multiple stakeholders across departments, as well as industry thought leaders
Strong interpersonal, team building, and communication skills (writing, editing, public speaking, PowerPoint)
Nimble and creative skills to enable performance in a highly fast-paced environment
Basic Qualifications
Bachelor’s Degree
12 years of healthcare industry or healthcare delivery experience
7 years of experience engaging with Healthcare Leadership
Preferred Qualifications
Masters degree (preferably, MBA or MHA)
15 years of healthcare industry experience
5 years of experience interacting with senior-level individuals at customer accounts
7 years of experience analyzing clinical literature and scientific evidence
3 years of experience in content development for thought leadership initiatives
Location Preferences:
Remote
Work Conditions:
Travel expected to be 25-35%
Since 1992, Omnicell has been committed to
transforming pharmacy care
through
outcomes-centric innovation
designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.”
Our comprehensive portfolio of
robotics, smart devices, intelligent software, and expert services
is helping healthcare facilities worldwide
to improve business and clinical outcomes
as they move closer to the industry vision of the Autonomous Pharmacy.
Our guiding principles inform everything we do:
As
Passionate Transformers
, we find a better way to innovate relentlessly.
Being
Mission Driven,
we consistently deliver on our promises.
Our
Entrepreneurial
spirit makes the most of EVERY opportunity for innovation.
Understanding that
Relationships Matter
creates synergies that yield the greatest benefits for all.
In
Doing the Right Thing
, we lead by example in ALL we do.
We value creating an inclusive culture and a healthier world through ESG initiatives, Employee Impact Groups, learning, well-being programs, and more. Join us in transforming the pharmacy care delivery model, making patient care safer and smarter for all.
About The Team
Omnicell is dedicated to fostering a diverse and inclusive workplace. We welcome applications from all individuals, valuing a wide range of perspectives and backgrounds. As an equal opportunity employer, we do not discriminate based on race, gender, religion, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to making our recruitment process accessible to everyone. We offer support and reasonable adjustments for individuals with disabilities during our hiring process. If you need assistance, please contact us at Recruiting@omnicell.com .
At Omnicell, respect for privacy and confidentiality is paramount. We adhere to strict policies to prevent discrimination or retaliation against those who engage in open conversations about compensation. However, employees privy to compensation information as part of their job role are expected to maintain confidentiality, except in specific circumstances outlined by law, such as during formal complaints, investigations, or as required by legal obligations.
Please note that Omnicell reserves the right to modify job roles and responsibilities as needed to meet our organization's evolving needs and drive our mission forward.
Job Identification: 3051
Job Category: Marketing
Posting Date: 07/29/2024, 11:00 PM
Job Schedule: Full time
Locations: Milwaukee, WI, United States
Job Level: Director and above
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.