Keenbee Talent Soluitions
Database/Social Media Coordinator
Keenbee Talent Soluitions, Albuquerque, New Mexico, United States, 87199
The Database/Social Media Coordinator works with the database manager to develop, design, execute, and analyze the database marketing programs including direct mail, e-mail, mobile apps, and SMS, along with developing and curating engaging content for the social media platforms.
RESPONSIBILITIES
This list of tasks is illustrative ONLY and is not a comprehensive listing of all functions and tasks performed by positions in this class. It does not imply that all positions within the class perform all of the duties listed, nor does it necessarily list all possible duties that may be assigned.
Manages database maintenance and direct mail operations to include internal and prospect list procurement.
Analyzes the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.
Maintains list of management activities to include direct mail list requests, report requests, and query requests.
Performs analysis on the customer database to appropriately segment and target various markets for promotional, direct mail, e-mail, and social media campaigns, and makes recommendations as needed.
Attends events and produces live social media content.
Analyzes player revenue trends, by using surveys and player frequency information.
Stays informed on new or existing postal rules or regulations and their impact on operations and notifies management of any pertinent information.
Schedules and oversees regular data hygiene procedures.
Evaluates the effectiveness of each social media campaign comprehensively.
Creates, proofreads, and edits copy for various marketing channels, ensuring consistent voice, and proper grammar.
Corresponds with vendors, agencies, and other departments as required to complete tasks and projects.
Sets up direct marketing programs within all promotional systems.
Assists the Sr. Director of Marketing as needed.
Assists in marketing functions.
May perform other duties as assigned.
REQUIREMENTS
Knowledge, Skills, and Abilities:
Knowledge of report writing, business correspondence, and procedure manuals.
Knowledge of internal controls as they relate to the marketing function and the team.
Most possess strong negotiation skills.
Must possess organizational and time management skills while paying close attention to detail such as spelling, numbers, and grammar.
Skilled at video and photo editing, digital media formats, and HTML.
Ability to analyze, interpret, and understand optimal reach and frequency strategies.
Ability to analyze and interpret general business periodicals, professional journals, technical procedures, financial and marketing analysis reports, and governmental regulations.
Ability to accurately and successfully perform several tasks and meet deadlines under high levels of stress and with minimal supervision.
Ability to develop, implement, and train on programs.
Ability to make sound and accurate decisions.
Education and Experience:
High School Diploma or General Education Degree (GED) equivalent required.
Proficiency in SQL, Excel, and word required.
2 (two) years experience in database, telemarketing, e-mail campaigns, or related field, preferred.
2 (two) years casino gaming experience preferred.
OR an equivalent combination of education, experience, and training is accepted.
RESPONSIBILITIES
This list of tasks is illustrative ONLY and is not a comprehensive listing of all functions and tasks performed by positions in this class. It does not imply that all positions within the class perform all of the duties listed, nor does it necessarily list all possible duties that may be assigned.
Manages database maintenance and direct mail operations to include internal and prospect list procurement.
Analyzes the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.
Maintains list of management activities to include direct mail list requests, report requests, and query requests.
Performs analysis on the customer database to appropriately segment and target various markets for promotional, direct mail, e-mail, and social media campaigns, and makes recommendations as needed.
Attends events and produces live social media content.
Analyzes player revenue trends, by using surveys and player frequency information.
Stays informed on new or existing postal rules or regulations and their impact on operations and notifies management of any pertinent information.
Schedules and oversees regular data hygiene procedures.
Evaluates the effectiveness of each social media campaign comprehensively.
Creates, proofreads, and edits copy for various marketing channels, ensuring consistent voice, and proper grammar.
Corresponds with vendors, agencies, and other departments as required to complete tasks and projects.
Sets up direct marketing programs within all promotional systems.
Assists the Sr. Director of Marketing as needed.
Assists in marketing functions.
May perform other duties as assigned.
REQUIREMENTS
Knowledge, Skills, and Abilities:
Knowledge of report writing, business correspondence, and procedure manuals.
Knowledge of internal controls as they relate to the marketing function and the team.
Most possess strong negotiation skills.
Must possess organizational and time management skills while paying close attention to detail such as spelling, numbers, and grammar.
Skilled at video and photo editing, digital media formats, and HTML.
Ability to analyze, interpret, and understand optimal reach and frequency strategies.
Ability to analyze and interpret general business periodicals, professional journals, technical procedures, financial and marketing analysis reports, and governmental regulations.
Ability to accurately and successfully perform several tasks and meet deadlines under high levels of stress and with minimal supervision.
Ability to develop, implement, and train on programs.
Ability to make sound and accurate decisions.
Education and Experience:
High School Diploma or General Education Degree (GED) equivalent required.
Proficiency in SQL, Excel, and word required.
2 (two) years experience in database, telemarketing, e-mail campaigns, or related field, preferred.
2 (two) years casino gaming experience preferred.
OR an equivalent combination of education, experience, and training is accepted.