Southern Champion Tray
Digital Marketing Specialist
Southern Champion Tray, Chattanooga, Tennessee, United States, 37450
Join a Team Driven by Values
Southern Champion Tray is more than a leading manufacturer of paperboard packaging; we are a community-driven team that is rooted in our core values. Located in the vibrant city of Chattanooga, TN, SCT has been setting the standard for quality and innovation in the packaging industry. Our commitment to integrity, service, relationships, and resourcefulness is not just about doing business—it's about fostering a culture where our employees grow and thrive alongside the company.
At Southern Champion Tray (SCT), we don't just work, we embody our core values in every task we undertake:
Trustworthy:
We believe in integrity and transparency, where our actions match our words in all our relationships.
Servant-Hearted:
We empower our team to serve, not just our customers, but also each other, our suppliers, and the community.
Relational:
We foster a nurturing environment that thrives on compassion, balance, and personal and professional growth.
Resourceful:
We're dedicated to strategic insourcing, creating solutions from within and applying our knowledge to future opportunities.
Description:
The ideal candidate will have the ability, experience and desire to be involved with and help lead all aspects of media marketing efforts. The marketing efforts will be focused on continual market data analysis and research, media performance analysis, new product promotional plans and helping develop and execute marketing programs for SCT’s full portfolio of products.
The Digital Marketing Specialist plays a leading role in the development of marketing materials, including social media posts and ads, promotional email blasts, trade ads, trade show displays, videos, manuals, and other marketing collateral as needed.
Role & Responsibilities:Support the implementation of narrative-based Marketing StrategiesSupport development of digital media, website, e-mail campaigns, etc., optimizing SEO and other toolsWork with cross-functional teams to assign owners and develop content for lead-generating marketing material that will be displayed on the SCT websiteLead implementation of SCT social media strategy for both customer facing and recruiting marketing effortsAssist ongoing development of SCT social media strategyDevelop marketing themes for trade shows, displays, customer meetings, etc.Conduct marketing research & analysis of market trendsConduct analysis of media key performance indicators and report on growth and analytics to stakeholdersDevelop and implement experiments and conversion testsDevelop promotional campaigns, materials, collateral, etc. and scale to maximize ROIMonitor campaigns, digital ads, and budgetSupport requests from Sales TeamsQualifications:
Bachelor’s Degree in Marketing or related field4+ years of media marketing experienceKnowledge of current marketing theories, i.e., Donald Miller’s Story Brand, a plusExperience with social media marketing (LinkedIn, Facebook and Instagram in particular) & search engine optimizationExperience with digital marketing tools, Hootsuite and ActiveCampaign preferredGraphic design, video production experience, etc. a plusProficiency in Adobe Creative Suite, a plusExperience using WordPress is preferred.Proficient user of MS Office (Excel, PowerPoint, Outlook)Key Competencies:
Excellent presentation and communication skills, both verbal and writtenStrong attention to detail and organizationAbility to work with stakeholders in various departments to collect relevant material for marketing and research effortsAbility to work effectively in a team environment and exercise independent judgementOrganizational agility, working through various channels and across functional areas to obtain necessary inputsStrategic relationships, building cross-functional trust and collaboration through interactions with various departmentsFlexible to evolving responsibilities
Southern Champion Tray is more than a leading manufacturer of paperboard packaging; we are a community-driven team that is rooted in our core values. Located in the vibrant city of Chattanooga, TN, SCT has been setting the standard for quality and innovation in the packaging industry. Our commitment to integrity, service, relationships, and resourcefulness is not just about doing business—it's about fostering a culture where our employees grow and thrive alongside the company.
At Southern Champion Tray (SCT), we don't just work, we embody our core values in every task we undertake:
Trustworthy:
We believe in integrity and transparency, where our actions match our words in all our relationships.
Servant-Hearted:
We empower our team to serve, not just our customers, but also each other, our suppliers, and the community.
Relational:
We foster a nurturing environment that thrives on compassion, balance, and personal and professional growth.
Resourceful:
We're dedicated to strategic insourcing, creating solutions from within and applying our knowledge to future opportunities.
Description:
The ideal candidate will have the ability, experience and desire to be involved with and help lead all aspects of media marketing efforts. The marketing efforts will be focused on continual market data analysis and research, media performance analysis, new product promotional plans and helping develop and execute marketing programs for SCT’s full portfolio of products.
The Digital Marketing Specialist plays a leading role in the development of marketing materials, including social media posts and ads, promotional email blasts, trade ads, trade show displays, videos, manuals, and other marketing collateral as needed.
Role & Responsibilities:Support the implementation of narrative-based Marketing StrategiesSupport development of digital media, website, e-mail campaigns, etc., optimizing SEO and other toolsWork with cross-functional teams to assign owners and develop content for lead-generating marketing material that will be displayed on the SCT websiteLead implementation of SCT social media strategy for both customer facing and recruiting marketing effortsAssist ongoing development of SCT social media strategyDevelop marketing themes for trade shows, displays, customer meetings, etc.Conduct marketing research & analysis of market trendsConduct analysis of media key performance indicators and report on growth and analytics to stakeholdersDevelop and implement experiments and conversion testsDevelop promotional campaigns, materials, collateral, etc. and scale to maximize ROIMonitor campaigns, digital ads, and budgetSupport requests from Sales TeamsQualifications:
Bachelor’s Degree in Marketing or related field4+ years of media marketing experienceKnowledge of current marketing theories, i.e., Donald Miller’s Story Brand, a plusExperience with social media marketing (LinkedIn, Facebook and Instagram in particular) & search engine optimizationExperience with digital marketing tools, Hootsuite and ActiveCampaign preferredGraphic design, video production experience, etc. a plusProficiency in Adobe Creative Suite, a plusExperience using WordPress is preferred.Proficient user of MS Office (Excel, PowerPoint, Outlook)Key Competencies:
Excellent presentation and communication skills, both verbal and writtenStrong attention to detail and organizationAbility to work with stakeholders in various departments to collect relevant material for marketing and research effortsAbility to work effectively in a team environment and exercise independent judgementOrganizational agility, working through various channels and across functional areas to obtain necessary inputsStrategic relationships, building cross-functional trust and collaboration through interactions with various departmentsFlexible to evolving responsibilities